Nobody Gives a Damn How Many Followers You’ve Got

Apparently it’s easy to get zillions of subscribers to your blog – Just follow a few simple steps, work hard, and write good stuff.

I know this, because there are a ton of pro-blogging sites which are eager to dispense the wisdom of their own success whilst making you feel inferior for having less than 20,000 subscribers.

Unfortunately for many of us, the promise of multiple thousands of subscribers is unrealistic no matter how hard we try – sometimes because we work in less popular niches, sometimes because we just don’t have the available time, and sometimes because we just don’t have that magic mix of talent and luck.

Ultimately this leads to frequent disappointment among bloggers.

But the bitter truth is that blogging is not a hobby or a profession for those without perseverance. Continue reading “Nobody Gives a Damn How Many Followers You’ve Got”

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Try This Crazy Trick to Become a Better Blogger

It’s 2019, and we spend more time than ever on our smartphones, computers, and basically any kind of gadget that connects us to the web.

We’re always posting, reading, commenting, sending Tweets, taking pictures and videos, checking e-mails, messages, and notifications on half a dozen social networks.

We go on Tumblr for a few minutes before bed and stop only when the sun’s up. We find something interesting or funny, and we want to share it with the world.

This is how stuff goes viral. This is how certain YouTube channels reach millions of subscribers.

This is how we keep in touch with friends and family, with folks from around the world we’ve never even met in person. Verbal and non-verbal communication has been forgotten and replaced by…

Actually, it’s not like that. At all.


The Trick is to Keep Human

Think about the bloggers that you like most. Ever wondered why? What makes them so special?

Do you like them because they constantly share with you information that is weird or funny or useful? Or do you like them because you enjoy how they write? Because you like the style of the author, their particular sense of humor, the way they turn a phrase?

A blogger becomes popular because they have a unique style and way of thinking. Here’s the plot twist: they were like that before they ever started blogging.

We like to think that this age of technology allows people to be anti-social, asocial, socially anxious, and still get along with others. Still connect with others.

If by others you mean some 7 people who are probably weirder than you, then yeah…

If you want to become a better blogger, you need to have a style and a voice of your own — and you can’t find that on Tumblr or Instagram.

Throwback to When I Used to Have No Social Skills at All

When high-school started for me some 14 years ago, I was pretty much socially inept. Big time. It’d be hard to even breathe or swallow whenever I met people. Couldn’t look them in the eye, couldn’t control my heartbeats. It was crazy.

I had no idea how to become friends with someone.

Like, I had no idea.

I used to spend an awful lot of time on forums, I was working for a gaming magazine at the time, reading a book a week, writing short stories… yet I had no idea how to talk to people.

So, I just did what I thought was a good idea. I’d tell jokes. That was what I was kind of good at. I always liked a good joke, and I could always remember one after reading it once.

How did that go for me?

Four years later I was the rockstar at my high-school. One of the most popular kids there.

I had developed a style, so to speak. I knew who I was, what I wanted to say, and how I wanted to say it. I also had the guts to do that.

Blogging is Simple…

We just tend to make it seem like this incredibly complicated and terrifying process.

It’s not.

Blogging is all about knowing who you are.

But there’s a catch. It’s really that simple, but it’s not easy. In life, people will always tell you who to be, and how to behave. And there’s an awful lot of poison being passed around as honey.

Like being told to “be nice.” It’s not the same as being kind, or good, or brave, or anything actually. It’s just pretending to be something you’re not, and you’re encouraged to do that for something called social harmony, which is one of the building blocks of what we call civilization.

Want to know the big paradox?

If you behave in the way that others tell you to behave, and you follow all the rules, and you act nice, and polite, and never disrupt the status quo, and you never raise your voice, and you never talk without being talked to, and you….

You’re not going to be much, really.

If you do the exact opposite, guess what?

Other people will pay your price. Will love you. Will laugh at your jokes. Will admire your swagger, your style, will listen to you.

Personality is what develops when you decide to break the rules, when you decide to be who you want to be, no matter who approves or not.

The stuff you should blog about is the kind of things that set your soul on fire.

What interests you?

What would you like to be if you could be anything at all?

What would you do if you could not fail?

Close your eyes and imagine the best version of yourself. Stand up, eyes still closed, and imagine that you are wearing a cape on your shoulders. An actual cape. Like all other superheroes. Imagine walking around with that cape, imagine people’s reactions, imagine your smile, imagine how you’d hold your head high, how you’d talk to others, how you’d act… how you’d treat others.

How would you act if you were the hero of your own story? The main character in the novel of your life?

That’s how you can be a better blogger.

Walk away from that smartphone/computer (after you comment on this post, of course). Go out. Have some fun. Make some friends. Sit on a bench and just watch life happening to other people.  Do something you’ve always wanted to do, but fear kept you from doing it.

Then write a blog post like only you can.

What the F$#K? Should You Swear or Not in Your Blog Posts?

Odds are you guessed this terribly, terribly wrong.

