A Glimpse Behind the Scenes of a Successful Blog

Believe it or not, being successful as a blogger does not mean blogging is somehow easy. Sometimes it can be fun, while other times it can feel like a daunting chore.

The truth is that we often focus obsessively on failure, but don’t realize that success has its own cons as well.

Curious to know how it feels to be a successful blogger? Read on. Continue reading “A Glimpse Behind the Scenes of a Successful Blog”

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Short Posts vs. Long Posts

Let’s say you’ve managed to set up your blog, decided on a niche, and now it’s time to write.

So… how long should your blog posts be?

Do you write long posts that cover pretty much an entire aspect of your niche, with lots of tips and tricks, or do you write lots of smaller posts?

Do you write the ultimate beginner’s guide? Or break it down into several guides on different aspects of your topic?

Hmm…

Admit it: this is something you’ve thought about. And you’d like to know, from a reader’s perspective, which kind of blog post is better.

Well, read on to find out.

Continue reading “Short Posts vs. Long Posts”

The (Very Short) Ultimate Guide to Blogging

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.

This classic serves up much good advice, especially in the last 20 pages in a section titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such precision.

If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide you with eight important writing tips as they apply to blogging. Continue reading “The (Very Short) Ultimate Guide to Blogging”

The “Write What You Want” Paradox

Write what you want.

The advice that all successful writers/bloggers so generously offer.

The most important rule of content writing.

Write what you want. What sets your soul on fire. Write your heart out. When you want, how you want. Ignore the critic within, the haters, the naysayers.

Write with passion.

Punch the damn keys.

The rules are more like guidelines. Write what makes you happy. Write as if these were the last words you’d ever write.

To tell you a little secret: if you were to go on my blog, you’d stumble upon about 1000 or so blog posts that ignore most of the rules I teach here. Bad headlines, a quote for an intro, and just me writing with passion about life, death, and everything else in between.

And the newbie goes on and writes with passion and conviction until they stumble upon a new rule:

Write what your reader wants to read

Now, the newbie wants to be read.

Who doesn’t? But how do you balance these two rules, how to write what the reader wants to read without feeling like selling your soul? Continue reading “The “Write What You Want” Paradox”

Blogging is All About Adding Value to People’s Lives

Why do you blog?

Simple question, right?

But…

What you choose to answer determines how successful a blogger you’ll be. And rather than reporting news, or covering a certain topic or two, or attempting to make money, sell products, I am going to tell you that you should focus on making your readers better at what they do, whether that skill is blogging, marketing, or gardening.

Believe it or not, blogging is all about adding value to other people’s lives, and in this post I am going to explain how powerful this model truly is. Continue reading “Blogging is All About Adding Value to People’s Lives”

How to Find The Right Words

Have you ever struggled to find the right words? As if you knew in your heart what you wanted to write, but just couldn’t translate all that you felt into words? As if something always got lost between your head and your fingers?

And this is even more frustrating because how you write determines what your readers understand.

If you ever struggled to find just the right words, arrange them in the right order, and get your point across to your readers, here are a few tips for producing great content even when it feels like your brain is against you. Continue reading “How to Find The Right Words”

This is Why Nobody Gives a Damn About Your Blog

It’s not because you’re not good enough as a blogger.

It’s not because of SEO, or because Google changed their algorithms.

It’s not because of your niche.

The real reason nobody cares about your blog is this:

You don’t care about who’s reading.


This is the best marketing tool ever.

Here’s a neat experiment I did with this blog. When I first started it, I rarely responded to comments. I’d just approve them, and like the comments.

That was it.

I did, of course, do my best to provide the best content possible. I did my best to learn as much about blogging, to provide real value to my readers.

Then, a few months ago, I decided to change things: I’d respond to every comment, even if all I’d write was a “Thank you.”

You might say this is not impressive. It’s not this life changing idea, but the results were pretty amazing. Not only did my views increase, but also my revenue increased. By quite the margin.

Simply for replying to comments.

Now, ask yourself what would happen if you were to visit the profiles of the people who comment on your content, then read and comment on their posts too.

Hmmm…

Blogging is all about building relationships. And you cannot build a relationship with someone you don’t care about.

This is the best marketing strategy ever: care.

Care enough to respond to everyone back. Care enough to think on a daily basis what it is that your readers want to read. Care enough to edit and proofread your blog posts.

Care.

Just care.

Yes, you need to sacrifice writing time for this. You’ll spend hours replying to comments, answering to e-mails, but this will mean some of your readers will become more than just followers.

They become avid fans.

This is the way you build an actual audience. This is the way it has always been.

You cannot build an audience of thousands without first caring about the one.

You need to care about each and every single one of your readers. It needs to be one person at a time.

That’s it.

Care.

And your readers will care about you as well.


Being thoughtful is such a lost skill that it will instantly set you apart.

So care. Please, just care. Expect nothing in return.

And you’ll be surprised just how much you get back in return.