Blog The Art of Blogpreneurship

The MVP Framework: How to Make Money as a Beginner Blogger

Ever since launching the Art of Blogging in 2018, I’ve interacted with thousands of bloggers, content creators, marketers…

And most of them have two main goals:

  1. Build an engaged community around their content.
  2. Monetize their platforms, distribution channels, email list, etc.

Today we’re going to focus on making money blogging, and I am going to share with you a clever framework that you can use, one that I’ve been deploying for the past year or so, both here and on irevuo.

Principles of Blogging

Isaac Newton’s Three Laws of Blogging

What’s the best way to write a blog post when you kind of run out of ideas?

Connect a couple of seemingly unrelated dots.

No, seriously. It’s such a fun way to write an article.

I do it from time to time, when I either don’t feel like working on certain topics, or blogging starts to feel a bit too much like work.

Find a way to connect two seemingly unrelated dots.

What ties them all together? What are the principles that govern them both? How can one idea from a field relate to another idea in an entirely different field?

Well, I answered those questions and came up with Newton’s three rules of blogging. Based on his three laws of motion.

Blog The Art of Writing Blockbuster Articles

Would You Pay to Read a Blog Like Yours?

“When you understand that nobody wants to read your shit, your mind becomes powerfully concentrated. 

You begin to understand that writing/reading is, above all, a transaction. 

The reader donates his time and attention, which are supremely valuable commodities. In return, you the writer must give him something worthy of his gift to you.” 

Steven Pressfield

There’s so much information easily available for free right now that most aspiring bloggers struggle to attract enough readers.

The issue? They are writing mediocre content that does not inspire, motivate, or add value.

How to fix this issue? Simple. Write the type of content that others would pay to read, the type of content that provides actionable steps towards solving certain issues, or the type of content that is so engaging as to make one rush for the subscribe button.

In other words, you must…

Blog The Art of Blogpreneurship

The MVP Framework: How to Make Money as a Beginner Blogger

Ever since launching the Art of Blogging in 2018, I’ve interacted with thousands of bloggers, content creators, marketers…

And most of them have two main goals:

  1. Build an engaged community around their content.
  2. Monetize their platforms, distribution channels, email list, etc.

Today we’re going to focus on making money blogging, and I am going to share with you a clever framework that you can use, one that I’ve been deploying for the past year or so, both here and on irevuo.

Blog The Art of Blogpreneurship

Blogs Don’t Make Money

A couple of weeks ago, as I was working on The Art of Blogpreneurship, I asked the following question on our private community:

I was a bit shocked, to say the least. But it’s a trend I’ve been noticing, especially among novice and intermediate bloggers.

Bloggers complaining that they can’t sell products, that no one wants to join their premium memberships, that no one actually clicks on their affiliate links.

But why is that?

Well, let’s try to understand the current blogging ecosystem and why it’s so difficult to earn an income blogging.

Blog Principles of Blogging

Introducing: Principles of Blogging

Pop quiz.

What do Elon Musk and Jeff Bezos have in common?

a. They’re billionaires.

b. They’re passionate about space travel.

c. They use certain mental models and frameworks to simplify complex situations so they can reason through them easily.

d. All of the above.

While everyone knows about Musk and Bezos being billionaires, few know that they also deliberately use mental models every single day, trying to rewire the hunter-gatherer brain and force themselves to go beyond the instincts and short-term objectives that define most people.

Most blogs fail. Why?

The blogger’s journey is bizarre.  The basics are there, a Google search away. There’s a plethora of advice to help you get started, build momentum, promote your content, and even monetize it. But then, as your enthusiasm begins to fade, the numbers stop growing.  Your content feels stale. You might even begin to think you’re running around in circles, writing about the same topics, over and over again. You’ve hit a plateau. Creatively, you’re bankrupt. 

Tactics are temporary. Strategies and frameworks are forever.

Most blogging advice out there is tactical in nature. 

It’s actionable, short-sighted, and in the long run, it’s like placing a band-aid on a gunshot wound. 

I’m sorry, but in an ecosystem as oversaturated and ultra-competitive as the blogging world, tactics will fail you in the long run.

This course doesn’t teach you how to do it, it teaches you how to think.

The problem with hacks, tricks, and tactics is that they hold your hand towards a particular result.

A trick that helps you get more readers. A tactic that doubles engagement rates.

Fill in the blanks and click publish.

But wouldn’t you like to understand the why? The strategy behind it all? A framework that you can use, again and again, to identify opportunities and then capitalize on them?

Read now, apply 10 minutes later.

It’s not just theory, either. This course provides you with tangible examples of how each framework can be applied. Each of these models can actually be used, so we’ll go through the steps you can take to implement as you go.

Mental models do two things: they help you assess how things work and they help you make better decisions.

For example, how does growing a blog’s audience work (system)? And which type of growth strategy should you deploy (decision)?

A blog is a system for you to reverse engineer and understand. It has many parts that depend on each other, and you want to map out how. As for which strategy to use, that’s a decision you need to make.

Mental models guide you toward the best answer to both questions.

