The Five Essential Qualities of Great Blog Posts

Almost every “blogging blog” out there and about 97% of all blogging guides ever written state that one should always choose quality over quantity; one should write great content.

How does one do that though? What does it mean to write a great blog post? Hmm?

Well, there are a few qualities of great blog posts that set them apart from meh blog posts. Continue reading “The Five Essential Qualities of Great Blog Posts”

The Art of Blogging for An Audience

What I love most about blogging is how confusing the process seems to be. Beyond having to consistently produce quality content, you also have to network with other bloggers, take care of various social media accounts, guest blog, interview, connect with your readers, and feed your brain with as much information as possible.

And this got me thinking…

What exactly matters most when it comes to building an audience? Should you prioritize content creation over networking, or is it the other way around? Should you try to balance them both, feeling like you’re walking on tightrope on a daily basis?

Well, the truth is that this is an impossible question to answer. Sorry.

What I do know is that how you treat your readers matters an awful lot. So much so that the way you answer to the following questions can make even the most brilliant content you share not receive even a single like:

  • Do you reply to your readers?
  • How do you reply to your readers?
  • Do you talk down to your readers?
  • If I emailed you right now, would you respond?

Before we get too far into the topic, let me be clear: I don’t always reply to comments or e-mails. Some days I can’t respond, some messages are not worthy of a response, some messages don’t make much sense.

So I’m not perfect. Far from it.

But I’ve got to tell you that even though I always give 100% when it comes to creating content, if I don’t interact with my readers for any period of time, my views and comments tend to drop significantly.

Continue reading “The Art of Blogging for An Audience”

How to Be a Boss at Blogging When You Have 0 Followers

Sometimes I like to pretend I’m a photographer. Mostly with other people’s cameras. And the results are oftentimes… not as bad as you’d expect.

I do not research the subject, I do not take classes, I do not read about photography, I do not actively aim to become better.

Yet, somehow, I am becoming better with each photograph I take.

And I wondered why.

Wouldn’t you?

Here’s an odd fact about me: I am an artist. I have been writing for fourteen years now. I love art. I love artists. And beautiful art has made me cry far more often than real life ever did.

This belief of mine works for me in all artistic fields. I don’t feel much pressure, just the desire to have fun, to enjoy myself, to take part in the ritual of creation.

I see beauty and I want to capture it, recreate it, change it, share it with the world.

It’s not the knowledge, you see, but rather the skill. And I believe that it’s not what we acquire but who we become that influences our results.

It’s all about mindset.

“It is your attitude, more than your aptitude, that will determine your altitude.” – Zig Ziglar

Yeah, knowing the techniques and being a great storyteller matters, but it all comes down to self-confidence.

If you honestly believe that you’re a great blogger, you’re going to write a killer blog post on a napkin, or if you think of yourself as a great photographer, you’ll make do with a three year old smartphone. The same way folks who are into fitness find a way to exercise, even if they’re stranded on a tropical island with only two coconuts and a volleyball.

I am pretty sure you’re thinking something along the lines of, “It’s easy for you to say this, but I do not have any followers.”

Let me ask you a question: how do you define success as a blogger? Who told you that you have to have a certain number of followers or that you have to earn a living out of it in order to call yourself successful?

What if there was a new consensus regarding success as a blogger: you must punch the damn keys and do your very best to produce great work, even if you have 0 followers. Especially if you have 0.

If you have 50, you’re already a blogging god.

Gary Vee talks a lot about Macro and Micro levels. He’s stated that he did a lot of interviews that got 50-60 views long before being on CNN and becoming a big social media star.

And I believe this is the kind of attitude most bloggers simply lack.

In other words, some people get excited to write their best content even when no one is reading them, while others are secretly waiting for some day when they’ll be Internet famous to write their best ideas into existence.

That’s about it.

There was this post on Tumblr about a woman who had lost a lot of weight. She then noticed her husband was more affectionate towards her, and this made her sad, because she thought it was all about her looks. Then she noticed how people acted differently around her: joked more, were kinder…

It took her a while to figure things out: it was her who had changed. From the moment she first looked herself in the mirror to when she went to sleep, she felt different. She was happier, more alive, more confident. Smiled more. Wore different clothes. Her attitude towards herself was different, and thus the attitude of others.

People were simply reacting to the way she perceived herself.

If you believe nothing else of my posts, if you take just one thing, let it be this:

Mindset is everything.

If you have the right mindset, if you are self-confident, self-reliant, fueled from within, clear in your intentions and purpose, free from outcome, social pressure, or setbacks, then you will turn those 20-30 followers into thousands, even more, in no time.

That’s why the advice is to write for yourself. Write the kind of content that you’d love to read, because you must enjoy yourself while doing it, and not because someone else likes to read it (or needs to or would pay good money to).

Do you know why we make jokes? Say or do stuff we find funny?

Most people would assume it’s because you want to make others laugh. It’s not. You make jokes because you find them funny, because saying that one-liner out loud makes you feel good. It elevates your own mood, and that’s the only goal.

