This is the best marketing tool ever.
Here’s a neat experiment I did with this blog. When I first started it, I rarely responded to comments. I’d just approve them, and like the comments.
That was it.
I did, of course, do my best to provide the best content possible. I did my best to learn as much about blogging, to provide real value to my readers.
Then, a few months ago, I decided to change things: I’d respond to every comment, even if all I’d write was a “Thank you.”
You might say this is not impressive. It’s not this life changing idea, but the results were pretty amazing. Not only did my views increase, but also my revenue increased. By quite the margin.
Simply for replying to comments.
Now, ask yourself what would happen if you were to visit the profiles of the people who comment on your content, then read and comment on their posts too.
Blogging is all about building relationships. And you cannot build a relationship with someone you don’t care about.
This is the best marketing strategy ever: care.
Care enough to respond to everyone back. Care enough to think on a daily basis what it is that your readers want to read. Care enough to edit and proofread your blog posts.
Yes, you need to sacrifice writing time for this. You’ll spend hours replying to comments, answering to e-mails, but this will mean some of your readers will become more than just followers.
They become avid fans.
This is the way you build an actual audience. This is the way it has always been.
You cannot build an audience of thousands without first caring about the one.
You need to care about each and every single one of your readers. It needs to be one person at a time.