See, Read, Think, Feel

You can tell. Just after reading the first few sentences, you know. Reading that blog post is going to change you.

In fact, you are so affected by its message you can’t help but share it.

We’ve all experienced content like this. But the question remains: how to create it?

If you’re serious about blogging, your goal is to create content that makes people pay attention, think, and feel.

And I believe that we should keep in mind these very elements as we do our best to craft an experience that will have a profound effect on our readers.

Continue reading “See, Read, Think, Feel”

Why Emotion is The Key to Great Blogging

We like to think of ourselves as rational beings. Intellectual curiosity took us to the moon and back, beat terrible diseases, and invented the Internet.

But if you think about it, emotion always wins. The man who conquered and lost empires might have only cried when the love of his live broke up with him. We use our brains, yes, but it is our hearts that dictate most of our actions.

If your aim is to persuade, you have to use emotions. The part that tells itself “I’ll have that” is emotional. It’s funny how it works, actually. We decide on an emotional level, and then we rationalize.

Greed is… good. But so is fear.

As Gordon Gecko used to say, greed is good.

In a way, greed is a manifestation of fear – fear of not being able to provide for your family, fear of losing everything and living under a bridge.

You can capitalize on fear, you can sell stuff to folks who have the most to fear, but you can also write in such a way that people feel what you want them to feel.

Pain is the secret ingredient

Fun fact: phantom fear (and its cousins, social isolation and embarrassment) are used a lot because readers often build up imaginary fear-based scenarios to be much more frightening than even a very difficult real problem.

The other advantage of pain is that it tends to linger. We all remember our most painful moments (whether physical or emotional) and can recall them in vivid detail.

We are scared, lonely, and tired, and wish we wouldn’t have to be lonely alone.

It was Blaise Pascal who stated that all of man’s troubles derive from him not being able to sit still in an empty room. Our desire to connect with others is so strong that at times it conflicts with our self-preservation instinct.

Let’s take a blog who has built a genuine community. The blogger acts as a conversation proprietor, greeting commenters by name, welcoming them back. That conversation becomes a powerful emotional benefit. It doesn’t actually matter that most readers never post a comment. They still benefit from a sense of belonging to a warm, comfortable community, by reading what other folks discuss.

We love to entertain you!

People waste a ton of time watching cats being cats on Instagram, because it is entertaining.

That’s a different way to make people feel something.

Make your readers laugh. At least make them smile.

If you want to get results with your blog, use emotions to your benefit. Also, don’t forget to include an element of connection.

Fear or pain might bring them in the door, but it’s connection that will keep them coming back for more.

What Makes The Difference Between A Meh Blog and a Great One

Think of some famous, long-dead person you genuinely admire. Think of this person’s life. What made them worthy of your admiration?

Can you sum up this person’s life in one sentence?

I bet you can.

Yes, the saying is jack of all trades, master of none, but it’s better than master of one, but the truth is that we often spread our resources too thin to become successful at any one thing.

Is your blog like that?

How long does it take you to explain what your blog is about? Continue reading “What Makes The Difference Between A Meh Blog and a Great One”

Warning: 7 Signs You’ve Become a Verbal Narcissist

Tell me if this sounds familiar.

You sit down at your desk, hoping to write up a quick blog post. Then an idea hits you. It’s vague at first, but you recognize the distinct voice of possibility: this could be really good. So you start writing a post, becoming more convinced with every word that you’re onto something.

The feeling grows and grows until your fingers are flying across the keyboard.

You’re really punching those damn keys.

The words are flowing, and you’re saying exactly what you want to say, exactly the way you want to say it. You bring the post to a close with an ending that you can only describe as, “Perfect,” and then pause to read what you’ve just written.

A smile spreads across your face. It’s clever, original… brilliant. Not even a second of hesitation before publishing it on your blog. “I can’t wait to see what they say about that,” you think. You walk away from the computer, sure you’ve written a masterpiece.

A couple of hours pass and you come back to reread your post. Uhm… this post isn’t brilliant. It’s arrogant, disconnected, and desperate for attention.

