Imagine this, if you will.
An old woman, near the end of her life. Shivering in a fleabag apartment without heat in the winter. Walking four miles each way to the food bank, to carry home unmarked cans of mystery meat. Not even a cat to keep her company, because cat food is expensive.
Then one day she dies, and the neighbors find $2.7 million wadded up in her mattress.
It’s a natural human impulse to hold on to what we have. We figure we can handle whatever discomforts we might be facing now, and who knows how bad it could get down the line? So we hoard, saving up our riches for some mythical later time.
What does this have to do with writing?
Everyone who writes faces this at some point. We come up with a powerful idea, something we think will capture a lot of attention. This is the kind of content we know we need to grow our blog and our business.
So of course we can’t waste it on our measly 300 subscribers (or 100, or 12). We scribble our great idea on a Post-it so we remember to write it up when we hit some magic number of subscribers–500 or 1000 or 10,000.
The Post-it gets dusty. We never hit that magic number. Because we took our best content ideas and stuffed them into a mattress. We didn’t think our small audience was good enough for amazing content, so we never got a larger audience. Continue reading “Are You a Hoarder (of Ideas)?”