How Often Should You Blog?

For those of you who don’t have the time to read through this blog post: blogging is a conversation. You blog as often as it takes for it to still be a conversation.

Okay, now let me explain. Continue reading “How Often Should You Blog?”

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Do You Know What Your Readers Want?

Is this you?

After hours and hours of working on interesting topics for your blog, you get little to no results. It’s as if you’re releasing said posts into the cold and dark vacuum of outer space.

And then, sick and tired of working your heart out at creating the best post ever written, you throw out some random idea that popped into your head – and the comments go wild.

Let’s face it: You’re no mind reader.

But if you’re wondering what topics your readers are longing for you to write about, then let me tell you there is a way.

And it’s so obvious, you’ll wonder why you didn’t think of it sooner. Continue reading “Do You Know What Your Readers Want?”

Top 10 Persuasive Writing Techniques

Admit it. You write because you want to convince your readers to do something or agree with your point of view. Or maybe you want them to be inspired by your words, to apply your teachings and principles, to act on your ideas.

Don’t want to admit it? Okay. This is not an interrogation. I’ll move on then.

Persuasion is the ability to present a certain situation as being beneficial to both parties. You make someone an offer they can’t refuse. Not in a Godfather sense of the way though.

Yes, you need to work at making the other understand that a good deal is being offered.

Weird, right?

And, yes, there are techniques that can help you create a more compelling case.

Here are the ten best persuasive writing techniques.

Prepare for… WORLD DOMINATION! Continue reading “Top 10 Persuasive Writing Techniques”

The Importance of Social Media

The right message at the right time can start a movement that changes the world, in both big and small ways. And social media has the ability to spread that message and organize that movement in ways never before possible.

Of all the psychological triggers that lead to persuasive messages that spread, one stands above the rest when it comes to social media. In fact, this one element of influence drives the entire concept of social media.

What is it?

Well… Continue reading “The Importance of Social Media”

Nobody Gives a Damn How Many Followers You’ve Got

Apparently it’s easy to get zillions of subscribers to your blog – Just follow a few simple steps, work hard, and write good stuff.

I know this, because there are a ton of pro-blogging sites which are eager to dispense the wisdom of their own success whilst making you feel inferior for having less than 20,000 subscribers.

Unfortunately for many of us, the promise of multiple thousands of subscribers is unrealistic no matter how hard we try – sometimes because we work in less popular niches, sometimes because we just don’t have the available time, and sometimes because we just don’t have that magic mix of talent and luck.

Ultimately this leads to frequent disappointment among bloggers.

But the bitter truth is that blogging is not a hobby or a profession for those without perseverance. Continue reading “Nobody Gives a Damn How Many Followers You’ve Got”

Blogging Mindset: Persistence

“My great concern is not whether you have failed, but whether you are content with your failure.” Abraham Lincoln

Odds are that every new endeavor you are thinking of trying, all the shoulds, all the things you wish you could do, all of those are clouded in fear. You do not know what’s going to happen, whether or not you’re going to be successful, or how long will it take.

Maybe you’re trying to justify that fear by researching the best strategy. Maybe you’re telling yourself it’s not worth it, you’re not good enough, or that there’s too much competition. Continue reading “Blogging Mindset: Persistence”

The 3 Step Guide to Amazing Blogging

What do you do in a world inhabited by well over 200 million blogs? Why’s anyone going to read yours?

Every niche, every topic, every angle has been covered. The competition for attention and traffic is fierce. But there’s still room for your blog . . . if it’s amazing.

A blog is trivially simple to start, but not so easy to keep rolling. There are so many factors — traffic, social media strategy, design, monetization. If you try to absorb everything at once, you’ll be too overwhelmed to keep going.

It’s important to learn and grow, but you also want clarity more than anything else. You need a plan.

If you make sure you don’t stray too far from these three points, your best path will get a lot easier to find. Continue reading “The 3 Step Guide to Amazing Blogging”

Information Overload: Avoid It Like The Plague

We live in the information age. And it’s being dumped on us by the truckload. Three pounds of stuff in the mailbox a day. Hundreds of TV channels, streaming services, etc. to binge on. 623 e-mail messages selling male enhancement pills.

And that’s only a fraction of the information that bombards us. There are billboards along the highway, news broadcasts on the radio, newspapers, bills, books, seminars, random conversations at lunch time, business meetings, it never ends.

This information overload is felt even when you walk into the supermarket cereal aisle and have to choose from about 200 boxes screaming with bright colors and promises of low fat and high fiber, when all you want is lots of sugar and a cool little plastic prize or something like that.

Kinda of makes you dizzy, right? Continue reading “Information Overload: Avoid It Like The Plague”

Do Your Readers Trust You?

Those who blog for fun and those who blog in order to earn a living out of it seem to be on two ends of a spectrum. On the one side: logic, strategy and profits. On the other: empathy, passion and heart. Never the twain shall meet, right?

There’s one point where they do come together, though. Whatever moves you to build an audience for your content, you need to inspire one key response.

More than admiration, money, or attention, you need to earn your audience’s trust. Continue reading “Do Your Readers Trust You?”

The “Write What You Want” Paradox

Write what you want.

The advice that all successful writers/bloggers so generously offer.

The most important rule of content writing.

Write what you want. What sets your soul on fire. Write your heart out. When you want, how you want. Ignore the critic within, the haters, the naysayers.

Write with passion.

Punch the damn keys.

The rules are more like guidelines. Write what makes you happy. Write as if these were the last words you’d ever write.

To tell you a little secret: if you were to go on my blog, you’d stumble upon about 1000 or so blog posts that ignore most of the rules I teach here. Bad headlines, a quote for an intro, and just me writing with passion about life, death, and everything else in between.

And the newbie goes on and writes with passion and conviction until they stumble upon a new rule:

Write what your reader wants to read

Now, the newbie wants to be read.

Who doesn’t? But how do you balance these two rules, how to write what the reader wants to read without feeling like selling your soul? Continue reading “The “Write What You Want” Paradox”