“What was I thinking?” you ask yourself. And I’ll tell you: you weren’t thinking. You were drunk on your own words. Continue reading “Warning: 7 Signs You’ve Become a Verbal Narcissist”

Ah, The Joy of Being a Beginner Again

In case you missed the last couple of posts I shared with you, I am actively building a new platform on Medium.

If you’re just now hearing about this, or if you want to grow your audience on that platform, read on to find out how I gained over a thousand followers, earned over $100, and got a bunch of blog posts curated in a month and a half.

Continue reading “Ah, The Joy of Being a Beginner Again”

The Ultimate Blogging Checklist

Come on, be honest. It’s like this blogging thing betrayed you a bit.

Once upon a time, you looked at blogging and thought, “Oh, I can do that. Writing a few posts a week? Piece of cake.” From the outside, it looks so simple, so easy, so fun, and so you rushed off to start a blog of your own.

But then you realized: this stuff is complicated. Blogging isn’t so much about writing blog posts as it is about juggling dozens of little odds and ends, all of them important, all of them demanding your attention, and all of them requiring you to learn something.

And it’s easy to drop the ball, so to speak, and not because you want to neglect anything, but because it’s too much to keep track of.

What you really need is a checklist of sorts — an itemized breakdown of everything you need to do to transform your blog and dazzle your readers. That way, you can stop trying to handle everything all at once and just go through it one step at a time.

So, that’s what I created for you: a checklist of 52 things you need to do to help you learn how to do this blogging thing well.


[Blogging Mindset] Your Words Matter

A lot of bloggers, especially those just starting out, live in a world of “if only.”

If only I’d get at least a thousand readers…

If only one of my blog posts would go viral…

If only I could make enough money from my blogging…

But this type of thinking is soon going to break your heart. What if your “if only” never happens? What if you’re holding on to your best ideas? What if you’re not giving it 100% because you are waiting for an audience to just show up?

What if you are having trouble building an audience precisely because you believe that your words don’t matter?

Continue reading “[Blogging Mindset] Your Words Matter”

Do You Want More Readers? Three Simple Questions to Ask Yourself For Blogging Success in 2020

When it comes to blogging, one of the most common questions I get asked is, “Can you still stand out in this crowded blogging world and get readers?”

Short answer: yes.

Long answer: let me explain.

It really doesn’t matter what platform you’re talking about, it doesn’t matter how things have changed in the last couple of years.

However, you have to be willing to:

  • Commit MORE time, energy, and resources than others before you.
  • You have to take a more professional approach, as the side-effect of a lot of competition is people becoming ultra-competitive about being the best.
  • Be consistent for at least one year.

However, even if you do all the above, success is far from guaranteed.

See, gaining readers is not just about writing great content. It’s not about following a set of rules.

You see, great blogging is a lot closer to an art than it is a craft. People often compliment their favorite bloggers by saying that they’re “talented.”

Of course, talent is a matter of investing time, energy, and even money into developing the skills required to succeed. Simple, but not easy.

Also, one of the side-effects of this over-crowded blogging world is that nowadays there are so many tools at your disposal, so many guides and tutorials, so much raw data to analyse.

If you want to build an online following, the amount of resources you have at your fingertips is endless.

So, if you’re thinking about taking your blogging to a new level this year, here are a few simple questions to ask yourself.

Continue reading “Do You Want More Readers? Three Simple Questions to Ask Yourself For Blogging Success in 2020”

5 Tips to Help You Write Like Yourself

One of the biggest challenges a blogger faces is the search for one’s writing style.

Write like yourself… what does that even mean?

It means to know what best suits you as a blogger, and what best suits your personality.

Are you funny? Serious? Formal? Informal? Do you have an encyclopedic knowledge of the world? Is English your first language?

As you write more and more content, your style will develop naturally.

But there wouldn’t be any reason to write a blog post if I didn’t have some cool tips for you… you know… so you can end up writing like yourself much, much faster than other folks (who obviously don’t follow The Art of Blogging.)

Continue reading “5 Tips to Help You Write Like Yourself”