And if you guessed “Luck be in the air tonight” maybe this blog post won’t help you much anyways…

Blogging using some cuss words has become quite trendy among some incredibly popular bloggers and social media users, but I’m wondering if it’s really worth it? Or beneficial?

Today’s post is all about the good and the bad of swearing in your blog posts. Continue reading “What the F$#K? Should You Swear or Not in Your Blog Posts?”

Do You Truly Care About Your Readers?

Or is it really all about you?

If there’s one thing that I keep saying over and over again, it’s that the key to effective blogging is a relentless focus on the needs of the people you are trying to reach.

But the truth is that there are two prime examples of ways in which many are not getting it. The funny thing about these two things is that they are both aspects of what makes the Internet truly unique as a marketing platform, and yet we often fail to take advantage of them.

Take a look to see if you’re guilty of either of them. Continue reading “Do You Truly Care About Your Readers?”

ONLY This Matters

I’ve been blogging for over seven years. I’ve blogged for fun, for fame, for money. I’ve blogged about what I was deeply passionate about, and I’ve blogged about stuff I couldn’t care less.

I’ve blogged for my own blogs, and I’ve blogged for others.

And I realized there are a few universal things that make a blog post great:

But, while these factors are incredibly important, a blog post should add value to other people’s lives. We write blog posts to build awareness. We want our audience to engage with what we have to say, and for an online community to develop around that which we are terribly passionate about.

The only thing that matters when it comes to blogging is to make the reader happy

Continue reading “ONLY This Matters”

How to Know for Sure You’ve Just Written a Great Blog Post

You spend all night hunched over your keyboard, punching those damn keys. You write your heart out, even if your hands shake. You search for the perfect picture, rummage through your brain for that brilliant opening line, for the ending that will leave your readers in awe.

Finally, you hit the “Publish” button. It is done. And now you wait. And wait. And wait some more. Soon, a sort of restless resignation overwhelms you.

Twenty-four hours later, no one even commented on your post…

But what does this mean? Was your post bad? Was your opening line uninspiring? Boring? Bland?

Where did you go wrong?

If only there were some way to know for sure what happened… Continue reading “How to Know for Sure You’ve Just Written a Great Blog Post”

The Bittersweet Truth about Making Money Blogging

There are two kinds of bloggers: those who use blogging as a creative outlet, and those who’ve read that you can make money by blogging and want a piece of the cake.

When you decided to become a blogger, you probably started by trying to learn everything you could about becoming a blogger and undoubtedly came across this word: “monetize.”

And maybe after reading a few articles (or maybe some interviews with the bloggers who are earning tens of thousands of dollars a month) you thought that you could do this “monetize” thing as well.

After all, it’s about using some affiliate links and selling your first e-course or e-book to your avid fans. And no one buys anything from you. NO ONE.

It’s easy to lose heart and quit. It’s also easy to half-ass everything (from content creation to networking) because you’re not earning enough to become a full-time professional blogger.

And this is when most blogs find themselves in hell, which is the definitive defeat that echoes with every new blog post that is published.

So… can you make money blogging?

Continue reading “The Bittersweet Truth about Making Money Blogging”

The Best Way to Get More Blog Subscribers

This is the question I get asked the most.

Despite writing on this topic a couple of times, and basically dissecting every tip and tactic I know for converting site visitors into regular readers, people seem to think there’s some big secret.

No one wants to believe that there’s no magical secret. They’d rather fantasize about some forbidden technique that drives subscriber attraction. If I’d just share the magical words that make the difference, they’d immediately put those words to use.

OK, I give up. I’ll tell you the real secret. Continue reading “The Best Way to Get More Blog Subscribers”

Want More Readers? Three Simple Questions for Blogging Success in 2019

When it comes to blogging, one of the most common questions I get asked is, “Can you still stand out in this crowded blogging world and get readers?”

Short answer: yes.

Long answer: let me explain.

It really doesn’t matter what platform you’re talking about, it doesn’t matter how things have changed in the last couple of years.

However, you have to be willing to:

  • Commit MORE time, energy, and resources than others before you.
  • You have to take a more professional approach, as the side-effect of a lot of competition is people becoming ultra-competitive about being the best.
  • Be consistent for at least one year.

However, even if you do all the above, success is far from guaranteed.

See, gaining readers is not just about writing great content. It’s not about following a set of rules.

You see, great blogging is a lot closer to an art than it is a craft. People often compliment their favorite bloggers by saying that they’re “talented.”

Of course, talent is a matter of investing time, energy, and even money into developing the skills required to succeed. Simple, but not easy.

Also, one of the side-effects of this over-crowded blogging world is that nowadays there are so many tools at your disposal, so many guides and tutorials, so much raw data to analyse.

If you want to build an online following, the amount of resources you have at your fingertips is endless.

So, if you’re thinking about taking your blogging to a new level this year, here are a few simple questions to ask yourself. Continue reading “Want More Readers? Three Simple Questions for Blogging Success in 2019”