Two Words

If you take the time to read this post, you will become a better blogger, all because you learned about the two most important words when it comes to blogging, and why those words can make or break your post.

Actually, both words can be found in the opening sentence of this post…

Did you catch them?

If not, keep reading… Continue reading “Two Words”

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Are You Sabotaging Your Blog?

Correct me if I’m wrong: you know you should write a blog post. After all, it’s been a while since you last hit that publish button. Yet, somehow, without you realizing it, you spend hours on Twitter and Facebook “working,” only to wonder later what happened…

You comment on other blogs, telling yourself you’re “networking,” never mind that none of those comments actually lead to anything.

You have a growing collection of books and courses promising to teach you all the secrets in the universe, but they have been labeled “to be read” indefinitely.

In the back of your mind, you know you can do better. Technically, you even know what to do.

But something inside you refuses to let you, and every day you struggle with whether or not you should just give up or find some other shortcut.

You know how I know this?

Because I’m just like you. Continue reading “Are You Sabotaging Your Blog?”

How to Write a Blog Post in 15 Minutes

Want to know the irony?

Odds are that it will probably take me more than 15 minutes to write this post.

But I know this is not why you are reading this post. You want to know how to save precious time. Because time is never enough. And how to write a blog post in 15 minutes, which is what? A bus drive? Not even that. A bit of your lunch break? A cigarette and two sips of coffee, if you’re into that sort of thing?

But please be aware of this: yes, content is king. Yes, if you can, you should spend as much time as possible writing, rewriting, editing, and polishing each of your posts. But if you’re on a tight schedule, being able to write fast is a blessing.

Writing that fast does not mean giving up on quality. If you follow these tips, you won’t be. Continue reading “How to Write a Blog Post in 15 Minutes”

How to Edit Your Blog Posts like a Boss

Write. Edit. Write. Edit. Edit. Edit. Write…

Does this sound familiar?

I bet it does…

Truth be told, I used to say that one knows a piece of writing is properly edited when he feels sick just thinking about having to read it one more time.

And it’s easy to drive yourself crazy trying to edit like that.

So… what do you have to do instead? Continue reading “How to Edit Your Blog Posts like a Boss”

The Truth about Blog Post Length

Some bloggers suffer from what I like to call verbal narcissism. Only it’s in writing. Anyway…

To avoid this awful fate, you probably try to keep your posts short, sometimes writing series of blog posts. After all, you don’t want to scare away readers by dumping too much information on them all at once, right?

Makes sense, but what’s weird is it doesn’t work that way.

Many popular posts here are around 1,000 words. But other times, short posts pack the most punch. It’s almost as if the length of a post matters not when it comes to how successful a post becomes.

But how could that be?

Continue reading “The Truth about Blog Post Length”

Smart Writing

Smart people use big words, right?

Does it mean that using big words makes you sound smarter?

Well, according to this study, the answer is no.

Irony: The title of the study’s title is Consequences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly. 

In fact, using words no one understands makes you sound small-minded. To sound smart, you must stop trying to sound smart. Smart writing is simple writing, a relevant idea delivered clearly and directly.

Here are the best ways for smart writing… Continue reading “Smart Writing”

Top 10 Persuasive Writing Techniques

Admit it. You write because you want to convince your readers to do something or agree with your point of view. Or maybe you want them to be inspired by your words, to apply your teachings and principles, to act on your ideas.

Don’t want to admit it? Okay. This is not an interrogation. I’ll move on then.

Persuasion is the ability to present a certain situation as being beneficial to both parties. You make someone an offer they can’t refuse. Not in a Godfather sense of the way though.

Yes, you need to work at making the other understand that a good deal is being offered.

Weird, right?

And, yes, there are techniques that can help you create a more compelling case.

Here are the ten best persuasive writing techniques.

Prepare for… WORLD DOMINATION! Continue reading “Top 10 Persuasive Writing Techniques”

The (Very Short) Ultimate Guide to Blogging

There are hundreds, perhaps thousands, of writing guides out there. But in my opinion, none surpass the simple, direct advice of The Elements of Style by William Strunk, Jr. and E.B.White.

This classic serves up much good advice, especially in the last 20 pages in a section titled “An Approach to Style.” Nowhere have I seen more helpful advice in so few words and with such precision.

If (for shame) you don’t already have this reference in your library, I will leave it to you to explore it in depth. But I would like to provide you with eight important writing tips as they apply to blogging. Continue reading “The (Very Short) Ultimate Guide to Blogging”

Write Like Yourself

Let’s face it: most people can’t write their way out of a paper bag. Further, most bloggers are boring, most journalists are so heavily edited that any personality they’ve added to a story has long since been weaned out by the editorial process.

I want to let you in on a secret, though: it’s not really that people are boring, but that too many have been taught that you shouldn’t write the same way you talk. I blame our educational system, actually, with those 5th grade teachers who drilled us on adverbs, pronouns and the minutia of grammar, coupled with too many boring, tedious academic books that we all suffered through while in college.

Instead, I suggest to you that the best way to write clear, coherent, engaging and enjoyable content is to write the way you speak, to recognize your spoken voice and pour it out onto the virtual page of your computer screen and weblog. Continue reading “Write Like Yourself”