How to Get Your Readers to Pay Attention

Drama.

Drama jolts a reader into paying attention.

Novels use it. Movies use it. TV uses it.

There’s no reason why your content shouldn’t use it.

And one of the best ways to create drama is to disagree with your headline. (Yes, I said disagree).

So let’s look at an example: Continue reading “How to Get Your Readers to Pay Attention”

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Write Like Yourself

Let’s face it: most people can’t write their way out of a paper bag. Further, most bloggers are boring, most journalists are so heavily edited that any personality they’ve added to a story has long since been weaned out by the editorial process.

I want to let you in on a secret, though: it’s not really that people are boring, but that too many have been taught that you shouldn’t write the same way you talk. I blame our educational system, actually, with those 5th grade teachers who drilled us on adverbs, pronouns and the minutia of grammar, coupled with too many boring, tedious academic books that we all suffered through while in college.

Instead, I suggest to you that the best way to write clear, coherent, engaging and enjoyable content is to write the way you speak, to recognize your spoken voice and pour it out onto the virtual page of your computer screen and weblog. Continue reading “Write Like Yourself”

Information Overload: Avoid It Like The Plague

We live in the information age. And it’s being dumped on us by the truckload. Three pounds of stuff in the mailbox a day. Hundreds of TV channels, streaming services, etc. to binge on. 623 e-mail messages selling male enhancement pills.

And that’s only a fraction of the information that bombards us. There are billboards along the highway, news broadcasts on the radio, newspapers, bills, books, seminars, random conversations at lunch time, business meetings, it never ends.

This information overload is felt even when you walk into the supermarket cereal aisle and have to choose from about 200 boxes screaming with bright colors and promises of low fat and high fiber, when all you want is lots of sugar and a cool little plastic prize or something like that.

Kinda of makes you dizzy, right? Continue reading “Information Overload: Avoid It Like The Plague”

This Long-Forgotten Technique Will Vastly Improve Your Blog

If you’ve been blogging for at least a few months, you’ve probably noticed by now that most of your success as a blogger comes from being able to sit down and punch those damn keys.

That is it.

Writing blog posts, editing them, selecting images, pitching guest posts, answering comments, and all the other tasks that require you to punch some keys on a keyboard or tap your fingers on a touchscreen.

And this thing does not change. In fact, the most successful bloggers just want it a bit more than just about everyone else, so they put a bit more time and effort into punching the damn keys.

But there’s another element to your success that you may have be neglecting with all that work and focus.

Every once in awhile, you might consider stepping out of the house and doing your best to find another human being.

I know this is a bizarre, arcane practice, but bear with me. Continue reading “This Long-Forgotten Technique Will Vastly Improve Your Blog”

Are you Creative [Enough]?

Would you like to be more creative?

I’m only asking because it’s really not as hard or mysterious as you might think.

One thing that prevents many people from boosting their creativity is the notion that creativity is somehow determined by intelligence. Another is the idea that creative people are born that way.

In truth, research shows that once you get slightly above an average I.Q., intelligence and creativity are not related. So you could be a genius and display little creativity or have fairly average intelligence and wield amazing creative powers. Continue reading “Are you Creative [Enough]?”

What You Must Know About Subheads

Sometimes it goes like this: you hook your readers with your headline, and captivated them with your opening.

But somewhere along the way something awful happens…

You reader has lost interest in your blog post and is now barely scanning through, wishing to reach the end as soon as possible.

No reason to panic. There is a way out of this. Continue reading “What You Must Know About Subheads”

Reciprocity

Imagine you’d just decide to send out a lot of Christmas cards early in the month of December — to complete strangers.

What would happen?

Nothing? Maybe a few confused phone calls or letters?

Most likely you’d receive a great deal of Christmas cards in return, from people who don’t even know you.

A university professor actually performed this exact experiment back in 1976, and although he expected to get some responses, he was actually amazed by the number of return cards he received. Continue reading “Reciprocity”

How to Find The Right Words

Have you ever struggled to find the right words? As if you knew in your heart what you wanted to write, but just couldn’t translate all that you felt into words? As if something always got lost between your head and your fingers?

And this is even more frustrating because how you write determines what your readers understand.

If you ever struggled to find just the right words, arrange them in the right order, and get your point across to your readers, here are a few tips for producing great content even when it feels like your brain is against you. Continue reading “How to Find The Right Words”

Free E-book: The Ultimate Blogging Checklist

Hi guys,

Jordan here. I have a small favor to ask of you.

Let’s all be honest for a sec here, okay?

Once upon a time, you looked at blogging and thought, “Oh, I can do that. Writing a few posts a week? Piece of cake.” From the outside, it looks so simple, so easy, so fun, and so you rushed off to start a blog of your own.

But then you realized: this stuff is complicated. Blogging isn’t so much about writing blog posts as it is about juggling dozens of little odds and ends, all of them important, all of them demanding your attention, and all of them requiring you to learn something.

And it’s easy to drop the ball, so to speak, and not because you want to neglect anything, but because it’s too much to keep track of.

What you really need is a checklist of sorts – an itemized breakdown of everything you need to do to transform your blog and dazzle your readers.

That way, you can stop trying to handle everything all at once and just go through it one step at a time.

So, that’s what I created for you: a checklist of 52 things you need to do, along with some links to help you learn how to do them well.

This is just a sort of preview of the kind of content that you’ll be receiving if you enroll in our Blogging Bootcamp.

You can download the e-book here.

Also, only two spots available in this bootcamp, so if you’re interested, do check it out here.