Blogging is mostly a balancing act. Just like walking on tightrope.
One one hand, you have to write about the things that matter to you. And you have to write them however you feel like it. On the other hand, you have to cater to your audience and deliver them what they want to read most.
There are two different ways to approach blogging.
One is to sprint. Your enthusiasm fuels your inspiration. You punch the damn keys. You write, write, write, publishing one post after another. You interact with other bloggers, you try to take advantage of any guest posting opportunity, blogging award, or challenge.
But then you run out of steam. You cannot maintain momentum. You are tired. You give up.
Most bloggers struggle with getting their writing done for one surprising reason: they approach writing as the act of creating something out of nothing. It’s the main reason you want to bash your head against the keyboard.
In fact, writing the damn thing should be the easiest part of content creation.
Once I realized that you can’t create something out of nothing, I could wake up at 5 AM, have a sip of coffee, and sit down to punch those damn keys until my hands hurt.
No more time wasted staring stupidly into the abyss of a blank document, no more cursing that blinking cursor thing.
Up until a couple months ago I used to coach a lot of bloggers via Skype. Or some other video conferencing app. It doesn’t matter.
The vast majority of them were, obviously, beginners. People who had started a blog a few weeks prior to deciding that I was their best bet at online fame. And during our first chat, there was something that I’d notice in the way they spoke: they were afraid.
And it was this strange mutation of fear; they were afraid that no one would ever read their stuff, afraid that they were never going to be as good as their favorite bloggers.