Principles of Blogging

Principles: The Circle of Competence

Understanding your circle of competence helps you avoid problems, identify opportunities for improvement, and learn from others.

Click here to read more.

Blog The Art of Writing Blockbuster Articles

The 7 Deadly Sins Formula

A big part of what makes a blockbuster article stand out from the crowd is the fact that it elicits a powerful emotional reaction.

Not only that, but it seems as if the author is in tune with the reader’s emotions, understands their fears, challenges, and objections.

One sure-fire way to better understand the emotional undertone of your article is to use the 7 Deadly Sins Formula.

The Fundamentals

The Anatomy of a Perfect Blog Post

The human body is a wonderfully complex mechanism, complete with gauges, systems, and a support structure.

It is, in fact, so brilliant in its execution, that we can learn and use some of the same principles to write the perfect blog post.

Most of you know about the structure of a blog post: headlineintroduction, featured imageconclusion, but there’s so much more you can do, there’s so much more you can achieve if you think of your article as a living, breathing organism.


How to Use Ikigai to Figure Out Your Blog’s Niche

Figuring out what to blog about is one of the most difficult parts of starting a blog – it seems almost impossible to stick to a few topics.

Also, how do you stand out from the crowd anymore?

Whatever topic you choose to blog about, there are at least a thousand or so blogs that are already dominating that niche.

Or maybe that’s not your issue. Maybe you have too many ideas bouncing around in your head. Or, quite the opposite, you are struggling to come up with just one.

No matter what your roadblock is, I’m here to help figure out the perfect niche for your blog. And in order to do this, we’re going to use the Japanese concept of ikigai.

Principles of Blogging

Principles: Inversion

Sometimes, the art of blogging becomes a messy affair; a tangled web of thoughts and ideas, and this can hurt us more than anything else.

Especially when we’re starting out, when we have yet to develop much-needed instincts we can trust to guide us towards success.

Without this sort of mental clarity, most of our efforts are destined to fail.

Inversion, as a mental model, makes it easy, especially during our first venture into the unknown, to find the clarity we need to figure out a way forward.


A Simple 4-Step Process to Help You Grow Your Blog

Developed by Sir John Whitmore in the 1980s, the GROW model has been essential to countless business coaches around the world, and today we’re going to use it as a framework for blogging success.


The Art of Crafting an Irresistible Headline

What is the first thing you notice when browsing a blog’s front page?

What grabs your attention when reading news articles? What makes you want to click on a link?

Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention.

Yet, most bloggers work hard on a post, and only before they hit that “Publish” button do they stop for a while to think about their article’s title.

It’s not how this works.

First the headline, then everything else.


Because a bad or even generic headline means your article is doomed to go largely unread.

Blog Principles of Blogging

The Blogger’s Journey Is Bizarre

Pop quiz.

What do Elon Musk and Jeff Bezos have in common?

a. They’re billionaires.

b. They’re passionate about space travel.

c. They use certain mental models and frameworks to simplify complex situations so they can reason through them easily.

d. All of the above.

While everyone knows about Musk and Bezos being billionaires, few know that they also deliberately use mental models every single day, trying to rewire the hunter-gatherer brain and force themselves to go beyond the instincts and short-term objectives that define most people.

Most blogs fail. Why?

The blogger’s journey is bizarre.  The basics are there, a Google search away. There’s a plethora of advice to help you get started, build momentum, promote your content, and even monetize it. But then, as your enthusiasm begins to fade, the numbers stop growing.  Your content feels stale. You might even begin to think you’re running around in circles, writing about the same topics, over and over again. You’ve hit a plateau. Creatively, you’re bankrupt. 

Tactics are temporary. Strategies and frameworks are forever.

Most blogging advice out there is tactical in nature. 

It’s actionable, short-sighted, and in the long run, it’s like placing a band-aid on a gunshot wound. 

I’m sorry, but in an ecosystem as oversaturated and ultra-competitive as the blogging world, tactics will fail you in the long run.

This course doesn’t teach you how to do it, it teaches you how to think.

The problem with hacks, tricks, and tactics is that they hold your hand towards a particular result.

A trick that helps you get more readers. A tactic that doubles engagement rates.

Fill in the blanks and click publish.

But wouldn’t you like to understand the why? The strategy behind it all? A framework that you can use, again and again, to identify opportunities and then capitalize on them?

Read now, apply 10 minutes later.

It’s not just theory, either. This course provides you with tangible examples of how each framework can be applied. Each of these models can actually be used, so we’ll go through the steps you can take to implement as you go.

