Forget about Numbers for a Moment

“It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers that indicates how much anyone cares about what you have to say.

In this game, the one with the most real relationships wins.”Gary Vaynerchuck, The Thank You Economy

Numbers are funny. We, as adults, are kind of obsessed with them. A “ten million dollar home” is easy to imagine, easier than actually investing the time to describe how the house looks like.

And the blogging world is also plagued by this obsession with numbers. It’s all about traffic, stats, and followers. Views, unique visitors, hits, clicks, likes, and comments.

Lots and lots of numbers offering you the cold perspective of your success (or lack of it.)

Here’s the kind of truth that few will ever share with you: it’s not just about numbers.

I once read an article that blogging should feel like this awesome house party. Everyone wants to be invited. All those who stumble upon your blog can’t help but subscribe, feeling a bit jealous on you. Continue reading “Forget about Numbers for a Moment”

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50 Ways to Become a Better Blogger

Do you want to become a better blogger? Silly question, eh.

In that case, I’ve got some great news. The best way to become a better blogger is to blog. And to keep blogging.

If this blogging thing is difficult and frustrating, then you must force yourself to do it, and do it, and do it, until you get better at it.

As bloggers, we have to produce words daily – even when we don’t feel like it. Even replying to comments or e-mails is a good way to enhance one’s creativity.

Then there are a number of thing we can do to become better at this blogging thing. Quite a few of them… Continue reading “50 Ways to Become a Better Blogger”

This Long-Forgotten Technique Will Vastly Improve Your Blog

If you’ve been blogging for at least a few months, you’ve probably noticed by now that most of your success as a blogger comes from being able to sit down and punch those damn keys.

That is it.

Writing blog posts, editing them, selecting images, pitching guest posts, answering comments, and all the other tasks that require you to punch some keys on a keyboard or tap your fingers on a touchscreen.

And this thing does not change. In fact, the most successful bloggers just want it a bit more than just about everyone else, so they put a bit more time and effort into punching the damn keys.

But there’s another element to your success that you may have be neglecting with all that work and focus.

Every once in awhile, you might consider stepping out of the house and doing your best to find another human being.

I know this is a bizarre, arcane practice, but bear with me. Continue reading “This Long-Forgotten Technique Will Vastly Improve Your Blog”

5 Unconventional Ways to Promote Your Blog

If you are trying to reach more readers, chances are you’re already familiar with search engine optimization (SEO) and building a presence on different social media networks.

There is nothing wrong with those methods, and you should probably give them a try, but if you have already exhausted all the common methods of promoting your blog, then here are 5 unconventional methods that will get you more readers. Continue reading “5 Unconventional Ways to Promote Your Blog”

Content or Promotion?

What if you could only spend ten hours a week on your blog? How would you spend those? What would be more important to you? To create content? To promote it? To engage your readers in the comments section?

What makes the difference?

Is content still king?

I’m just going to let you know from the start: the absolute best thing you can do to improve your blog in terms of readers is to become a better writer.

Curious to know why?

Read on. Continue reading “Content or Promotion?”

The 3 Principles of Effective Blogging

Do you want to learn to blog in a way that goes beyond just conveying information and helps people to take action on what you’ve written?

Well, of course you do.

The truth, the brutal truth, the kind that most people won’t like to accept is that it’s all about these three principles.

That’s it.

Three things.

Master them, and you’ll be able to communicate your ideas clearly with your readers. Continue reading “The 3 Principles of Effective Blogging”

Are You a Hoarder (of Ideas)?

Imagine this, if you will.

An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.

Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.

It’s a natural human impulse to hold on to what we have. We figure we can handle whatever discomforts we might be facing now, and who knows how bad it could get down the line? So we hoard, saving up our riches for some mythical later time.

What does this have to do with writing?

Everyone who writes faces this at some point. We come up with a powerful idea, something we think will capture a lot of attention. This is the kind of content we know we need to grow our blog and our business.

So of course we can’t waste it on our measly 300 subscribers (or 100, or 12). We scribble our great idea on a Post-it so we remember to write it up when we hit some magic number of subscribers–500 or 1000 or 10,000.

The Post-it gets dusty. We never hit that magic number. Because we took our best content ideas and stuffed them into a mattress. We didn’t think our small audience was good enough for amazing content, so we never got a larger audience. Continue reading “Are You a Hoarder (of Ideas)?”

How to Make Friends with Other Bloggers

I know you’re asking yourself why on earth would you even want to make friends with other bloggers.

Here’s the thing. Imagine you wrote the best blog in the history of the world wide web. Something you’re so proud of that you feel everyone on this planet should read it. Those who can’t read should have this post read to them.

But… how? How do you properly promote your blog?

This is a tricky question indeed, because most of what people choose to do (fueled by either passion or desperation) never yields the results they were hoping for.

So… how do you get everyone to read your blog post?

Read on to find out.

Continue reading “How to Make Friends with Other Bloggers”