20 Fantastic Copywriting Formulas (and How To Apply Them to Your Articles)

Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so much more we can do with the aid of copywriting formulas and principles: from writing compelling calls to action to designing an about page that converts, and from using copywriting formulas as frameworks for articles to…
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Introducing: The Email Marketing Masterclass

Hey guys, Cristian here. I’m excited to announce a new online course: Email Marketing Masterclass. Yeah, email’s been around for a long time, but it’s still the best way to reach out to your readers whenever you want to. More than that, there are a lot of interesting opportunities in terms of monetization, which is something we discuss throughout this course. Email Marketing Masterclass provides you with a simple and effective framework that will not…
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What Do Fishing Hooks Have in Common With Viral Articles?

A few months ago I read Malcolm Gladwell’s Blink, a book that examines how first impressions have a powerful effect on us on a subconscious level. Or in other words, we do judge a book by its cover. Now, let’s think about your article. The one you just published. When it went live, it was shared on your blog. Of course. But it was also made part of a network within a network. It became instantly…
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[Punch the Damn Keys] One Man’s Ceiling is Another Man’s Floor

It was a struggle. Crazy Romanian kid, doing his best to write in a foreign language. A post every two or so days, maybe it wasn’t a lot, but it was taking me hours and hours of work, of editing, of doing my best, and yet still feeling as if there was more. I could do more, I could do better. A few months later, I was blogging on a daily basis. This was the…
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To Be Successful as a Blogger in 2021, You’ve Got to Use at Least 4 of These 7 Strategies

There’s an awful lot of content out there, and I’m afraid we’re just getting started. As more and more people become enamored with the idea of being content creators, the information overload we now experience will turn into a literal flood of blog posts, podcasts, YouTube videos, and social media posts. That’s why you have to use a couple of unconventional tactics and strategies in order to stand out from the crowd, grow your audience,…
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Let’s Have Coffee Together

Imagine this! Each of us with a cup of coffee in their hands, talking over Skype. Brainstorming strategies for your blog. Me offering you valuable feedback you can then apply the moment we end our call. Having a bit of fun. Truth be told, I do enjoy one-on-one interactions with people. And the way they feel as I present them with answers to their most burning questions, or give them advice that shatters their objections.…
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The Fragile Relationship Between Content and Audience

“Building an audience” is one of those anxiety-inducing terms, especially when you’re just starting out. As a matter of fact, most bloggers feel the need to constantly produce new content, as a way of increasing social shares and also better promote and distribute their content. It makes sense, right? The more lottery tickets you buy, the more chances to win. But at the same time, this path often leads to creative bankruptcy, while failing to…
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10 Essential Blogging Tips from Stephen King’s “On Writing”

In 2002 Stephen King temporarily gave up on writing bestselling novels and wrote a little book chronicling his rise to fame and discussing exactly what he believes it takes to become a good writer. Since then, it’s become the most popular book about writing ever written, which is understandable. On Writing is not only about the basics of writing, and something that you should approach as a craft, but also a passion. Other writing books are focused on…
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Trends #4: Hyperniche Blogs

Welcome to Trends, where we discuss the trends that are going to shape the world of blogging in the next 5 to 10 years. Today’s topic is all about topics and niches. Specifically, hyperniche blogs. We now live in a world of constant information overload. Content creators are sharing millions and millions of articles, podcasts, social media posts, and videos every single monthThis, in turn, changes the dynamic of how we create content, how we distribute it, how we…
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How to Run a SWOT Analysis of Your Blog

A SWOT analysis is a strategic technique used by many businesses and organizations to identify strengths, weaknesses, opportunities, and threats, and develop a proper course of action. Though primarily used during the initial stages of a business, I believe a SWOT analysis is such a simple and straightforward tool, that we can use it to assess our current situation and adjust our strategy in the short to medium term. A couple of things to keep in mind…
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