The Art of Growing Your Audience in 2020

Today we’re breaking down all of the best ways to get more blog readers, turn them into avid fans, and the smartest ways to take advantage of social media to build an audience for your blog.

This is a rather extensive list of the 25 best ways to grow your audience in 2020, so if you wish to download the post, you can do so below:

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The most common question I get from fellow bloggers is, “How do I get more readers?” 

Honestly, I’d like to tell you that building a community around your blog is as simple as writing great content, the truth is that growing a blog is a bit more nuanced than that.

Getting more readers for your writing takes a lot of dedication, time, and energy.

It’s not just about content, but also about community.

The strategies I’m sharing with you are the culmination of 8 years of trial and error growing my blogs to over 180,000 engaged readers. These are proven tactics that I still put into practice myself — and cost little more than time, hard work, and a bit of creativity.

Without further delay, let’s get into the best strategies on how to grow an audience for your blog in 2020.

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Take These Four Simple Steps. It's All You Need to Do to Build an Audience

Blogging is defined as the act of writing for an audience. As much as we’d like to deny it, no audience, no blog.

But how do you build one?

How do you find readers? How do they find you?

Most bloggers I interact with struggle with this. And it’s heartbreaking, because one tends to lose the motivation to blog when no one’s reading.

No motivation quickly becomes no inspiration.

And once you’ve become creatively bankrupt, the sensible thing to do is to quit.

I don’t want you to quit. That’s why I’ll share with you four simple steps to build an audience for your blog.

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Did You Choose the Wrong Topic for Your Blog?

Admit it. You’ve asked yourself this question at least once since you started to blog. Maybe even twice.

Perhaps you ask yourself this question every single time you write your heart out, only to get little to no traffic. No comments. You’re not getting the kind of feedback you were hoping for when you decided to blog about your topic.

To make matters worse, you’ve done all the things popular bloggers say to do, like publishing great content and commenting on other popular blogs and getting accounts on Twitter and Facebook, but no matter how hard you work, no matter how many different techniques you try, nothing is working.

So you ask yourself…

Where did I go wrong?

Is it possible that you have chosen a topic for your blog that no one gives a damn about?

Are you simply wasting your time trying to keep your blog alive?

Well… let’s find out.

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Sorry! Hacks and Shortcuts Don't Work Anymore.

When I launched my first blog, in April 2012, if you wanted to rank high on Google, all you had to do was create a ton of backlinks. If you wanted more followers on Instagram, you followed-unfollowed lots of people. If you wanted more Twitter followers, all you had to do was to set up a bot to follow thousands of users a day, while liking and even retweeting all the tweets in a specific hashtag.

Basically, there was a time when growing on the web was employing all kinds of hacks and shortcuts.

But try these techniques today and you will realize they they don’t work anymore.

And you may think that’s unfair. You see all your competitors, with all their followers, ranking on the first page of Google. It’s unfair because you the same hacks they used don’t work anymore.

It’s a brave new world out there, and even though there are some who still cling to the old ways, the truth is that hacks and shortcuts don’t work anymore. You’ve got to do something different.

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How to Win Friends and Influence People (As a Blogger)

First published more than 70 years ago, Dale Carnegie’s guide on people skills entitled “How to Win Friends and Influence People” contains wisdom that is mostly true to this very day, because human nature, for better or worse, does not change much over time.

And even in this brave new world of the Internet and social media, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully engage readers via our blogs (influence people).

Here are eight of these truths …

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Are You Sabotaging Your Blog?

Correct me if I’m wrong: you know you should write a blog post. After all, it’s been a while since you last hit that publish button. Yet, somehow, without you realizing it, you spend hours on Twitter and Facebook “working,” only to wonder later what happened…

You comment on other blogs, telling yourself that you’re “networking,” never mind that none of those comments actually lead to anything.

You have a growing collection of books and courses promising to teach you all the secrets in the universe, but they have been labeled “to be read” indefinitely.

In the back of your mind, you know you can do better. Technically, you even know what to do.

But something inside you refuses to let you, and every day you struggle with whether or not you should just give up or find some other shortcut.

You know how I know this?

Because I’m just like you.

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Five Super Easy Steps to Better Blogging

Be honest. Are you where you want to be as a blogger? Are your articles getting shared and discussed and linked to?

If your posts aren’t getting the traction you want, you might trick yourself into thinking you’re not a good enough blogger. But the truth is, anyone can follow a few simple steps to improve their posts.

Here’s a super-easy five-step plan to dramatically improve your blog post.

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What Do You Have to Do to Get More Comments on Your Blog Posts?

It’s kind of frustrating, isn’t it? Having to scroll for a minute and a half through hundreds of comments on some posts just so you can say what you thought about it.

It’s even more frustrating when your own posts aren’t getting many comments. Sometimes it’s a comment or two. Sometimes none. Occasionally, it seems Lady Luck smiles upon you and you get a few of your readers to say something.

But never dozens or hundreds of comments like some of the other blogs out there.

Maybe it’s all about luck, maybe there’s some trick, some tactic, and you can’t help but wonder…

Am I doing something wrong?

What can I do to get more comments?

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Check Yourself for These 7 Symptoms of the Blogger’s Curse

Are you burdened by the blogger’s curse?

Many a blogger is hindered with a trait that damages productivity and constrains their ultimate potential.

See if you recognize any of these seven symptoms in yourself:

  1. You start writing, stop half way and hit delete
  2. You often feel like you are your own worst critic
  3. You never feel like you’ve done the best you could
  4. You second-guess your ideas, even when you know better
  5. Other bloggers make you feel inadequate
  6. There’s always something more to learn
  7. Writing would be so much more enjoyable if you could just relax

Thankfully, if you do recognize any of the above symptoms, you are definitely not alone. In fact, I would say each and every blogger I’ve met has felt the same at least once (and likely more often then they’d like to admit).

So relax, this curse doesn’t have to be permanent and is simple to treat. It even has a name.

Continue reading “Check Yourself for These 7 Symptoms of the Blogger’s Curse”