Everything you write, from a tweet to a 10,000-word essay, needs to pass the 4 Cs:
Is it clear?
Is it concise?
Is it compelling?
Is it credible?
As far as unconventional content creation formulas go, the 4C’s acts more like a series of content creation principles, but it does provide one with a basic framework for writing articles that genuinely benefit the reader, especially since your article has to be “credible.”
And I believe this is the keyword for this formula: trust.