Sorry, but Good Content Alone Isn’t Enough

Content is king” is good advice, but I hate to disappoint… just delivering great content isn’t going to get you your first avid fans.

Facebook groups will, though. Networking with other bloggers in your niche will. Going where the conversation is and providing real value in the form of opinions will.

And, weirdly enough, this is the type of stuff that makes one feel sleazy. It feels disingenuous to reply to folks who share their opinions on the web, or to comment on someone’s post just so they can comment on yours.

Continue reading “Sorry, but Good Content Alone Isn’t Enough”

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Why The Headlines You Choose for Your Blog Posts Matter

What is the first thing you notice when browsing a blog’s front page?

What grabs your attention when reading news articles? What makes you want to click on a link?

Yeah, headlines are that important.

Yet most people work hard on a post, and just before they hit that “Publish” button do they stop and think about their title.

It’s not how this works.

First the headline, then everything else.

Why?

Because headlines can be the difference between having your post read or ignored.

Of course, there are no rules that will guarantee your post gets noticed, but you might want to consider some of the following. Continue reading “Why The Headlines You Choose for Your Blog Posts Matter”

This is Why Nobody Gives a Damn About Your Blog

It’s not because you’re not good enough as a blogger.

It’s not because of SEO, or because Google changed their algorithms.

It’s not because of your niche.

The real reason nobody cares about your blog is this:

You don’t care about who’s reading.


This is the best marketing tool ever.

Here’s a neat experiment I did with this blog. When I first started it, I rarely responded to comments. I’d just approve them, and like the comments.

That was it.

I did, of course, do my best to provide the best content possible. I did my best to learn as much about blogging, to provide real value to my readers.

Then, a few months ago, I decided to change things: I’d respond to every comment, even if all I’d write was a “Thank you.”

You might say this is not impressive. It’s not this life changing idea, but the results were pretty amazing. Not only did my views increase, but also my revenue increased. By quite the margin.

Simply for replying to comments.

Now, ask yourself what would happen if you were to visit the profiles of the people who comment on your content, then read and comment on their posts too.

Hmmm…

Blogging is all about building relationships. And you cannot build a relationship with someone you don’t care about.

This is the best marketing strategy ever: care.

Care enough to respond to everyone back. Care enough to think on a daily basis what it is that your readers want to read. Care enough to edit and proofread your blog posts.

Care.

Just care.

Yes, you need to sacrifice writing time for this. You’ll spend hours replying to comments, answering to e-mails, but this will mean some of your readers will become more than just followers.

They become avid fans.

This is the way you build an actual audience. This is the way it has always been.

You cannot build an audience of thousands without first caring about the one.

You need to care about each and every single one of your readers. It needs to be one person at a time.

That’s it.

Care.

And your readers will care about you as well.


Being thoughtful is such a lost skill that it will instantly set you apart.

So care. Please, just care. Expect nothing in return.

And you’ll be surprised just how much you get back in return.

These 5 Tips Will Help You Write Like Yourself

One of the biggest challenges a blogger faces is the search for one’s writing style.

Write like yourself… what does that even mean?

It means to know what best suits you as a blogger, and what best suits your personality.

Are you funny? Serious? Formal? Informal? Do you have an encyclopedic knowledge of the world? Is English your first language?

As you write more and more content, your style will develop naturally.

But there wouldn’t be any reason to write a blog post if I didn’t have some cool tips for you… you know… so you can end up writing like yourself much, much faster than other folks (who obviously don’t follow The Art of Blogging.)

Continue reading “These 5 Tips Will Help You Write Like Yourself”

[Blogging Mindset] Details

Because I’m not partial to any manufacturer or OS, I do wonder sometimes what is it that makes Apple products so… fascinating.

What makes these products so successful, in the face of so many competitors with remarkable resources and manpower of their own?

Ever wondered about it?

Ever asked yourself why some bloggers get hundreds of comments a week, thousands of likes?

What makes the difference?

Details, my friend. It’s all about the details. Continue reading “[Blogging Mindset] Details”

How to Become The Blogger: 10 Incredible (But Simple) Steps

What if I were to tell you there’s an actual step by step guide to becoming The Blogger? Would you believe me?

Would you invest a few minutes of your time to read it?

Be careful though. This is the kind of stuff that has the potential of transforming your life.

We’re talking about some Tony Robbins walking on fire kind of stuff.

Life changing.

You’re not going to be just another blogger after reading this.

No.

You’re going to be The Blogger. The boss at blogging. The artist. The best of the best. Continue reading “How to Become The Blogger: 10 Incredible (But Simple) Steps”

Quality vs. Quantity: What Matters Most?

Quality or quantity? Which one is better?

A debate as old as blogging itself. Heck, as old as content creation itself.

We admire the “prolific” individual, yet we also stress the idea that quality is of the essence.

But the tricky thing is that it takes a long time to create quality content.

When you’re just starting out and don’t know the importance of headlines, let alone writing a brilliant one? Or an enticing intro to your blog post? Or proper formatting?

Continue reading “Quality vs. Quantity: What Matters Most?”

The Subtle Art of Blogging

When I decided to start this blog, I knew that there was more to blogging that the usual technical stuff related to using the WordPress platform, that there was an art to blogging.

And art is difficult to define, let alone write a recipe for. It’s like trying to create life out of nothing — and perhaps art, in its many forms, is the closest thing to life that we will ever have.

That being said, there are a few subtle things that make one an artist of blogging.

If you ever wondered why some get thousands and thousands of avid readers while others struggle to get even one lousy comment, then read this post. Continue reading “The Subtle Art of Blogging”

The Five Essential Elements of an Influential Blog

What makes a blog influential?

Well… influence is often thought of as popularity. But in reality, popularity is simply the side-effect of another aspect of blogging.

How do we get people to pay attention to what we write?

A blog catches on just like any other idea spreads—it must somehow speak to people in a way that they want to hear.

Your posts must fill a human need, and that will most often be at an emotional level, no matter how practical we think our subject matter is.

The following are five components that I think are essential for a blog to gain traction and influence with its intended audience. Continue reading “The Five Essential Elements of an Influential Blog”