The Trojan Horse Strategy: How to Network with Other Bloggers

Alexander the Great was a supremely talented battle tactician. Yet, his often convoluted strategies were used only to mask a simple endgame. He deployed his significantly smaller army in a way that would allow him and his best cavalry to break through the enemy’s battle formations and try to capture or kill the Persian emperor.

That was it. He knew there was only one way to defeat a significantly superior fighting force: by going after the commander of the opposing army.

What does that have to do with blogging?

Well… all the popular niches are dominated by bloggers who have the authority and social proof of a large audience and an impressive portfolio of content.

This means networking requires a bit more than showing up to comment “great post!” on every single article you come across. You need an alternative strategy.

You need to capitalize on the audiences other bloggers have built, and get them to share their platforms with you, whether that means guest blogging for them, interviewing them (or getting interviewed by them), or collaborating with them on certain projects.

But how do you do that? How do you successfully pitch the most popular bloggers in your niche?

You deploy the Trojan horse strategy.

Published by Cristian Mihai

Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.

One thought on “The Trojan Horse Strategy: How to Network with Other Bloggers

  1. You can be snarky and today I thought you used it to really good effect in your recommendations on what not to do. Very helpful. Some of the phrasings like not kissing the blogger’s posterior or replying too often were spot on. Except for a few narcissists, nobody likes a sycophant, cheese eater, or ass kisser.

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