[Principles] The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory. He argued that a tiny change in the initial conditions of a weather model can create a significantly different…

How To Figure Out Your Ideal Reader

I’m sure you’ve heard the term “target audience” being used by a lot of bloggers, but what exactly does it mean? Well, your target audience is the group of people you’re writing to. They are the ones who are most…