A lot of bloggers either struggle to write irresistible headlines, or they just don’t think they’re that important.
Well, they are.
Your headline, alongside the featured image and the opening paragraph, form your hook, and it’s the first anyone who visits your blog notices.
That being said, there are a lot of formulas for writing headlines, and there’s quite a bit of advice available on the web.
Now, the best way to go about writing headlines is to:
a. Build your own swipe file of examples (especially headlines from articles you normally wouldn’t read but somehow felt compelled to by the headline)
b. Practice, practice, practice.
But maybe you want a better way, one that doesn’t feel like doing a lot of homework, and one that ensures you come up with some original headlines while ensuring they’re popular enough among readers.
That’s what we’re going to explore today. What I like to call the Amazon Technique, and it requires but two simple steps.
Step 1: Go on Amazon
Amazon.com isn’t just a favorite shopping destination, but also a fantastic place to find the inspiration you need for your articles, books, marketing efforts, and more.
For instance, let’s take a look at the current list of nonfiction bestsellers.
Of course, you can go through your recommended list, it usually works just as fine, given that Amazon’s algorithm will recommend the books that you’re most likely to buy.
Now, take a look at the book titles.
Which ones do you like best? Which ones stand out to you?
Write them down.
Step 2: Steal Like an Artist
Now, all you have to do is change the titles to something that works best with your article’s topic or your niche.
As an example, The 7 Habits of Highly Effective People, a mega-bestseller by Stephen Covey, becomes The 7 Habits of Highly Effective Bloggers. Or self-publishers. Or artists. Or entrepreneurs.
Pro-tip: With some titles, you can do something even better and turn them inside-out on purpose.
How to Win Friends and Influence People becomes How to Lose Friends and Alienate People.
Bonus: Pop Culture Inspiration
Of course, this technique isn’t limited solely to books. You can certainly try to adapt movie titles, songs, use song lyrics, and even quotes.
One of my most popular articles ever, You Either Die an Artist or Live Long Enough to See Yourself Become a Creative Entrepreneur, is inspired by a famous quote uttered by a character in the movie The Dark Knight, “You either die a hero or live long enough to see yourself become a villain.”
Adapting quotes is easy, if only you invest a bit of time.
The art of writing headlines doesn’t have to follow a tedious process flow that includes the same formulas that everyone else is using.
You can think outside the box, or better yet, no box at all.
You just need something to use as a foundation.
The basics don’t work anymore
Most blogging advice you find online sounds like this:
- Publish as much content as possible
- Write longer articles
- Stuff your article with keywords in the vague hope of ranking as high as possible on search engines
- Use the same old basic headline formulas that everyone else has used and abused for the past two decades
Over two billion search results, and the vast majority of the advice you’ll find only kind of feels like a solution, feeds your enthusiasm until you click the publish button and… crickets.
But don’t worry, there’s a better way…
Master the art of writing blockbuster articles that help you grow your audience and become an authority within your niche by enrolling in our newest course, The Art of Writing Blockbuster Articles.