The vast majority of blogging advice out there is tactical in nature. It teaches you how to start a blog, how to write articles, how to network and engage others, how to distribute your content, how to promote your blog on social media.
However, there are two things there are wrong with tactical advice:
- They never, ever take you from point A to point Z. Like I always say, the basics don’t work anymore. So mastering the basics won’t ever help you reach the blogging stratosphere. In today’s blogging ecosystem, the basics might not even be enough to get you your first 1,000 readers.
- They will take you from point A to point B, but only if conditions are ideal. And, you’ve probably guessed it, with a system as complex as blogging, conditions are almost never perfect. Algorythms change, there’s a new blog being released every minute or so, and there’s a lot of money exchanging hands. At times, it looks like chaos.
What are you supposed to do then?
You develop a set of strategies that you can deploy, so you can turn chaos into opportunity.
That’s where mental models come in handy. They are simple frameworks that you can use to break down even the most complex system, the most difficult problem, and decide on a course of action.
In other words, the framework tells you what to do based on current factors, so you don’t have to google for answers and go with what feels right or listen to your intuition.