Paywalled Content: The Why, the What, and the How

This is what goes through my mind whenever I click on an article and a pop-up that looks like this appears: Sorry, but the article you’re trying to read is on the other side of this paywall. The first reaction…

__ATA.cmd.push(function() { __ATA.initDynamicSlot({ id: 'atatags-796582521-61f36614242e2', location: 120, formFactor: '001', label: { text: 'Advertisements', }, creative: { reportAd: { text: 'Report this ad', }, privacySettings: { text: 'Privacy settings', } } }); });

The Art of Writing a Blockbuster Article per Week

Tell me if this has ever happened to you: it’s Monday morning, and you’re ready to get some writing done. In your head, you’re already publishing a blockbuster article. The only thing that’s missing is the red carpet. But then…

Principles: Attrition Warfare

Let’s travel back in time. Back to 279 BC. There was a Greek king by the name of Pyrrhus, and his army defeated the Romans in two bloody battles. And while he won two battles against the Romans, the greatest…

Email Marketing Masterclass

Email has been one of the most reliable marketing and distribution channels for decades. Whether it’s content in the form of a weekly newsletter, a marketing broadcast, or an important account update, there’s no better way to reach your audience…

Principles: Circle of Competence

Understanding your circle of competence helps you avoid problems, identify opportunities for improvement, and learn from others. The concept of the Circle of Competence has been used over the years by Warren Buffett as a way to focus investors on…

How to Price Your Self-Published Book

When it comes to marketing and selling your book, pricing is the first dilemma you are faced with. And it’s quite the balancing act. You are effectively trying to translate value into price. And not only that, but you are…

The Anatomy of a Perfect Blog Post

The human body is a wonderfully complex mechanism, complete with gauges, systems, and a support structure. It is, in fact, so brilliant in its execution, that we can learn and use some of the same principles to write the perfect…

Principles: The Butterfly Effect

In March 1963, American mathematician and meteorologist Edward Lorenz published a paper in which he established the basis of chaos theory. He argued that a tiny change in the initial conditions of a weather model can create a significantly different…

15 Best Tools for Building an Online Business

I have a confession to make. For most of my nine-year career as a full-time blogger, I’ve been… well… kind of cheap. I didn’t want to invest more than the $15/year on a custom domain. The result? Spending eight hours…