Without mental models, you typically stumble around in one of three ways:

  1. You go wherever your existing momentum takes you. You don’t ask questions.
  2. You use your instincts—shaped by past experiences and memorized advice. This is a better approach than blindly following your momentum, but it’s not that much better.
  3. You follow the tactical advice of those who want to teach you how to do it. While this is the best option of the 3, it’s still not optimal, considering you’re the prisoner of a strict set of steps. There’s no room for innovation or improvisation, and unexpected changes in the system will ensure that you have no other choice but to discard the tactic altogether.

In other words, rather than Googling for a solution and deploying whatever tactic makes the most sense, we use mental models to deconstruct a problem and then arrive at a solution on ourselves.

Mental models don’t teach you how to do it, they teach you how to think. 

An ever-growing library of principles and frameworks

Get lifetime access, free updates, and get notified every time a new framework goes live.

Learn to use specific frameworks — timeless mental models that allow you to gain a birds-eye view of the blogging ecosystem and better understand your own journey towards the blogging stratosphere. 

Unlike the hacks, tricks, and tactics you’re used to reading about… these principles are timeless. These are rules for life. Rules of persuasion. Rules of marketing. Mental models. Practical philosophical principles.

There’s no expiration date for the timeless wisdom that’s been tested and applied across a multitude of fields for hundreds, if not thousands of years.

Learn visually

Each mental model is accompanied by clear graphic frameworks, process flows, and steps.

You also get access to downloadable templates, checklists, and cheatsheets.

Like all our courses, the price for enrollment starts really low, and as we add more models, more features, and more downloadable resources, the price will go up.

If you want to take advantage of early-bird pricing, click here enroll today.


Use This Tool to Audit Your Blog

If you’d want to drive/walk/ to a destination right now, you’d probably use a navigation app on your phone.

And you’d need only two ingredients:

  1. The destination you want to reach.
  2. Your exact location.

Without one of them, you’re not going anywhere anytime soon.

That’s why today I’m going to share with you a detailed tool you can use to audit your blog, your current skill level, and your level of clarity regarding the most important aspects of blogging.


The Art of Crafting an Irresistible Headline

What is the first thing you notice when browsing a blog’s front page?

What grabs your attention when reading news articles? What makes you want to click on a link?

Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention.

Yet, most bloggers work hard on a post, and only before they hit that “Publish” button do they stop for a while to think about their article’s title.

It’s not how this works.

First the headline, then everything else.


Because a bad or even generic headline means your article is doomed to go largely unread.


[Free Guide] The Definitive Guide to Blog Niches

Hey guys,

A new day, a new free download.

This week is going to be insane in terms of releases, updates, free stuff, and more.

Yesterday we released the Novice Blogger’s Growth Kit, today we’re sharing with you another invaluable resource in any blogger’s arsenal:

The Definitive Guide to Blog Niches

Finding a great niche is one of the first steps you must take as a blogger. That’s why it’s important to get it right. Everything you do online depends on locating a topic that actually has the potential of becoming the gathering spot for a tribe of enthusiasts.

Unfortunately, the vast majority of bloggers waste years and years struggling to figure out a niche, or trying to stick to the wrong niche, or even coming up with a topic they’re insanely passionate about.

But what about being profitable? What about monetizing your blog?

Get your niche wrong, and you will never get a chance to earn even a bit of side-income from your blog. Get your niche wrong, and you’ll be the number one authority in a niche of just one, wasting most of your precious time trying to engage people who don’t want to read your content.

Fortunately, The Definitive Guide to Blog Niches is the blueprint that proves how easy and fun it can be to research a blog niche. Really, it’s a simple process that anyone can do – even if you are just now starting your first blog.

Get access to the guide by clicking this link here.


[FREE] The Novice Blogger’s Growth Kit

Hey guys,

I’ve put together a bundle of resources that novice bloggers will certainly find quite helpful.

The resources in this bundle will teach you how to write articles that stand out from the crowd, how to analyze your own content, and how to take advantage of your competition.

These are all important aspects that often get left out of the conversation, in favor of SEO hacks and technical know-how that barely helps the beginner make sense of what blogging is truly about.

If you’d like to download this resource, click here.

If you’re still not sure whether it’s worth the click, read on to find out what resources you get with the bundle:

Writing Your First Blog Post

Writing Your First Blog Post is your pathway to clearly and effectively communicating ideas through the written word, precisely tailored and fine-tuned for an online audience.

The Competition Research Template

Your competition can help you figure out:

  • your unique selling proposition
  • a way to stand out from the crowd
  • the type of content you’d like to share with your readers
  • what content is most popular within your niche

This template enables you, via a number of questions and checklists, to figure out the best way to use your competition to gain a clear advantage.

The Blog Evaluation Diagram

The Blog Evaluation Diagram allows you to accurately assess various blogging skills, your level of proficiency, and enables you to develop a proper plan of action towards leveling up.

The Article Validation Canvas

The Article Validation Canvas allows you to validate your article, to understand who your target audience is, and what is your article’s endgame.

The Anatomy of a Perfect Blog Post

The Anatomy of a Perfect Blog Post provides you with a visual breakdown of how the elements of an article work together, and what they achieve for your readers.

If you’d like to gain access to this growth kit, click this link here.