Five Super Easy Ways to Improve Your Blog Posts

Producing great content for your blog is one of the essential elements of becoming a successful blogger, and this means that your writing must sound natural, conversational.

Write like yourself, as they say. This means you’ll be more productive, enjoy writing and editing more, and get your audience to engage more with your content.

I’ve been writing for over fourteen years, blogging for over seven, and I’ve come to the conclusion that there are some things that never fail to improve a piece of writing.

Below you will find five of them…

Continue reading “Five Super Easy Ways to Improve Your Blog Posts”

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Do You Truly Care About Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them. Continue reading “Do You Truly Care About Your Readers?”

ANYONE Can Blog

Disclaimer: This is my reply to Jordan’s Are You a Blogger or Just Blogging?.

One of the things I enjoy doing from time to time is photography. Probably I know more about DSLRs and mirrorless cameras than I do about photography itself, but nevertheless…

Long story short, because cameras have become so damn good at taking pictures, nowadays the idea is that anyone can become a photographer if they’re willing to invest in the right equipment.

Buy an expensive camera, and you’ll be able to take good photographs.

Not great, but good.

So, yeah, anyone can blog. Anyone can create an account, start a blog, write posts, take advantage of all kinds of social media platforms…

To do all that you need a smartphone or a laptop. A decent internet connection. That’s it, basically.

And given enough time, you could become pretty good at it.

Good, but not great.

Because you know what it takes to be great? Continue reading “ANYONE Can Blog”

Six Essential Blogging Hacks

There is no elevator to success. You’ve got to climb the ladder. Also, you can’t climb the ladder with your hands in your pockets.

What does this all mean?

There are no shortcuts, there’s no set of rules that will guide you. There’s no secret.

You must work hard. But, at the same time, you must work smart, which means to become as efficient as possible.

This got me thinking: what sort of “hacks” would I say are essential to the modern blogger, especially the one who’s just now starting out? Continue reading “Six Essential Blogging Hacks”

ONLY This Matters

I’ve been blogging for over seven years. I’ve blogged for fun, for fame, for money. I’ve blogged about what I was deeply passionate about, and I’ve blogged about stuff I couldn’t care less.

I’ve blogged for my own blogs, and I’ve blogged for others.

And I realized there are a few universal things that make a blog post great:

But, while these factors are incredibly important, a blog post should add value to other people’s lives. We write blog posts to build awareness. We want our audience to engage with what we have to say, and for an online community to develop around that which we are terribly passionate about.

The only thing that matters when it comes to blogging is to make the reader happy

Continue reading “ONLY This Matters”

Blog Like an Artist

“When Van Gogh was a young man in his early twenties, he was in London studying to be a clergyman. He had no thought of being an artist at all. He sat in his cheap little room writing a letter to his younger brother in Holland, whom he loved very much. He looked out his window at a watery twilight, a thin lamppost, a star, and he said in his letter something like this: “It is so beautiful I must show you how it looks.” And then on his cheap ruled note paper, he made the most beautiful, tender, little drawing of it.

When I read this letter of Van Gogh’s it comforted me very much and seemed to throw a clear light on the whole road of Art. Before, I thought that to produce a work of painting or literature, you scowled and thought long and ponderously and weighed everything solemnly and learned everything that all artists had ever done aforetime, and what their influences and schools were, and you were extremely careful about *design* and *balance* and getting *interesting planes* into your painting, and avoided, with the most astringent severity, showing the faintest *academical* tendency, and were strictly modern. And so on and so on.

But the moment I read Van Gogh’s letter I knew what art was, and the creative impulse. It is a feeling of love and enthusiasm for something, and in a direct, simple, passionate and true way, you try to show this beauty in things to others, by drawing it.

And Van Gogh’s little drawing on the cheap note paper was a work of art because he loved the sky and the frail lamppost against it so seriously that he made the drawing with the most exquisite conscientiousness and care. ”― Brenda Ueland, If You Want to Write: A Book about Art, Independence and Spirit

What if the next blog post you write is your last? What if, for whatever reason, you never get a chance to punch those damn keys, to share your thoughts and ideas with the world?

What would you choose to write about? Continue reading “Blog Like an Artist”

How to Know for Sure You’ve Just Written a Great Blog Post

You spend all night hunched over your keyboard, punching those damn keys. You write your heart out, even if your hands shake. You search for the perfect picture, rummage through your brain for that brilliant opening line, for the ending that will leave your readers in awe.

Finally, you hit the “Publish” button. It is done. And now you wait. And wait. And wait some more. Soon, a sort of restless resignation overwhelms you.

Twenty-four hours later, no one even commented on your post…

But what does this mean? Was your post bad? Was your opening line uninspiring? Boring? Bland?

Where did you go wrong?

If only there were some way to know for sure what happened… Continue reading “How to Know for Sure You’ve Just Written a Great Blog Post”

The Bittersweet Truth about Making Money Blogging

There are two kinds of bloggers: those who use blogging as a creative outlet, and those who’ve read that you can make money by blogging and want a piece of the cake.

When you decided to become a blogger, you probably started by trying to learn everything you could about becoming a blogger and undoubtedly came across this word: “monetize.”

And maybe after reading a few articles (or maybe some interviews with the bloggers who are earning tens of thousands of dollars a month) you thought that you could do this “monetize” thing as well.

After all, it’s about using some affiliate links and selling your first e-course or e-book to your avid fans. And no one buys anything from you. NO ONE.

It’s easy to lose heart and quit. It’s also easy to half-ass everything (from content creation to networking) because you’re not earning enough to become a full-time professional blogger.

And this is when most blogs find themselves in hell, which is the definitive defeat that echoes with every new blog post that is published.

So… can you make money blogging?

Continue reading “The Bittersweet Truth about Making Money Blogging”

Don’t Blog. Write!

I know what you’re thinking.

But I am just a blogger.

First of all, I suggest you give up on the “just.” You’re not just a blogger. You’re the blogger. A blogger. But never just.

Secondly, there’s a bit of writer in you, even though – out of fear – you try to deny it. I know this because you’re reading this post, so you must be a writer. I also know that you are afraid of thinking of yourself as one.

Well… what if I were to tell you that there’s this one thing you need to change, and then you’ll be proud to call yourself a writer?

Would you believe me?

One small thing, that’s all it takes. And then you’ll be a writer for the rest of your life.

Continue reading “Don’t Blog. Write!”