At one point or another, all bloggers have to sit down and decide whether they’re going to focus exclusively on a single topic or write about several related subjects in an attempt to have a broader target audience.
Now, this can be a difficult decision to make: after all, you can choose to write about a more specific niche in a single topic (say, specialize in fitness workouts for women over 40) or you can expand to more than one topic (fitness, health, nutrition).
Ultimately, your decision will likely reflect:
how much information there is to be written about, which also influences how often you can release new content
how much time you have to devote to your blog, researching topics, etc.
What’s the second most important part of your blog post after the headline?
The introduction, of course.
Imagine just how disappointed you’d be after spending an insane amount of time to come up with a killer title for your post, only to lose readers within the first paragraph or two. A great headline mixed with a lame opening is like getting stuck on a roller-coaster ride seconds after it starting.
So, here are five easy ways to open your post that will capture the reader’s imagination and make them want to read more.
What I love most about blogging is how confusing the process seems to be. Beyond having to consistently produce quality content, you also have to network with other bloggers, take care of various social media accounts, guest blog, interview, connect with your readers, and feed your brain with as much information as possible.
And this got me thinking…
What exactly matters most when it comes to building an audience? Should you prioritize content creation over networking, or is it the other way around? Should you try to balance them both, feeling like you’re walking on tightrope on a daily basis?
Well, the truth is that this is an impossible question to answer. Sorry.
What I do know is that how you treat your readers matters an awful lot. So much so that the way you answer to the following questions can make even the most brilliant content you share not receive even a single like:
Do you reply to your readers?
How do you reply to your readers?
Do you talk down to your readers?
If I emailed you right now, would you respond?
Before we get too far into the topic, let me be clear: I don’t always reply to comments or e-mails. Some days I can’t respond, some messages are not worthy of a response, some messages don’t make much sense.
So I’m not perfect. Far from it.
But I’ve got to tell you that even though I always give 100% when it comes to creating content, if I don’t interact with my readers for any period of time, my views and comments tend to drop significantly.
When it comes to sharing your content (and reaching more people) one of the best strategies you can employ is by republishing your content on other platforms.
These platforms already have people interested in what you have to say, and you can bring that traffic back to your blog – growing your online influence in the process.
Consider Medium, one of the most popular content platforms around, with over 90 million unique monthly readers.
Once you’ve signed up for an account, Medium’s algorithms hand-pick and deliver content via email based on your interests and behavior. The email contains posts selected by Medium staff, posts from publications that you follow, and posts most recommended by the people you follow.
With many countries going on quarantine because of the outbreak of coronarirus, which means that a lot of people are not allowed to leave their homes without an urgent reason, you might find yourself with an awful lot of free time on your hands.
What do you do with all this time at home, when you’re not allowed to go out?