What’s better: quality or quantity?
I know what you’re thinking. You probably think of quality and quantity as opposites. You also think quality is far more important than quantity.
What is quality exactly?
Quality is almost impossible to define. Does it mean well crafted? Unique? Maybe.
But how do you get to create quality content? Stuff that’s better than just about anyone else is releasing on the world wide web?
When you’re just starting out and don’t know how to form a sentence correctly? Or edit a blog post?
Well… if you are curious, read on.
Quantity Is the Only Way To Get Quality
Lots of folks say quality suffers when you put out a lot of content, but what they don’t realize is that you eventually bridge the cap in talent required to create quality content on a frequent basis.
I am so much faster at writing, editing, and formatting a blog post now compared to nine years ago.
Now, instead of spending 4 hours working on a blog post, I can spend less than 2. Not only that, but I can write better stuff in less time than when I was starting out.
To create great stuff, you need to write a lot of crap. A lot.
You only become efficient with massive amounts of practice.
In order to leave people in awe with the kind of content that can only be described as brilliant you have to stop focusing on what you can’t do, and do, do, do.
It’s as simple as that.
You will get better. You always do.
How do you get better?
Well, there are four deceptively simple steps to do that:
- Focus on quantity. Do your best to write as much as possible, no matter how you’re feeling about your current writing skills. It does not matter. The idea is to write, write, write.
- Focus on ideas. We often self-sabotage when we think about the execution. No. Think about your ideas. If the idea behind an article inspires you, and you believe it’s going to genuinely have an impact on others, then focus on writing it into existence. That’s it.
- Focus on time, not output. This may seem a bit counterproductive at first, but rather than trying to produce a fixed number of words (or articles), you should set aside a number of hours for you to write each and every single day. Show up and punch those damn keys. This way you can also better understand how your creative output increases over time, as you are able to write more in the same amount of time.
- Keep it conversational. A conversational style is not just a smart move as a blogger (if you are serious about growing your audience), but also a great way to produce more work in less time. Rather than trying to impress folks by using words you don’t need just because they make you sound smart, focus on sharing your ideas as if you are talking to a friend.
Phenomenal content means being brave enough to be unique, to think for yourself, and to write your truth, no matter what.
It also means to write a lot of bad stuff in order to develop the right skills to properly translate what’s in your heart and mind in a way that others can empathize with you.
That is it.
Writing is such a simple process. It’s bloggers who sometimes make it seem like such a terrible, terrible thing.