“It’s not the number of followers you have or “likes” you get, it’s the strength of your bond with your followers that indicates how much anyone cares about what you have to say.
In this game, the one with the most real relationships wins.” – Gary Vaynerchuck, The Thank You Economy
Numbers are funny. We, as adults, are kind of obsessed with them. A “ten million dollar home” is easy to imagine, easier than actually investing the time to describe how the house looks like.
And the blogging world is also plagued by this obsession with numbers. It’s all about traffic, stats, and followers. Views, unique visitors, hits, clicks, likes, and comments.
Lots and lots of numbers offering you the cold perspective of your success (or lack of it.)
Here’s the kind of truth that few will ever share with you: it’s not just about numbers.
I once read an article that blogging should feel like this awesome house party. Everyone wants to be invited. All those who stumble upon your blog can’t help but subscribe, feeling a bit jealous on you. Continue reading “Forget about Numbers for a Moment”