There’s so much information easily available for free right now that most aspiring bloggers struggle to attract enough readers.
The issue? They are writing mediocre content that does not inspire, motivate, or add value.
How to fix this issue? Simple. Write the type of content that others would pay to read, the type of content that provides actionable steps towards solving certain issues, or the type of content that is so engaging as to make one rush for the subscribe button.
In other words, you must be so good they can’t ignore you.
A content strategy is really just a plan of action for taking all the work and learnings you’ve already figured out up to this point—and translating them into real content that’ll be published on your blog over the coming weeks and months.
If you know the niche you’ll be blogging about and have a compelling reason to cover that topic…
If you know your ideal reader and what they’re looking for…
If you know the value you want to give them…
Then creating a content strategy is as easy as solving your readers most pressing challenges.
Better yet, having a content strategy will help you when you’re feeling unmotivated, when you don’t know what to write about, or in those difficult moments when you’re thinking about quitting altogether.
In case you missed the last couple of posts I shared with you, I am actively building a new platform on Medium.
If you’re just now hearing about this, or if you want to grow your audience on that platform, read on to find out how I gained over a thousand followers, earned over $100, and got a bunch of blog posts curated in a month and a half.
A lot of bloggers, especially those just starting out, live in a world of “if only.”
If only I’d get at least a thousand readers…
If only one of my blog posts would go viral…
If only I could make enough money from my blogging…
But this type of thinking is soon going to break your heart. What if your “if only” never happens? What if you’re holding on to your best ideas? What if you’re not giving it 100% because you are waiting for an audience to just show up?
What if you are having trouble building an audience precisely because you believe that your words don’t matter?
According to scientists, we now have shorter attention spans than goldfish…
In the year 2000, average attention span was 12 seconds. It’s now 8.25 seconds, while a goldfish has an attention span of 9 seconds.
What does this mean when it comes to blogging?
It means that most people who are browsing the web want a quick and simple answer to any question or problem they may have. They want to skim their way to a solution.
And if you make them go through thousands of words of complicated, windy sentences to find what they’re looking for, they won’t ever subscribe to your blog, and they’ll never read another one of your blog posts as long as they can remember that you’re that one blogger who kept them doing the same thing for 10 minutes or so.
So, if you want people to trust you, if you want to be their go-to place for effortless access to the information they need, you might want to take a look at these seven ways you can optimize your content for shorter than ever attention spans.