In this post, I’m going to share a crazy-simple two-step guide to help you pick the perfect niche for your blog.
Because, let’s face it, the best niches are both overcrowded and ultra-competitive. There’s a lot of competition at the top, and there are even more bloggers struggling at the bottom.
If you feel this way, this post will certainly help.
Picking a Niche is Difficult
Because it’s important.
It’s right up there with deciding on a branding archetype, a content marketing plan, or a content strategy. The niche you decide on will determine almost everything else about your blog, from the visual aspects to your target audience.
That’s why I’m here. The following two-step process will help you figure out the perfect niche for your blog.
Here we go:
1. Better vs. New
In order to succeed online, you cannot do what everyone else is doing. The one who follows the crowd often gets lost in it.
You know this.
But, at the same time, focus on creating something new, something so innovative that no one’s ever thought of doing, and you will find yourself so removed from where the real conversation is taking place that you will have effectively created a niche of one.
No, this is not hyperniche. This is venturing into the unknown armed with nothing but the hope that you can make your own path.
The more intelligent approach is to think in terms of “better.”
What already existing niche or topic can you improve upon?
What is a blog you follow and love but would alter to make it better?
The first step in figuring out the perfect niche for your blog is to understand that readers don’t want new, they want better. They want to derive pleasure, value, and meaning from something that feels familiar.
How do you know what’s better?
Easy. You consume an awful lot of content. You become part of the conversations that take place all around the web. Follow a bunch of other blogs (and be aware of your own choices in terms of topics as a reader), take part in forums, explore questions on Quora.
What you’re looking for is an “Yeah, but…”
This, in turn, will allow you to design a blog that markets itself as, “We’re like X, but better.”
You’re not trying to reinvent the wheel, you’re just trying to create the best car ever made.
And, believe me. This is rare. So rare, in fact, that you will be among the few who try to be different for the benefit of the reader, while everyone else will be out there, struggling to figure out who should be reading their blogs.
At the same time, doing this will ensure that you already have a target audience. It’s there, in the comments sections of the blogs you are trying to be better than.
2. The Passion Factor
In our bestselling course, From 0 to 5,000 Readers in 6 Months, I talk about the importance of figuring out if you’re enthusiastic or passionate about your niche.
However, here’s the thing: if you truly want to stand out from the crowd, and pick a niche that will enable you to monetize it later on, or build a proper online publication, then you’ve got to pick a niche that you are passionate about.
By definition, enthusiasm is fleeting. On the other hand, the passionate:
- is motivated by the goal of becoming an expert in their field
- focuses on acquiring the skills and resources necessary in order to create work of the highest level of quality possible
- is patient and persistent enough to stay with a problem until solved
Thus, after you’ve figured out a niche you could come up with a better blog concept than what others are doing, you must think in terms of:
In other words, you must decide on a niche that enables you to become the go-to-person for that specific topic.
Whether you decide on a sub-section of a particular niche or try to connect two seemingly unrelated topics, it’s entirely up to you, but you’ve got to do so with the clear intent of becoming an authority within the field, while dominating the conversation that takes place within that niche.
Granted, you can decide not to niche down, but you must be honest with yourself and realistically assess your chances of becoming an authority within your field. You will have to develop more skills, and become far better at marketing yourself if your blog targets a broader audience.
Two Things You Must Do
However you choose to select the topic for your new blog, there are two important things that you must do:
- Pick a blog, a topic, a set of topics you could genuinely add to the conversation valuable insights.
- Work on becoming an authority within that field.
In the end, choosing a niche comes down to answering a simple question: “How can I add massive value to my readers?”
Ponder this question long enough, and you will probably arrive at the same conclusions I have: focus on better, not new, and work towards serving a limited number of people extremely well rather than trying to please as many people as possible.
If you’re struggling to figure out the perfect niche for your blog, I’ve got just the right thing for you:
The easiest to follow step-by-step blueprint for figuring out the perfect niche for your blog.
The Definitive Guide to Blog Niches is designed to be accessible to anyone who has the patience to spend a couple of hours going through this guide.
Within this guide, you will find a series of 101 questions designed at helping you figure out not only a blog niche you are terribly passionate about, but also one that allows you to stand out from the crowd, to monetize your experience and knowledge, and to become a figure of authority among other bloggers within your niche.
Do check it out by clicking this link here, and then read it so you can figure out the perfect niche for your blog. I highly recommend it.