Mental models do two things: they help you assess how things work and they help you make better decisions.

For example, how does growing a blog’s audience work (system)? And which type of growth strategy should you deploy (decision)?

A blog is a system for you to reverse engineer and understand. It has many parts that depend on each other, and you want to map out how. As for which strategy to use, that’s a decision you need to make.

Mental models guide you toward the best answer to both questions.

Without mental models, you typically stumble around in one of three ways:

  1. You go wherever your existing momentum takes you. You don’t ask questions.
  2. You use your instincts—shaped by past experiences and memorized advice. This is a better approach than blindly following your momentum, but it’s not that much better.
  3. You follow the tactical advice of those who want to teach you how to do it. While this is the best option of the 3, it’s still not optimal, considering you’re the prisoner of a strict set of steps. There’s no room for innovation or improvisation, and unexpected changes in the system will ensure that you have no other choice but to discard the tactic altogether.

In other words, rather than Googling for a solution and deploying whatever tactic makes the most sense, we use mental models to deconstruct a problem and then arrive at a solution on ourselves.

Mental models don’t teach you how to do it, they teach you how to think. 

An ever-growing library of principles and frameworks

Get lifetime access, free updates, and get notified every time a new framework goes live.

Learn to use specific frameworks — timeless mental models that allow you to gain a birds-eye view of the blogging ecosystem and better understand your own journey towards the blogging stratosphere. 

Unlike the hacks, tricks, and tactics you’re used to reading about… these principles are timeless. These are rules for life. Rules of persuasion. Rules of marketing. Mental models. Practical philosophical principles.

There’s no expiration date for the timeless wisdom that’s been tested and applied across a multitude of fields for hundreds, if not thousands of years.

Learn visually

Each mental model is accompanied by clear graphic frameworks, process flows, and steps.

You also get access to downloadable templates, checklists, and cheatsheets.

Like all our courses, the price for enrollment starts really low, and as we add more models, more features, and more downloadable resources, the price will go up.

If you want to take advantage of early-bird pricing, click here enroll today.


The Trojan Horse Strategy: How to Network with Other Bloggers

Alexander the Great was a supremely talented battle tactician. Yet, his often convoluted strategies were used only to mask a simple endgame. He deployed his significantly smaller army in a way that would allow him and his best cavalry to break through the enemy’s battle formations and try to capture or kill the Persian emperor.

That was it. He knew there was only one way to defeat a significantly superior fighting force: by going after the commander of the opposing army.

What does that have to do with blogging?

Well… all the popular niches are dominated by bloggers who have the authority and social proof of a large audience and an impressive portfolio of content.

This means networking requires a bit more than showing up to comment “great post!” on every single article you come across. You need an alternative strategy.

You need to capitalize on the audiences other bloggers have built, and get them to share their platforms with you, whether that means guest blogging for them, interviewing them (or getting interviewed by them), or collaborating with them on certain projects.

But how do you do that? How do you successfully pitch the most popular bloggers in your niche?

You deploy the Trojan horse strategy.


All the Tools You Need to Build a Successful Business Around Your Blog!

Hey guys,

The Art of Blogpreneurship is our latest flagship course, designed to help you build a successful business around your blog.

If you want to make money blogging, this course offers you all the tools, the strategies, the principles you need to turn your blog into a money-making machine.

The Art of Blogpreneurship was built with the ambitious blogger in mind.

  • Receive a detailed written feedback of your blog, complete with a SWOT analysis, best monetization options, and a clear plan of action.
  • Work at your own pace.
  • Clear action items set you up for success, teaching you how to choose the right monetization options and how to build the right products for your audience.
  • Gain exclusive access to our private community, private podcast, and exclusive workshops and events.
  • Ongoing live events with Cristian each month give you the opportunity to ask questions and get advice.

This course is for bloggers who already have an online presence. It’s not for bloggers who are just now starting from scratch.

The size of your audience doesn’t matter—you can actually benefit quite heavily from implementing these strategies early on in your blogging journey—but you need to know who you’re serving and have some sort of idea of your blog’s niche, your strengths and weaknesses, and the time and energy that you are willing to invest in order to earn an income online.

That being said, if you’ve been struggling to generate an income online, and you’re not sure how to start monetizing, The Art of Blogpreneurship is for you.

The best news?

The first person to enroll in the course (who also used this single-use discount code: ZFDBRQ) gets a 50% discount.

I look forward to helping you build a successful business around your blog,