There are two different ways to approach blogging.
One is to sprint. Your enthusiasm fuels your inspiration. You punch the damn keys. You write, write, write, publishing one post after another. You interact with other bloggers, you try to take advantage of any guest posting opportunity, blogging award, or challenge.
But then you run out of steam. You cannot maintain momentum. You are tired. You give up.
Up until a couple months ago I used to coach a lot of bloggers via Skype. Or some other video conferencing app. It doesn’t matter.
The vast majority of them were, obviously, beginners. People who had started a blog a few weeks prior to deciding that I was their best bet at online fame. And during our first chat, there was something that I’d notice in the way they spoke: they were afraid.
And it was this strange mutation of fear; they were afraid that no one would ever read their stuff, afraid that they were never going to be as good as their favorite bloggers.
At one point or another, all bloggers have to sit down and decide whether they’re going to focus exclusively on a single topic or write about several related subjects in an attempt to have a broader target audience.
Now, this can be a difficult decision to make: after all, you can choose to write about a more specific niche in a single topic (say, specialize in fitness workouts for women over 40) or you can expand to more than one topic (fitness, health, nutrition).
Ultimately, your decision will likely reflect:
how much information there is to be written about, which also influences how often you can release new content
how much time you have to devote to your blog, researching topics, etc.