Great content is often fascinating because it seems effortless. It appears to be the collective effect of inspiration, genius, and eureka moments. There’s an old Italian word for this, sprezzatura, which blogger and marketer extraordinaire Seth Godin describes as, “a combination of elan and grace and class.” It is addictive, in part, because it seems […]
Read more
“I made a decision to write for my readers, not to try to find more readers for my writing.” Seth Godin Be honest. You spend a lot of time going through your stats, going through the numbers: how many views, how many likes, how many readers… You also spend a lot of time trying to […]
Read more
Figuring out what to blog about is one of the most difficult parts of starting a blog – it seems almost impossible to stick to a few topics. Also, how do you stand out anymore? Whatever topic you choose to blog about, there are at least a thousand or so blogs that are already sharing […]
Read more
A SWOT analysis is a strategic technique used by many businesses and organizations to identify strengths, weaknesses, opportunities, and threats, and develop a proper course of action. Though primarily used during the initial stages of a business, I believe a SWOT analysis is such a simple and straightforward tool, that we can use it to […]
Read more
A few months ago I read Malcolm Gladwell’s Blink, a book that examines how first impressions have a powerful effect on us on a subconscious level. Or in other words, we do judge a book by its cover. Now, let’s think about your article. The one you just published. When it went live, it was […]
Read more
You want to be a true original. All bloggers do. But you feel everything has been written about already. At least once or twice, and by people who are a lot more knowledgeable, better writers, and more charismatic than you are. Every topic worth writing about has been written about from every angle, every perspective […]
Read more
Who doesn’t love quotes? A good quote can uplift you. It can encourage you when you feel like giving up. It can inspire you to punch those damn keys. A good quote can even become your blog’s motto. That’s why I’ve compiled this list of quotes about writing. So you feel inspired and motivated to […]
Read more
There’s a story about Michelangelo working on the Sistine Chapel that’s fascinated me for years. One day, a friend of the Italian artist was watching him meticulously work on a small, hidden corner of the chapel’s ceiling. Surprised by Michelangelo’s persistence to make that obscure corner as perfect as possible, this friend asked the artist […]
Read more
There’s a lot of blogging advice being shared all over the web. I’ve written quite a bit of it myself. How to write an amazing blog post, how to earn X amount of money, how to build an audience. Tips, tricks, strategies, how-to guides, and step-by-step tutorials. All of them offering valid advice, all of […]
Read more
A true fan is defined as a fan that will buy anything you produce. These diehard fans will drive 200 miles to see you sing; they will buy the hardback and paperback and audible versions of your book; they will purchase your next figurine sight unseen; they will pay for the “best-of” DVD version of […]
Read more