Blog, Motivation, Writing

The Blogger in the Arena

On April 23, 1910, a crowd of over 3,000 people gathered at the Sorbonne in Paris to listen to former President of the United States, Teddy Roosevelt. One particular passage from his speech would forever be remembered as The Man in the Arena. This passage vividly captured the most elusive yet strangely obvious fact of […]

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Blog, Motivation, Social Media, Writing

All the Blogging Advice You Read Is Wrong

It seems to me that bloggers, especially when they’re starting out, have a hunger for two types of advice: The how-to, step-by-step guides towards fame and glory The case study, the “I’ve Earned $XXXXXX in 5 seconds” or the “I’ve got a billion new email subscribers in 10 days.” There are two big problems with […]

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ABC, Blog, Writing

11 Important Pre-Publish Questions

When I first started blogging over eight years ago, I thought creating content was a piece of cake. Well, it turns out I was making the same mistakes, over and over again. Why? Because even if you are aware of what makes a fantastic blog post, it’s all too easy to forget them as you […]

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Blog, Social Media, Writing, XYZ

This Five-Hundred Year Old Italian Word Can Teach You a Lot About “Effortless” Blogging

Great content is often fascinating because it seems effortless. It appears to be the collective effect of inspiration, genius, and eureka moments. There’s an old Italian word for this, sprezzatura, which blogger and marketer extraordinaire Seth Godin describes as, “a combination of elan and grace and class.” It is addictive, in part, because it seems […]

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ABC, Blog, Motivation, Social Media, Writing

The Best Medicine Always Tastes Bad

There’s a lot of blogging advice out there. A lot. I’ve written some of it myself. More than five hundred articles, tutorials, how-to guides, step-by-step guides, habits, lessons, case studies, books, and online courses. But the truth is that most of the stuff I wrote, most of the advice I’ve given, it’s not going to […]

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