Beginners Essentials, Blog, Social Media

How Does This Relate to Me?

This is the question your readers ask themselves all the time.  When they stumble upon your article, and they catch a glimpse of your headline. When they read your introduction. When they skim through your article. How does this relate to me? In other words, how does what they already know connects to what you […]

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Beginners Essentials, Blog, Motivation

Your Ideal Reader Is Lazy (and Busy Too)

A lot has been written about the importance of figuring out who your ideal reader is.  You can’t create engaging content, you can’t market your blog, and you can’t sell relevant products and services unless you know who your ideal reader is. There’s a plethora of strategies, tips, and tricks that you can use in […]

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