Only 2 out of 10 people actually read beyond the headline of an article. But that only happens IF your headline is enticing enough. If you screw up your headline, no one is going to read your article. But, let’s…
Welcome to Trends, where we try to find the next big idea by discussing the trends that are going to shape the world of blogging in the next 5 to 10 years. Today’s topic? Distribution channels. Specifically, how to take advantage of…
Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so much…
A few months ago I read Malcolm Gladwell’s Blink, a book that examines how first impressions have a powerful effect on us on a subconscious level. Or in other words, we do judge a book by its cover. Now, let’s think…
Welcome to Trends, where we discuss the trends that are going to shape the world of blogging in the next 5 to 10 years. Today’s topic is all about topics and niches. Specifically, hyperniche blogs. We now live in a world of constant…
Alexander the Great was a supremely talented battle tactician. Yet, his often convoluted strategies were used only to mask a simple endgame. He deployed his significantly smaller army in a way that would allow him and his best cavalry to…
A couple of years ago I wanted to earn enough from ads, so that I wouldn’t rely on any other monetization options. The result? I was posting anywhere between 8 and 16 articles every single day. Most of them were…
What is the first thing you notice when browsing a blog’s front page? What grabs your attention when reading news articles? What makes you want to click on a link? Yes, headlines are that important. They act as a hook…
Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet. But then…
The gatekeepers have been replaced with paywalls “Thank you, Mario! But our princess is in another castle!” This is what goes through my mind whenever I click on an article and receive a message that looks like this: Sorry, but…
