The War of Blogging: You Need a Strategy to Be Successful

What do you do when you have no idea what to blog about? If you struggle to answer this question, let me ask, “How consistent are you?” That’s why you need a plan of action for taking all the work and learnings you’ve already figured out up to this point—and translating them into real content that’ll be published on your blog over the coming weeks and months. If you know the niche you’ll be blogging…
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Did You Choose the Wrong Niche for Your Blog?

Admit it. You’ve asked yourself this question at least once since you started to blog. Maybe even twice. Perhaps you ask yourself this question every single time you write your heart out, only to get little to no traffic. No comments. You’re not getting the kind of feedback you were hoping for when you decided to start your blog. To make matters worse, you’ve done all the things popular bloggers say to do, like publishing great…
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What They Never Tell You About Blogging

Blogging isn’t what it used to be. It’s not exactly dead, it’s not dying, it’s just… different. When I started blogging seven years ago, all you had to do was create a blog, share some decent content, be consistent, and you’d attract readers and comments. And you’d be making some money too. Maybe even afford to become a full-time blogger if you managed to build a community of folks who were passionate about your content.…
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A Simple 3-Step Process for Writing Killer Headlines

Only 2 out of 10 people actually read beyond the headline of an article. But that only happens IF your headline is enticing enough. If you screw up your headline, no one is going to read your article. But, let’s be honest. It can be frustrating to labor over a headline, tweaking it, trying different variations, especially after you’ve spent countless hours writing, editing, and proofreading your article. You see, most bloggers struggle with their headlines because…
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Quality Is King. Consistency Is Queen

Let’s play a game of the imagination. I want you to imagine into existence what your favorite TV show would be like. Imagine the story, the actors, everything. Now, imagine that they stream a new episode every Monday at 7 pm. They do so, without fail, week after week. You can’t wait for Monday to arrive, so you can watch next week’s episode. Now, at some point, they start misbehaving. They stop releasing a new…
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Trends #5: Distribution Channels

Welcome to Trends, where we try to find the next big idea by discussing the trends that are going to shape the world of blogging in the next 5 to 10 years. Today’s topic? Distribution channels. Specifically, how to take advantage of the vast ecosystem of distribution channels. There’s an entire ecosystem of strategies, frameworks, platforms, and tools to help us grow our audience. From SEO plugins to content aggregators, from referral programs to social media platforms,…
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Introducing: The Blogstar Program

What if I told you there’s this cool one-on-one program that tells you what to do in order to grow your blog? We’re talking about someone to guide you every step of the way. So you don’t have to waste time reading through tons of outdated blog posts. If you want to build a genuine community around your blog, you’re so going to fall in love with this program. Truly.
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20 Fantastic Copywriting Formulas (and How To Apply Them to Your Articles)

Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so much more we can do with the aid of copywriting formulas and principles: from writing compelling calls to action to designing an about page that converts, and from using copywriting formulas as frameworks for articles to…
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What Do Fishing Hooks Have in Common With Viral Articles?

A few months ago I read Malcolm Gladwell’s Blink, a book that examines how first impressions have a powerful effect on us on a subconscious level. Or in other words, we do judge a book by its cover. Now, let’s think about your article. The one you just published. When it went live, it was shared on your blog. Of course. But it was also made part of a network within a network. It became instantly…
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[Punch the Damn Keys] One Man’s Ceiling is Another Man’s Floor

It was a struggle. Crazy Romanian kid, doing his best to write in a foreign language. A post every two or so days, maybe it wasn’t a lot, but it was taking me hours and hours of work, of editing, of doing my best, and yet still feeling as if there was more. I could do more, I could do better. A few months later, I was blogging on a daily basis. This was the…
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