You spend an insane amount of time hunched over your keyboard, punching those keys. You write your heart out, search for the perfect image that will compliment your article, rummage through your brain for a genius opening line, for an ending that will surely inspire and motivate your readers. Now, it’s time to hit the publish […]
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Two and a half years ago I was just about ready to quit blogging. First, because I thought there was nothing new to learn. I knew it all, I had reached the top of the mountain, and there was nowhere else to go from there. Second, because I didn’t get much pleasure out of writing […]
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On April 23, 1910, a crowd of over 3,000 people gathered at the Sorbonne in Paris to listen to former President of the United States, Teddy Roosevelt. One particular passage from his speech would forever be remembered as The Man in the Arena. This passage vividly captured the most elusive yet strangely obvious fact of […]
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Starting a blog today is synonymous with starting, growing, and reaching out to an email list of potential fans, but when I started my first blog in 2012 I did not think it was that important. After all… in the age of social media and apps and clever marketing techniques, email felt archaic. Big mistake. […]
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The written word has changed a lot over the last couple of decades. The way we consume words has changed, the sheer quantity of content and the ease of access, and the fact that we are now all interconnected, all of these factors influence the way we write and the way we read. But the […]
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With the average cost-per-click ranging from $0.45 to as high as $4, promoting your content on social media and running ads to get more views and attract more readers is becoming an investment in and of itself. Factor in the plethora of options to tweak, and the science behind running a successful ad campaign on […]
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I remember zero as both frustrating and heartbreaking, the kind of feeling that makes you so angry you feel like crying. I remember when no one ever read my articles, no one ever bothered to comment on my content. Worst of all, I had no idea why no one gave a damn about my words. […]
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Time Magazine called him “the most sought-after wizard in today’s advertising industry.” He managed one of the most successful advertising firms in history for more than two decades, and he did it with the effortless charm of those we are so fond of calling talented. If you were to ask those who work in advertising […]
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On the 22th of April, 2012, I signed up for a WordPress.com account. The same day I wrote and published my first blog post. I didn’t know how to write an article, what a headline was, or how to properly format a blog post. I didn’t know who my ideal reader was, I wasn’t sure […]
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Email marketing is here to stay, regardless of what haters are saying. Think about it. You own the list, you are able to reach out to your readers directly, when you want, how often you want to, and you can easily switch platforms, promote new content, and sell products and services. Of course, for the […]
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