I’ve been blogging daily since April 2012. Since then, I published more than 2000 articles on art, inspiration, writing, motivation, and, yes, blogging.. And if I look back on what pieces got the highest exposure, follower growth, and made the most money — 80% of them are about blogging:
And this makes me think that people who spend too much time reading everything there’s to be read about blogging will probably never become successful bloggers.
Do you know why?
Because reading these posts is a form of procrastination.
You tell yourself that you need to know the “secret” that will make you a better blogger and help you turn a hobby into a full-time income.
And I get that. I used to look for secrets too. I used to search for a “hack,” and I used to think that people who “made it” knew something I didn’t.
The truth is, there is no secret.
You achieve success as a blogger the same way you achieve success in almost anything in life: by doing something regularly for a long time and becoming better at it.
But most articles about blogging success aren’t about that, because it would disappoint the aspiring blogger who thinks there must be a way to grow fast without much work. The aspiring blogger wants tactics, details, tips and tricks.
But the truth is that if you don’t have it in you to put in the work in a consistent manner, none of those tricks will do you any good.
What I love most about blogging is how confusing the process seems to be. Beyond having to consistently produce quality content, you also have to network with other bloggers, take care of various social media accounts, guest blog, interview, connect with your readers, and feed your brain with as much information as possible.
And this got me thinking…
What exactly matters most when it comes to building an audience? Should you prioritize content creation over networking, or is it the other way around? Should you try to balance them both, feeling like you’re walking on tightrope on a daily basis?
Well, the truth is that this is an impossible question to answer. Sorry.
What I do know is that how you treat your readers matters an awful lot. So much so that the way you answer to the following questions can make even the most brilliant content you share not receive even a single like:
Do you reply to your readers?
How do you reply to your readers?
Do you talk down to your readers?
If I emailed you right now, would you respond?
Before we get too far into the topic, let me be clear: I don’t always reply to comments or e-mails. Some days I can’t respond, some messages are not worthy of a response, some messages don’t make much sense.
So I’m not perfect. Far from it.
But I’ve got to tell you that even though I always give 100% when it comes to creating content, if I don’t interact with my readers for any period of time, my views and comments tend to drop significantly.
When it comes to sharing your content (and reaching more people) one of the best strategies you can employ is by republishing your content on other platforms.
These platforms already have people interested in what you have to say, and you can bring that traffic back to your blog – growing your online influence in the process.
Consider Medium, one of the most popular content platforms around, with over 90 million unique monthly readers.
Once you’ve signed up for an account, Medium’s algorithms hand-pick and deliver content via email based on your interests and behavior. The email contains posts selected by Medium staff, posts from publications that you follow, and posts most recommended by the people you follow.
With many countries going on quarantine because of the outbreak of coronarirus, which means that a lot of people are not allowed to leave their homes without an urgent reason, you might find yourself with an awful lot of free time on your hands.
What do you do with all this time at home, when you’re not allowed to go out?