Do You Truly Care About Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them. Continue reading “Do You Truly Care About Your Readers?”

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ONLY This Matters

I’ve been blogging for over seven years. I’ve blogged for fun, for fame, for money. I’ve blogged about what I was deeply passionate about, and I’ve blogged about stuff I couldn’t care less.

I’ve blogged for my own blogs, and I’ve blogged for others.

And I realized there are a few universal things that make a blog post great:

But, while these factors are incredibly important, a blog post should add value to other people’s lives. We write blog posts to build awareness. We want our audience to engage with what we have to say, and for an online community to develop around that which we are terribly passionate about.

The only thing that matters when it comes to blogging is to make the reader happy

Continue reading “ONLY This Matters”

How to Know for Sure You’ve Just Written a Great Blog Post

You spend all night hunched over your keyboard, punching those damn keys. You write your heart out, even if your hands shake. You search for the perfect picture, rummage through your brain for that brilliant opening line, for the ending that will leave your readers in awe.

Finally, you hit the “Publish” button. It is done. And now you wait. And wait. And wait some more. Soon, a sort of restless resignation overwhelms you.

Twenty-four hours later, no one even commented on your post…

But what does this mean? Was your post bad? Was your opening line uninspiring? Boring? Bland?

Where did you go wrong?

If only there were some way to know for sure what happened… Continue reading “How to Know for Sure You’ve Just Written a Great Blog Post”

The Bittersweet Truth about Making Money Blogging

There are two kinds of bloggers: those who use blogging as a creative outlet, and those who’ve read that you can make money by blogging and want a piece of the cake.

When you decided to become a blogger, you probably started by trying to learn everything you could about becoming a blogger and undoubtedly came across this word: “monetize.”

And maybe after reading a few articles (or maybe some interviews with the bloggers who are earning tens of thousands of dollars a month) you thought that you could do this “monetize” thing as well.

After all, it’s about using some affiliate links and selling your first e-course or e-book to your avid fans. And no one buys anything from you. NO ONE.

It’s easy to lose heart and quit. It’s also easy to half-ass everything (from content creation to networking) because you’re not earning enough to become a full-time professional blogger.

And this is when most blogs find themselves in hell, which is the definitive defeat that echoes with every new blog post that is published.

So… can you make money blogging?

Continue reading “The Bittersweet Truth about Making Money Blogging”

The Best Way to Get More Blog Subscribers

This is the question I get asked the most.

Despite writing on this topic a couple of times, and basically dissecting every tip and tactic I know for converting site visitors into regular readers, people seem to think there’s some big secret.

No one wants to believe that there’s no magical secret. They’d rather fantasize about some forbidden technique that drives subscriber attraction. If I’d just share the magical words that make the difference, they’d immediately put those words to use.

OK, I give up. I’ll tell you the real secret. Continue reading “The Best Way to Get More Blog Subscribers”

Want More Readers? Three Simple Questions for Blogging Success in 2019

When it comes to blogging, one of the most common questions I get asked is, “Can you still stand out in this crowded blogging world and get readers?”

Short answer: yes.

Long answer: let me explain.

It really doesn’t matter what platform you’re talking about, it doesn’t matter how things have changed in the last couple of years.

However, you have to be willing to:

  • Commit MORE time, energy, and resources than others before you.
  • You have to take a more professional approach, as the side-effect of a lot of competition is people becoming ultra-competitive about being the best.
  • Be consistent for at least one year.

However, even if you do all the above, success is far from guaranteed.

See, gaining readers is not just about writing great content. It’s not about following a set of rules.

You see, great blogging is a lot closer to an art than it is a craft. People often compliment their favorite bloggers by saying that they’re “talented.”

Of course, talent is a matter of investing time, energy, and even money into developing the skills required to succeed. Simple, but not easy.

Also, one of the side-effects of this over-crowded blogging world is that nowadays there are so many tools at your disposal, so many guides and tutorials, so much raw data to analyse.

If you want to build an online following, the amount of resources you have at your fingertips is endless.

So, if you’re thinking about taking your blogging to a new level this year, here are a few simple questions to ask yourself. Continue reading “Want More Readers? Three Simple Questions for Blogging Success in 2019”

How to Connect With Your Readers

Did you know that 99% of all those who start a blog quit within the first few months? And, out of that 1%, most never get to reach more than a hundred folks?

And, yes, they all consistently create content that adds value, which means they’re good, really good.

So? What’s missing?

Well… the truth is that you also have to set up an audience that will follow and engage with your content regularly, people who engage with your content when you publish something new, and keep coming back for more.

In fact, these loyal/target audience will advertise your blog both online and offline.

The tricky part, of course, is building such an audience.

If you spend the next few minutes reading this blog post, you’ll discover 5 simple trick to connect with your readers and turn them into avid and loyal fans. Continue reading “How to Connect With Your Readers”

It’s not YOU, it’s THEM

It hurts when a post you worked and worked on doesn’t get any comments. It’s heartbreaking when no one shares your content, when you can’t help but feel like your words aren’t worth someone else’s time.

And you start to ask yourself, “How do I get more people to read my blog? How do you I earn a bit of income from my writing?”

Sometimes you ask yourself why, sometimes it’s how, depending on the despair and resentment you’re feeling.

Want to know the truth?

You’re asking the wrong questions. Continue reading “It’s not YOU, it’s THEM”

Being Famous on Social Media

I already know what you’re thinking.

But what about all the influencers advertising all sorts of products on Instagram? What about the impact? The sales of their own products?

It’s almost a rule of the universe that as long as you’re being true to yourself, fame, fortune, and the latest Apple products will all be yours.

But the truth is not that easy. Not everyone who has a vlog and an over-the-top personality gets to win big. Not every guy who workouts six times a week gets to sell his programs or have his own brand of supplements.

For every Jackson Pollock, there were thousands of folks who were doing the same thing, yet never earned quite enough to make a living.

If only I could get noticed. If only I could get someone to read my stuff.

Yes, and I hope you do get thousands and thousands of folks who eagerly await for each new post, but… Continue reading “Being Famous on Social Media”