There are two different ways to approach blogging.
One is to sprint. Your enthusiasm fuels your inspiration. You punch the damn keys. You write, write, write, publishing one post after another. You interact with other bloggers, you try to take advantage of any guest posting opportunity, blogging award, or challenge.
But then you run out of steam. You cannot maintain momentum. You are tired. You give up.
Most bloggers struggle with getting their writing done for one surprising reason: they approach writing as the act of creating something out of nothing. It’s the main reason you want to bash your head against the keyboard.
In fact, writing the damn thing should be the easiest part of content creation.
Once I realized that you can’t create something out of nothing, I could wake up at 5 AM, have a sip of coffee, and sit down to punch those damn keys until my hands hurt.
No more time wasted staring stupidly into the abyss of a blank document, no more cursing that blinking cursor thing.
A couple thousand years ago there was this king. He was quite nasty and deceitful. He was also a bit arrogant. What you’d call a smart ass.
Well, at one point, the gods had enough of it, and they punished him by being forced to roll a boulder up a hill only for it to roll down every time it neared the top. He had to do this, over and over again, for ever and ever.
His name was Sisyphus, and we now “honor” his name by using it to describe the backbreaking, neverending work that we often do but never seem to complete.
And, sometimes, it seems that blogging is just like that.
After all, you will someday run out of things to write about. You will feel trapped by the creative limitations of a certain niche or topic, or by the inner voice that tells that you are just writing about the same things, over and over again, for the same people.
So, what do you do when that happens? Do you give up? Do you start blogging about other topics?