Beginners Essentials, Blog, Motivation

Your Ideal Reader Is Lazy (and Busy Too)

A lot has been written about the importance of figuring out who your ideal reader is.  You can’t create engaging content, you can’t market your blog, and you can’t sell relevant products and services unless you know who your ideal reader is. There’s a plethora of strategies, tips, and tricks that you can use in […]

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