The general advice when deciding on a niche for your blog is this: being as specific as possible will help you cater to your target audience. The more specific you are, the more you will attract a small number of people. That sounds about…
Ever wondered how we learn a new skill? For instance, how does a baby learn to walk? Do they do it perfectly from the first try? Of course not. They fail. Over and over again. Learning, you see, is not…
The easiest way to make money from your blog is to be paid to create content. That’s the main reason a lot of bloggers choose to monetize their content through paid newsletters. Maybe the idea of being paid to send…
What do you do when you have no idea what to blog about? If you struggle to answer this question, let me ask, “How consistent are you?” That’s why you need a plan of action for taking all the work…
Blogging isn’t what it used to be. It’s not exactly dead, it’s not dying, it’s just… different. When I started blogging seven years ago, all you had to do was create a blog, share some decent content, be consistent, and…
Only 2 out of 10 people actually read beyond the headline of an article. But that only happens IF your headline is enticing enough. If you screw up your headline, no one is going to read your article. But, let’s…
Let’s play a game of the imagination. I want you to imagine into existence what your favorite TV show would be like. Imagine the story, the actors, everything. Now, imagine that they stream a new episode every Monday at 7…
Welcome to Trends, where we try to find the next big idea by discussing the trends that are going to shape the world of blogging in the next 5 to 10 years. Today’s topic? Distribution channels. Specifically, how to take advantage of…
Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so much…
A few months ago I read Malcolm Gladwell’s Blink, a book that examines how first impressions have a powerful effect on us on a subconscious level. Or in other words, we do judge a book by its cover. Now, let’s think…
