Do You Want to Grow Your Blog and Make Money? Give Something for Free

Some might say that we live in a world of free entertainment and information. Ads are supposed to finance everyone’s needs. Somehow.

To make matters worse, there isn’t a single day that goes by without a e-book, video, or podcast being released for free. Products that offer the kind of content that a lot of people would pay quite a lot for.

You’d think that income from blogging would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?

Continue reading “Do You Want to Grow Your Blog and Make Money? Give Something for Free”

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Your Blog Needs a Tagline

Do you struggle to get people to read your blog? Do they rarely turn into loyal subscribers?

The truth is, even if your content is brilliant, you could still be alienating potential followers by neglecting one or two other aspects of blogging. If a key element on your blog is either inadequate — or nonexistent —  people could choose not to follow your blog.

As of lately, I’ve been reviewing blogs, helping my clients take their blogging to a new level, and I’ve noticed one element missing most of the times:

The tagline.
Continue reading “Your Blog Needs a Tagline”

Do You Truly Care about Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them. Continue reading “Do You Truly Care about Your Readers?”

The Best Way to Get More Blog Subscribers

This is the question I get asked the most.

Despite writing on this subject a couple of times, and basically dissecting every tip and tactic I know for converting site visitors into regular readers, people seem to think there’s some big secret.

No one wants to believe that there’s no magical secret. They’d rather fantasize about some forbidden technique that drives subscriber attraction. If I’d just share the magical words that make the difference, they’d immediately put those words to use.

OK, I give up. I’ll tell you the real secret. Continue reading “The Best Way to Get More Blog Subscribers”

How to Win Friends and Influence People (As a Blogger)

First published more than 70 years ago, Dale Carnegie’s guide on people skills entitled “How to Win Friends and Influence People” contains wisdom that is mostly true to this very day, because human nature, for better or worse, does not change much over time.

And even in this brave new world of the Internet and social media, we can still look to age-old truths in deciphering a code to grow an audience (win friends) and successfully engage readers via our blogs (influence people).

Here are eight of these truths … Continue reading “How to Win Friends and Influence People (As a Blogger)”

Persuasive Blogging

Let’s admit it: Blogging is one of the best ways to grow a business, promote a certain cause, or spread new ideas, because you offer people crucial insights, and thus you gain their attention and trust.

Blogging is less about converting random people into customers, but more about making friends. Establishing the kind of connections that might, just might, last forever.

While there are as many ways to approach blogging as there are blogs, some things are more effective when it comes to gaining influence.

Here are five essential laws of persuasive blogging to keep in mind: Continue reading “Persuasive Blogging”

Try This Crazy Trick to Become a Better Blogger

It’s 2018, and we spend more time than ever on our smartphones, computers, and basically any kind of gadget that connects us to the web.

We’re always posting, reading, commenting, sending Tweets, taking pictures and videos, checking e-mails, messages, and notifications on half a dozen social networks.

We go on Tumblr for a few minutes before bed and stop only when the sun’s up. We find something interesting or funny, and we want to share it with the world.

This is how stuff goes viral. This is how certain YouTube channels reach millions of subscribers.

This is how we keep in touch with friends and family, with folks from around the world we’ve never even met in person. Verbal and non-verbal communication has been forgotten and replaced by…

Actually, it’s not like that. At all.


The Trick is to Keep Human

Think about the bloggers that you like most. Ever wondered why? What makes them so special?

Do you like them because they constantly share with you information that is weird or funny or useful? Or do you like them because you enjoy how they write? Because you like the style of the author, their particular sense of humor, the way they turn a phrase?

A blogger becomes popular because they have a unique style and way of thinking. Here’s the plot twist: they were like that before they ever started blogging.

We like to think that this age of technology allows people to be anti-social, asocial, socially anxious, and still get along with others. Still connect with others.

If by others you mean some 7 people who are probably weirder than you, then yeah…

If you want to become a better blogger, you need to have a style and a voice of your own — and you can’t find that on Tumblr or Instagram.

