Want More Comments on Your Posts? Do This!

We all tend to focus on catchy headlines and gripping titles. That split-second interest grabber is important.

But how you end your post depends on what you’re trying to achieve and what do you want the reader to do – the so-called call to action. When it comes to prompting reader interaction, how you wrap up your blog posts or articles may make all the difference between a few comments and an explosion of discussion.

Think about it: What urges a reader to write his comments? What gets him to talk about your post? What happens when the show’s over? Continue reading “Want More Comments on Your Posts? Do This!”

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Are you Creative [Enough]?

Would you like to be more creative?

I’m only asking because it’s really not as hard or mysterious as you might think.

One thing that prevents many people from boosting their creativity is the notion that creativity is somehow determined by intelligence. Another is the idea that creative people are born that way.

In truth, research shows that once you get slightly above an average I.Q., intelligence and creativity are not related. So you could be a genius and display little creativity or have fairly average intelligence and wield amazing creative powers. Continue reading “Are you Creative [Enough]?”

The Seven Magic Tricks of Blogging

Magicians are skilled manipulators of perception. They can make people think something is moving when it isn’t or see things that aren’t there. Diverting attention this way and that, they can hide cards and rabbits or make objects appear from thin air.

Blogging is a little bit like that, depending on who writes it. Diverting attention with a little smoke and mirrors often draws readers inwards towards a certain conclusion or believing in what the author wants them to.

Now, don’t get me wrong – blogging isn’t evil. Not at all. But brilliant blogging is a bit like magic. Maybe a bit more than we’d like to admit.

Which means it’s tricky. Here are seven magic tricks of blogging. Continue reading “The Seven Magic Tricks of Blogging”

Content is King. Or is it?

Is content king?

To me, that seems like a silly question. “Content is king” is a metaphor, but apparently not a very good one.

A good metaphor creates instant understanding. Given the amount of confusion and debate, the phrase “content is king” is not doing all that great a job in the instant-understanding department.

I think it’s smarter to say that content is indispensable. It’s what people go online to find, and it’s what Google loves. There are only a few online marketing models that don’t require valuable content, and those few are getting tougher by the day, and result in no long-term assets. Continue reading “Content is King. Or is it?”

10 Questions Every Blogger Should Ask Themselves

The truth about writing is that it’s 10% inspiration and 90% perspiration; a good writer starts with a quick burst of creativity and spends the rest of their time refining and editing those initial ideas.

This ratio of creating vs. editing time helps clarify your ideas so your audience understands your point of view.

To help you in these crucial editing stages, I think that it’s important to ask yourself some questions so you can make an honest, constructive and critical appraisal of a blog post work before publishing it.

Asking these simple questions could mean the difference between a hastily written blog article that remains obscure and a well-written, influential, and engaging blog that courts a loyal audience with ease. Continue reading “10 Questions Every Blogger Should Ask Themselves”

What You Must Know About Subheads

Sometimes it goes like this: you hook your readers with your headline, and captivated them with your opening.

But somewhere along the way something awful happens…

You reader has lost interest in your blog post and is now barely scanning through, wishing to reach the end as soon as possible.

No reason to panic. There is a way out of this. Continue reading “What You Must Know About Subheads”

Reciprocity

Imagine you’d just decide to send out a lot of Christmas cards early in the month of December — to complete strangers.

What would happen?

Nothing? Maybe a few confused phone calls or letters?

Most likely you’d receive a great deal of Christmas cards in return, from people who don’t even know you.

A university professor actually performed this exact experiment back in 1976, and although he expected to get some responses, he was actually amazed by the number of return cards he received. Continue reading “Reciprocity”

How to Find The Right Words

Have you ever struggled to find the right words? As if you knew in your heart what you wanted to write, but just couldn’t translate all that you felt into words? As if something always got lost between your head and your fingers?

And this is even more frustrating because how you write determines what your readers understand.

If you ever struggled to find just the right words, arrange them in the right order, and get your point across to your readers, here are a few tips for producing great content even when it feels like your brain is against you. Continue reading “How to Find The Right Words”

Free E-book: The Ultimate Blogging Checklist

Hi guys,

Jordan here. I have a small favor to ask of you.

Let’s all be honest for a sec here, okay?

Once upon a time, you looked at blogging and thought, “Oh, I can do that. Writing a few posts a week? Piece of cake.” From the outside, it looks so simple, so easy, so fun, and so you rushed off to start a blog of your own.

But then you realized: this stuff is complicated. Blogging isn’t so much about writing blog posts as it is about juggling dozens of little odds and ends, all of them important, all of them demanding your attention, and all of them requiring you to learn something.

And it’s easy to drop the ball, so to speak, and not because you want to neglect anything, but because it’s too much to keep track of.

What you really need is a checklist of sorts – an itemized breakdown of everything you need to do to transform your blog and dazzle your readers.

That way, you can stop trying to handle everything all at once and just go through it one step at a time.

So, that’s what I created for you: a checklist of 52 things you need to do, along with some links to help you learn how to do them well.

This is just a sort of preview of the kind of content that you’ll be receiving if you enroll in our Blogging Bootcamp.

You can download the e-book here.

Also, only two spots available in this bootcamp, so if you’re interested, do check it out here.