The Art of Marketing, a Sunday Digest, and a Few More Updates

Hey, Cristian here. It seems that most of what I am doing these days is updating stuff. Or switching platforms. Or switching back to platforms I’ve given up on a while ago. In other news, after a lot of time spent debating on what type of website The Art of Marketing‘s supposed to be, I have finally decided on a platform, a medium, and an editorial calendar. In short, 3 articles per week, Friday, Saturday,…
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5 Shopify Alternatives You (Probably) Never Heard Of

There’s no doubt about it. If we want to monetize our blogs, one of the best ways to do so is by starting an online store. Whether we want to sell our services, our digital products, online courses, or even merchandise, an online store is a must-have. And Shopify is the undisputed king of online commerce. Yet, the platform often falls short when it comes to certain features. It’s notoriously counter-intuitive when it comes to…
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How To Blog Like an Artist

“When Van Gogh was a young man in his early twenties, he was in London studying to be a clergyman. He had no thought of being an artist at all. He sat in his cheap little room writing a letter to his younger brother in Holland, whom he loved very much. He looked out his window at a watery twilight, a thin lamppost, a star, and he said in his letter something like this: “It…
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Trends #2: The Library

A couple of years ago I wanted to earn enough from ads, so that I wouldn’t rely on any other monetization options. The result? I was posting anywhere between 8 and 16 articles every single day. Most of them were easy to write and publish, such as a “Quote of the Day” or a basic showcase of a featured artist. The truth is that, yeah, my traffic increased (and thus my advertising income), but the…
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The 7 Deadly Sins of Blogging

It’s easy to get discouraged when reading about the millions and millions of other folks who also blog. The good news? Most of them kind of suck, because they never bother to do a bit of research, to learn from their mistakes, so they keep doing them over and over again. What about you? Are you guilty of committing these seven deadly sins of blogging? 1. Greed Also known as the “me, me, me syndrome.” If…
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Why SEO Isn’t Worth It and What To Do Instead

Whenever someone decides to start blogging, they undoubtedly have to learn about this ubiquitous term: search engine optimization. The plethora of advice, frameworks, plugins, specialized platforms, communities, and such doesn’t help either. After all, even when we talk about audience growth, we usually have to talk about the traffic that we receive via search engines. But here’s what happens. In trying to please the search engines, we end up writing articles that confuse or even…
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10 Questions Every Novice Blogger Should Ask Themselves

The truth about writing is that it’s 10% inspiration and 90% perspiration; a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas. This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view. To help you in these crucial editing stages, I think that it’s important to ask yourself some questions so you can…
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Why Should We Read Your Blog?

There are 36,260,021 blogs indexed on WordPress.com alone. Wait a sec. Make that 36,260,131. And there are a lot more self-hosted blogs, or on different platforms. About a million blog posts get published every 24 hours. Every topic, every theme, and every subject has been exhaustively covered by hundreds of blogs. So why should anyone read yours? Getting noticed seems impossible. But there are blogs that rise up out of that vast sea of sameness. Blogs…
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A Realistic Approach to Blog Growth for Beginners

The vast majority of new bloggers give up within a couple of months, and it’s only going to get worse. The main reason for this is that, when you’re just starting out, it feels like you’re writing in a vacuum. With no readers, no social proof, and virtually not enough content to incentivize first-time visitors to subscribe to their blogs, beginners are also feeling a strange disconnect between their excitement for the medium and the reality…
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Introducing: The Toolbox

Have you checked out our toolbox? What is that you ask? It’s a carefully curated list of tools, resources, books, blogs, newsletters, and videos that will help you on your blogging journey. Click here to check it out. Cheers, Cristian
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