In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory. He argued that a tiny change in the initial conditions of a weather model can create a significantly different…
Blogging is a bit of everything. A bit of writing, a bit of marketing, and quite a bit of copywriting. Just think of headlines. A classic example of applying copywriting principles in order to attract potential readers. But there’s so…
What is the first thing you notice when browsing a blog’s front page? What grabs your attention when reading news articles? What makes you want to click on a link? Yes, headlines are that important. They act as a hook…
Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet. But then…
I’ve been blogging on a daily basis since April, 2012. I’ve been a full-time blogger since November, 2012. I have launched a number of different blogs, and have published well over 3,000 articles over the years. All in all, it’s…
Over 2,000 years ago, the ancient Greek scholar Archimedes reportedly proclaimed “Eureka! Eureka!” after he had stepped into a bath and noticed that the water level rose, whereupon he understood that the volume of water displaced must be equal to…
