The Honest Truth About What It Takes to Earn a Living Blogging

From time to time, I write a post about making money blogging. It’s not often, because I think that all the other aspects of blogging matter a lot more.

Making money blogging is about consistently producing quality content.

Making money blogging is about networking and building an audience.

Making money blogging is about adding value to other people’s lives.

Making money blogging is as simple as asking yourself, “Would I pay to read a blog like mine?”

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[Blogging Mindset] The Snowball Effect

There are two different ways to approach blogging.

One is to sprint. Your enthusiasm fuels your inspiration. You punch the damn keys. You write, write, write, publishing one post after another. You interact with other bloggers, you try to take advantage of any guest posting opportunity, blogging award, or challenge.

But then you run out of steam. You cannot maintain momentum. You are tired. You give up.

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The Most Underrated Blogging Technique Ever

Today I realized that it’s become a task of epic proportions to read all the content I wrote about blogging. All the steps, the habits, the guides, the shortcuts and growth hacks.

I’m not saying it can’t be done, I’m just saying it would take a lot of time.

And then there’s the billion other articles from all the other bloggers who share blogging advice, tips and tricks.

This, in itself, is not a bad thing, but it can be if you use it as a clever way to procrastinate.

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The Biggest Mistake a Beginner Blogger Can Make

Up until a couple months ago I used to coach a lot of bloggers via Skype. Or some other video conferencing app. It doesn’t matter.

The vast majority of them were, obviously, beginners. People who had started a blog a few weeks prior to deciding that I was their best bet at online fame. And during our first chat, there was something that I’d notice in the way they spoke: they were afraid.

And it was this strange mutation of fear; they were afraid that no one would ever read their stuff, afraid that they were never going to be as good as their favorite bloggers.

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To Niche or Not to Niche?

At one point or another, all bloggers have to sit down and decide whether they’re going to focus exclusively on a single topic or write about several related subjects in an attempt to have a broader target audience.

Now, this can be a difficult decision to make: after all, you can choose to write about a more specific niche in a single topic (say, specialize in fitness workouts for women over 40) or you can expand to more than one topic (fitness, health, nutrition).

Ultimately, your decision will likely reflect:

  • how much information there is to be written about, which also influences how often you can release new content
  • how much time you have to devote to your blog, researching topics, etc.
  • how big your potential audience is.
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