The Importance of Social Media

The right message at the right time can start a movement that changes the world, in both big and small ways. And social media has the ability to spread that message and organize that movement in ways never before possible.

Of all the psychological triggers that lead to persuasive messages that spread, one stands above the rest when it comes to social media. In fact, this one element of influence drives the entire concept of social media.

What is it?

Well… Continue reading “The Importance of Social Media”

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The Secret to Building a Popular Blog

Does this sound familiar?

You’ve chosen a topic that you know for sure your readers are dying to know more about. You can write about the topic with authority. You’ve even chosen an interesting angle. In short, you’ve got a killer post that should bring your blog thousands of new readers.

You’re also smart enough to realize that you need to tell other people about it. So, you send an email to all of the top bloggers in your niche, pointing them to the post. Then you sit back and wait for the links to come rolling in.

But nothing happens.

You don’t get any links. You don’t even get a reply from any of the bloggers you emailed. You check your stats, and none of them even clicked the link that you sent them.

No, you got ignored. And worse, you now realize that no one is paying attention to you. You wonder, could you really be that much of a nobody, that no one would even read your email?

Yep. You could. Continue reading “The Secret to Building a Popular Blog”

Want More Comments on Your Posts? Do This!

We all tend to focus on catchy headlines and gripping titles. That split-second interest grabber is important.

But how you end your post depends on what you’re trying to achieve and what do you want the reader to do – the so-called call to action. When it comes to prompting reader interaction, how you wrap up your blog posts or articles may make all the difference between a few comments and an explosion of discussion.

Think about it: What urges a reader to write his comments? What gets him to talk about your post? What happens when the show’s over? Continue reading “Want More Comments on Your Posts? Do This!”

How to Win Friends and Influence People (As a Blogger)

First published more than 70 years ago, Dale Carnegie’s guide on people skills entitled “How to Win Friends and Influence People” contains wisdom that is mostly true to this very day, because human nature, for better or worse, does not change much over time.

And even in this brave new world of the Internet and social media, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully engage readers via our blogs (influence people).

Here are eight of these truths … Continue reading “How to Win Friends and Influence People (As a Blogger)”

Do You Truly Care about Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them. Continue reading “Do You Truly Care about Your Readers?”

Nobody Gives a Damn How Many Followers You’ve Got

Apparently it’s easy to get zillions of subscribers to your blog – Just follow a few simple steps, work hard, and write good stuff.

I know this, because there are a ton of pro-blogging sites which are eager to dispense the wisdom of their own success whilst making you feel inferior for having less than 20,000 subscribers.

Unfortunately for many of us, the promise of multiple thousands of subscribers is unrealistic no matter how hard we try – sometimes because we work in less popular niches, sometimes because we just don’t have the available time, and sometimes because we just don’t have that magic mix of talent and luck.

Ultimately this leads to frequent disappointment among bloggers.

But the bitter truth is that blogging is not a hobby or a profession for those without perseverance. Continue reading “Nobody Gives a Damn How Many Followers You’ve Got”

The Best Way to Get More Blog Subscribers

This is the question I get asked the most.

Despite writing on this subject a couple of times, and basically dissecting every tip and tactic I know for converting site visitors into regular readers, people seem to think there’s some big secret.

No one wants to believe that there’s no magical secret. They’d rather fantasize about some forbidden technique that drives subscriber attraction. If I’d just share the magical words that make the difference, they’d immediately put those words to use.

OK, I give up. I’ll tell you the real secret. Continue reading “The Best Way to Get More Blog Subscribers”

Four Easy Ways to Get More Blog Subscribers

What’s the quickest, simplest way to get more subscribers to your blog?

Think about it.

The absolute easiest way.

Well, to ask them to subscribe, of course.

It’s so obvious it almost makes no sense, right?

And yet there are a lot of bloggers who not only fail to ask people to subscribe to their blog, but they make it difficult to subscribe.

So, believe it or not, you can gain an advantage over your competition by simply making it easier to subscribe.

Here are four small changes that will boost your conversion rate right away: Continue reading “Four Easy Ways to Get More Blog Subscribers”

Reciprocity

Imagine you’d just decide to send out a lot of Christmas cards early in the month of December — to complete strangers.

What would happen?

Nothing? Maybe a few confused phone calls or letters?

Most likely you’d receive a great deal of Christmas cards in return, from people who don’t even know you.

A university professor actually performed this exact experiment back in 1976, and although he expected to get some responses, he was actually amazed by the number of return cards he received. Continue reading “Reciprocity”