Gary Vaynerchuk’s Guide to Gutsy Blogging

Raise your hand if you know who Gary Vaynerchuk is.

That’s what I thought.

So what’s the big deal with this guy?

Well, first of all, it’s his enthusiasm.

How would you translate Gary’s enthusiasm into textual content?

It would be tough, right? Continue reading “Gary Vaynerchuk’s Guide to Gutsy Blogging”

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Do You Want to Grow Your Blog and Make Money? Give Something for Free

Some might say that we live in a world of free entertainment and information. Ads are supposed to finance everyone’s needs. Somehow.

To make matters worse, there isn’t a single day that goes by without a e-book, video, or podcast being released for free. Products that offer the kind of content that a lot of people would pay quite a lot for.

You’d think that income from blogging would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?

Continue reading “Do You Want to Grow Your Blog and Make Money? Give Something for Free”

The 3 Best Ways to Hold Your Readers’ Attention

Your blog post might have a brilliant headline, the perfect balance  of emotion and logic, and maybe you’ve even captured your reader’s attention with a great introduction.

But after your reader clicks through, does your post hold their interest?

If you can’t keep the reader’s attention, nothing else matters. And this brave new world demands your best techniques, because tempting distractions are always just a click or swipe away.

All writers and bloggers have their favorite tricks to glue reader attention to their content, so here are three of mine. Continue reading “The 3 Best Ways to Hold Your Readers’ Attention”

This Four Letter Word Keeps You from Writing

Writer’s block.

The most hated words by those who love them more than anything else in the world.

Also known as creative bankruptcy.

Truth be told, writer’s block is all about one four-letter word. One that we rarely even want to mention.

It’s an “F word” that is frowned upon by people from all areas of life. And this word is keeping you from writing.

Fear.

Fear affects us all more than we care to admit, and it’s especially insidious for writers. Writing online is one of those activities where you’re really putting yourself out there, and the critics seems to be all to eager. But as we’ll see below, failure and mediocrity are not the only things we fear.

Most fear works at the subconscious level and manifests itself in the form of procrastination and writer’s block. We want to write that novel or business book, start that killer blog, release that article that will boost our authority… and yet we keep putting it off.

I don’t like to waste time on regret, because, well, it’s a waste of time. But looking back, I see I’ve wasted so much time in my writing life because I let fear hold me back.

And the truth is, every time I push myself in a new direction, I’m still afraid. I don’t think that ever changes—it’s just part of the game.

The key is to not let it stop you.

Here are the main ways fear holds us back as writers, with a few tips for looking fear in the face and sitting down to work. Remember, courage is not the absence of fear, it’s doing what needs to be done despite fear. Continue reading “This Four Letter Word Keeps You from Writing”

The 7 Deadly Sins of Blogging

It’s easy to get discouraged when reading about the millions and millions of other folks who also blog.

The good news?

Most of them kind of suck, because they never bother to do a bit of research, to learn from their mistakes, so they keep doing them over and over again.

What about you? Are you guilty of committing these seven deadly sins of blogging? Continue reading “The 7 Deadly Sins of Blogging”

Your Blog Needs a Tagline

Do you struggle to get people to read your blog? Do they rarely turn into loyal subscribers?

The truth is, even if your content is brilliant, you could still be alienating potential followers by neglecting one or two other aspects of blogging. If a key element on your blog is either inadequate — or nonexistent —  people could choose not to follow your blog.

As of lately, I’ve been reviewing blogs, helping my clients take their blogging to a new level, and I’ve noticed one element missing most of the times:

The tagline.
Continue reading “Your Blog Needs a Tagline”

10 Questions Every Blogger Should Ask Themselves

The truth about writing is that it’s 10% inspiration and 90% perspiration; a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas.

This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view.

To help you in these crucial editing stages, I think that it’s important to ask yourself some questions so you can make an honest, constructive and critical appraisal of a blog post work before publishing it.

Asking these simple questions could mean the difference between a hastily written blog article that remains obscure and a well-written, influential, and engaging blog that courts a loyal audience with ease. Continue reading “10 Questions Every Blogger Should Ask Themselves”

Do You Truly Care about Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them. Continue reading “Do You Truly Care about Your Readers?”

5 Signs You Just Wrote a Meh Blog Post

First of all, you should know that this happens to us all.

Inspired by a great idea, you sit down ready to write the best blog post ever. But as you progress, your enthusiasm fades away. You’re not sure what the problem is, but the piece is not coming together the way you thought it would.

You put your head down and keep writing, but you begin to realize that you’ve got a complete mess of a post on your hands.

OK, let’s relax, take a deep breath and a step back, and run through this quick checklist to see what happened…

Continue reading “5 Signs You Just Wrote a Meh Blog Post”