Come on, be honest. It’s like this blogging thing betrayed you a bit.
Once upon a time, you looked at blogging and thought, “Oh, I can do that. Writing a few posts a week? Piece of cake.” From the outside, it looks so simple, so easy, so fun, and so you rushed off to start a blog of your own.
But then you realized: this stuff is complicated. Blogging isn’t so much about writing blog posts as it is about juggling dozens of little odds and ends, all of them important, all of them demanding your attention, and all of them requiring you to learn something.
And it’s easy to drop the ball, so to speak, and not because you want to neglect anything, but because it’s too much to keep track of.
What you really need is a checklist of sorts — an itemized breakdown of everything you need to do to transform your blog and dazzle your readers. That way, you can stop trying to handle everything all at once and just go through it one step at a time.
So, that’s what I created for you: a checklist of 52 things you need to do to help you learn how to do this blogging thing well.
One of the biggest challenges a blogger faces is the search for one’s writing style.
Write like yourself… what does that even mean?
It means to know what best suits you as a blogger, and what best suits your personality.
Are you funny? Serious? Formal? Informal? Do you have an encyclopedic knowledge of the world? Is English your first language?
As you write more and more content, your style will develop naturally.
But there wouldn’t be any reason to write a blog post if I didn’t have some cool tips for you… you know… so you can end up writing like yourself much, much faster than other folks (who obviously don’t follow The Art of Blogging.)
According to scientists, we now have shorter attention spans than goldfish…
In the year 2000, average attention span was 12 seconds. It’s now 8.25 seconds, while a goldfish has an attention span of 9 seconds.
What does this mean when it comes to blogging?
It means that most people who are browsing the web want a quick and simple answer to any question or problem they may have. They want to skim their way to a solution.
And if you make them go through thousands of words of complicated, windy sentences to find what they’re looking for, they won’t ever subscribe to your blog, and they’ll never read another one of your blog posts as long as they can remember that you’re that one blogger who kept them doing the same thing for 10 minutes or so.
So, if you want people to trust you, if you want to be their go-to place for effortless access to the information they need, you might want to take a look at these seven ways you can optimize your content for shorter than ever attention spans.
Correct me if I’m wrong: you know you should write a blog post. After all, it’s been a while since you last hit that publish button. Yet, somehow, without you realizing it, you spend hours on Twitter and Facebook “working,” only to wonder later what happened…
You commenton other blogs, telling yourself that you’re “networking,” never mind that none of those comments actually lead to anything.
You have a growing collection of books and courses promising to teach you all the secrets in the universe, but they have been labeled “to be read” indefinitely.
In the back of your mind, you know you can do better. Technically, you even know what to do.
But something inside you refuses to let you, and every day you struggle with whether or not you should just give up or find some other shortcut.
Many a blogger is hindered with a trait that damages productivityand constrains their ultimate potential.
See if you recognize any of these seven symptoms in yourself:
You start writing, stop half way and hit delete
You often feel like you are your own worst critic
You never feel like you’ve done the best you could
You second-guess your ideas, even when you know better
Other bloggers make you feel inadequate
There’s always something more to learn
Writing would be so much more enjoyable if you could just relax
Thankfully, if you do recognize any of the above symptoms, you are definitely not alone. In fact, I would say each and every blogger I’ve met has felt the same at least once (and likely more often then they’d like to admit).
So relax, this curse doesn’t have to be permanent and is simple to treat. It even has a name.
The infamous call to action. That thing that makes most bloggers feel kind of sleazy for adding it to the end of their posts.
But think about it this way: if, say, a reader is looking for information related to your niche, and they find themselves on your blog. And. lets assume that this reader finds your blog content useful.
How can you keep them from moving on to another blog? How do you turn them into a subscriber? How do you let them know there’s so much more in it for them if they just keep on reading? Or that you have a fantastic product (like this free e-course here) that you know they’re going to love?