Trends #6: The Polymathic Approach7 min read

The general advice when deciding on a niche for your blog is this: being as specific as possible will help you cater to your target audience.

The more specific you are, the more you will attract a small number of people.

That sounds about right…

But at the same time, here’s the paradox: the more specific you are, the less capable you are of creating content that stands out from the crowd.

What’s going on here?

The Polymathic Approach to Blogging

“Study the science of art. Study the art of science. Develop your senses — especially learn how to see. Realize that everything connects to everything else.”

Leonardo Da Vinci

The future of blogging will belong to those who are able to integrate valuable knowledge from a variety of different fields, and then masterfully connect the dots, so they can provide more value to a single key demographic.

We have the art of blogging, the psychology of color, the science of marketing. Connecting seemingly unrelated dots, building a combination of skills and knowledge across multiple fields and topics, and then integrating them to create compelling articles is the future of blogging.

Problems

  • With hundreds of millions of blogs out there, the most lucrative niches are both overcrowded and ultra-saturated.
  • The barrier to entry has slowly risen, as more and more bloggers invest more resources into creating blockbuster content.
  • With over 70 million new articles being published every single month, it’s difficult to come up with a new angle to an old topic.

The Future

  • Become a modern-day polymath, but turning Malcolm Gladwell’s 10,000-hour rule on its head. Invest 1,000 hours in ten different fields, then connect the dots.
  • Rather than trying to expand upon the most popular topics within your niche, with the goal of search engine optimization, focus your time and energy on providing readers with valuable insights they can’t find anywhere else.
  • Don’t try to come up with a unique perspective. You stumble upon it as you approach the problems of your niche through a different set of skills altogether.

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