Throwback to When I Used to Have No Social Skills at All

When highschool started for me some 14 years ago, I was pretty much socially inept. Big time. It’d be hard to even breathe or swallow whenever I met people. Couldn’t look them in the eye, couldn’t control my heartbeats. It was crazy.

I had no idea how to become friends with someone.

Like, I had no idea.

I used to spend an awful lot of time on forums, I was working for a gaming magazine at the time, reading a book a week, writing short stories… yet I had no idea how to talk to people.

So, I just did what I thought was a good idea. I’d tell jokes. That was what I was kind of good at. I always liked a good joke, and I could always remember one after reading it once.

How did that go for me?

Four years later I was the rockstar at my high-school. One of the most popular kids there.

I had developed a style, so to speak. I knew who I was, what I wanted to say, and how I wanted to say it. I also had the guts to do that.

Blogging is Simple…

We just tend to make it seem like this incredibly complicated and terrifying process.

It’s not.

Blogging is all about knowing who you are.

But there’s a catch. It’s really that simple, but it’s not easy. In life, people will always tell you who to be, and how to behave. And there’s an awful lot of poison being passed around as honey.

Like being told to “be nice.” It’s not the same as being kind, or good, or brave, or anything actually. It’s just pretending to be something you’re not, and you’re encouraged to do that for something called social harmony, which is one of the building blocks of what we call civilization.

Want to know the big paradox?

If you behave in the way that others tell you to behave, and you follow all the rules, and you act nice, and polite, and never disrupt the status quo, and you never raise your voice, and you never talk without being talked to, and you….

You’re not going to be much, really.

If you do the exact opposite, guess what?

Other people will pay your price. Will love you. Will laugh at your jokes. Will admire your swagger, your style, will listen to you.

Personality is what develops when you decide to break the rules, when you decide to be who you want to be, no matter who approves or not.

The stuff you should blog about is the kind of things that set your soul on fire.

What interests you?

What would you like to be if you could be anything at all?

What would you do if you could not fail?

Close your eyes and imagine the best version of yourself. Stand up, eyes still closed, and imagine that you are wearing a cape on your shoulders. An actual cape. Like all other superheros. Imagine walking around with that cape, imagine people’s reactions, imagine your smile, imagine how you’d hold your head high, how you’d talk to others, how you’d act… how you’d treat others.

How would you act if you were the hero of your own story? The main character in the novel of your life?

That’s how you can be a better blogger.

Walk away from that smartphone/computer (after you comment on this post, of course). Go out. Have some fun. Make some friends. Sit on a bench and just watch life happening to other people.  Do something you’ve always wanted to do, but fear kept you from doing it.

Then write a blog post like only you can.

How to Easily Get More Comments on Your Blog Posts

It’s kind of frustrating, isn’t it? Having to scroll for a minute and a half through hundreds of comments on some posts just so you can say what you thought about it.

It’s even more frustrating when your own posts aren’t getting many comments. Sometimes it’s a comment or two. Sometimes none. Occasionally, it seems Lady Luck smiles upon you and you get a few of your readers to say something.

But never dozens or hundreds of comments like some of the other blogs out there.

Maybe it’s all about luck, maybe there’s some trick, some tactic, and you can’t help but wonder…

Am I doing something wrong?

What can I do to get more comments?

Well, first of all it’s not magic. Or trickery. Secondly, let’s see if we can do something about it. Continue reading “How to Easily Get More Comments on Your Blog Posts”

Four Easy Ways to Get More Blog Subscribers

What’s the quickest, simplest way to get more subscribers to your blog?

Think about it.

The absolute easiest way.

Well, to ask them to subscribe, of course.

It’s so obvious it almost makes no sense, right?

And yet there are a lot of bloggers who not only fail to ask people to subscribe to their blog, but they make it difficult to subscribe.

So, believe it or not, you can gain an advantage over your competition by simply making it easier to subscribe.

Here are four small changes that will boost your conversion rate right away: Continue reading “Four Easy Ways to Get More Blog Subscribers”