Whenever I send out a marketing email, urging people to enroll in one of our courses, I get back one or two replies from subscribers.
Some of them are curious to know more about the course, while others just want me to know how irritated they are about me trying to get them to spend their hard-earned money on one of my products.
Yesterday, however, I received this email:
If you were to go through the sales page of The Art of Writing Blockbuster Articles, you’d noticed that it follows a features-advantages-benefits formula:
- Features: what are people getting.
- Advantages: what’s so special about the product.
- Benefits: what components offer them a unique advantage.
I often forget about the human aspect, and I often fail to translate the sheer excitement I feel whenever I put together the resources that form the basis of a course.
That’s why I am going to answer a few questions today:
1. Why does this course exist?
The Art of Writing Blockbuster Articles exists because, let’s face it, 99.9% of the content out there is awful.
- hurts the blogging ecosystem. Readers are far more reluctant to aimlessly wander the web in search of new blogs.
- breaks a lot of people’s hearts. Let’s be real, okay? We write because we want to read. And the truth is that people are so busy and tired these days that they won’t even bother to offer some negative feedback, thus ensuring that the worst blogs out there never even get a chance to improve.
- means that a lot of bloggers are running in circles, overcrowding the bottom, desperately trying to capture even a small percentage of their target audience.
- ensures a constant flow of irrelevant content that only frustrates the average readers.
At the same time, this course exists because the vast majority of advice out there:
- is superficial.
- no longer works.
- teaches people to abuse the same tired templates that got us in this mess in the first place.
- doesn’t address the key elements of creating engaging content.
In other words, the basics don’t work anymore.
Not when there are half a billion blogs out there.
I’m not saying that if you master the basics, you’re going to grow at a slower rate than others. No. Literally, no one is going to read your articles.
People don’t get this.
You only get one shot with first-time visitors. And if they get bored within the first paragraph of the first article of yours they happen to read, you’ve lost them forever.
That’s what 99% of bloggers do.
They write lukewarm content, sharing generic advice, because they’ve listened to generic advice telling them how to write articles.
Of course, there’s another level. The folks who are into the volume business. They write longer articles, publish more often than everyone else within their niche.
They are the 0.9%.
And now I ask you: are you genuinely willing to compete that way against big players who have entire teams of people writing and publishing and promoting articles?
Because, whether you want to or not, you are competing with them. Because all your potential readers, believe me, they’re well aware of who the big players are.
So, if you’re just starting out… I’m sorry, but I can’t see a way to go from overcrowding the bottom and being part of the 99% to becoming a 0.9% blogger.
But you can certainly become part of the 0.1%.
By writing blockbuster articles, content that’s so vastly different from everything else out there, that readers will subscribe for the “oh my, I never thought of it that way!” that they experience every time they read your articles.
That’s why this course exists.
So bloggers stop fighting for the minimum amount of attention that readers grant mediocre blogs and begin working towards reaching the blogging stratosphere.
2. What excites you about this course?
Truth be told, I’m having an awful lot of fun writing about unconventional formulas and frameworks (by the way, five new formulas have been made available earlier today.)
It forces me to think outside the box (sometimes, as if there’s no box at all), and I have to be willing to go the extra-mile and share advice that’s both strategic (how to think) but also tactical (how to do it.)
It’s a lot of fun, believe me.
3. Why are you qualified to teach this?
Because this is how an average month looks like on my main blog.
Because I’ve been a full-time blogger for the past decade.
Because my words reach millions of people every year.
Because I’ve been one of the most popular bloggers out there since 2012.
Because I am terribly passionate to create the best damn course ever created.
Because I don’t take this lightly. I am asking for your time and your money, and I invest time, money, and energy in return. A lot of it.
4. Why should I take action now?
Our pricing model is a bit different.
Courses follow an MVP (minimum viable product) model with two main promises:
- Lifetime access.
- Free updates.
This means that courses start out at an incredibly low price (usually less than $99) and then, as more and more features and lessons and courses are added, the price goes up.
The sooner you join, the more money you save in the long run.
That’s why you should enroll right now.
If you’re interested in enrolling in a course that will constantly make you say, “I never thought of it that way!” you can do so here.