The same goes for blogging. Develop the kind of mindset that enjoys the art of blogging:

  • Looking for inspiration anywhere you can find it
  • Siting at the desk to write.
  • Having a schedule
  • Interacting with fellow bloggers
  • Reading other blogs

The numbers game is going to mess with your head

When I first started blogging in April 2012, I was unstoppable. I’d blog every single day, even though I got 2-3 likes per post, some twenty odd views a day.

It didn’t matter.

I knew success was just a matter of time. Luck, also, but I knew that the harder I worked, the luckier I’d get.

But the thing is that the more followers I got, the more I lost track of the importance of just one reader.

My words became diluted somehow. I lost a great deal of clarity.

What do a hundred thousand people want to read? What do they care about? They come from some 200 countries, they speak vastly different languages, have different customs…

Blogging is all about two people: me and you.

That’s it. I write what I want, because I enjoy writing, because this is my passion, and because I want to do this until they throw dirt on top of me, and you, the one reader, the person who is reading these blog posts, who comments, who takes the time to like the content, or share it, or print it out…

If you can get excited about the act of writing a blog post, and then get even more excited with every single like, comment, or follow, then you’ll be successful as a blogger.

If not, there’s no knowledge, technique, trick or tip that will help you become successful.


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  1. an exclusive blog post
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You will receive exclusive content delivered to you every Friday (4 blog posts per month). Tutorials, tips and tricks, and strategies that are going to help you take your blog to the next level.

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Republishing Your Content on Medium

When it comes to sharing your content (and reaching more people) one of the best strategies you can employ is by republishing your content on other platforms.

These platforms already have people interested in what you have to say, and you can bring that traffic back to your blog – growing your online influence in the process.

Consider Medium, one of the most popular content platforms around, with over 90 million unique monthly readers.

Once you’ve signed up for an account, Medium’s algorithms hand-pick and deliver content via email based on your interests and behavior. The email contains posts selected by Medium staff, posts from publications that you follow, and posts most recommended by the people you follow.

So how can you get started?

Continue reading “Republishing Your Content on Medium”

Take These Four Simple Steps. It's All You Need to Do to Build an Audience

Blogging is defined as the act of writing for an audience. As much as we’d like to deny it, no audience, no blog.

But how do you build one?

How do you find readers? How do they find you?

Most bloggers I interact with struggle with this. And it’s heartbreaking, because one tends to lose the motivation to blog when no one’s reading.

No motivation quickly becomes no inspiration.

And once you’ve become creatively bankrupt, the sensible thing to do is to quit.

I don’t want you to quit. That’s why I’ll share with you four simple steps to build an audience for your blog.

Continue reading “Take These Four Simple Steps. It's All You Need to Do to Build an Audience”

Sorry! Hacks and Shortcuts Don't Work Anymore.

When I launched my first blog, in April 2012, if you wanted to rank high on Google, all you had to do was create a ton of backlinks. If you wanted more followers on Instagram, you followed-unfollowed lots of people. If you wanted more Twitter followers, all you had to do was to set up a bot to follow thousands of users a day, while liking and even retweeting all the tweets in a specific hashtag.

Basically, there was a time when growing on the web was employing all kinds of hacks and shortcuts.

But try these techniques today and you will realize they they don’t work anymore.

And you may think that’s unfair. You see all your competitors, with all their followers, ranking on the first page of Google. It’s unfair because you the same hacks they used don’t work anymore.

It’s a brave new world out there, and even though there are some who still cling to the old ways, the truth is that hacks and shortcuts don’t work anymore. You’ve got to do something different.

Continue reading “Sorry! Hacks and Shortcuts Don't Work Anymore.”

How to Win Friends and Influence People (As a Blogger)

First published more than 70 years ago, Dale Carnegie’s guide on people skills entitled “How to Win Friends and Influence People” contains wisdom that is mostly true to this very day, because human nature, for better or worse, does not change much over time.

And even in this brave new world of the Internet and social media, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully engage readers via our blogs (influence people).

Here are eight of these truths …

Continue reading “How to Win Friends and Influence People (As a Blogger)”

What Do You Have to Do to Get More Comments on Your Blog Posts?

It’s kind of frustrating, isn’t it? Having to scroll for a minute and a half through hundreds of comments on some posts just so you can say what you thought about it.

It’s even more frustrating when your own posts aren’t getting many comments. Sometimes it’s a comment or two. Sometimes none. Occasionally, it seems Lady Luck smiles upon you and you get a few of your readers to say something.

But never dozens or hundreds of comments like some of the other blogs out there.

Maybe it’s all about luck, maybe there’s some trick, some tactic, and you can’t help but wonder…

Am I doing something wrong?

What can I do to get more comments?

Continue reading “What Do You Have to Do to Get More Comments on Your Blog Posts?”

Quality vs. Quantity: What Matters Most?

Quality or quantity? Which one is better?

A debate as old as blogging itself. Heck, as old as content creation itself.

We admire the “prolific” individual, yet we also stress the idea that quality is of the essence.

But the tricky thing is that it takes a long time to create quality content.

When you’re just starting out and don’t know the importance of headlines, let alone writing a brilliant one? Or an enticing intro to your blog post? Or proper formatting?

Continue reading “Quality vs. Quantity: What Matters Most?”