To read the 7 Habits of Highly Effective Bloggers click here.
Ever wondered how we learn a new skill?
For instance, how does a baby learn to walk? Do they do it perfectly from the first try?
Of course not.
They fail. Over and over again.
Learning, you see, is not about getting things right, but about failing in all possible ways until you figure out the one way that works.
Well, when it comes to blogging, I’ve done all the mistakes possible. From the lousiest content strategies to developing some awful habits. After all, there are a couple blog posts on my main blog that have been republished 5 or 6 times because I didn’t feel like writing something new.
So, yeah, I’ve been a highly ineffective blogger for the better part of seven years, but this has taught me that knowing what not to do is a lot more valuable than knowing what to do.
And I know from experience that the following habits will, undoubtedly, ensure frustration and failure, and turn you into the kind of blogger who doesn’t seem to get it.
So allow me to save you some trouble and share with you the following habits of highly ineffective bloggers.
1. They Focus Too Much on the Wrong Things
I’ve been blogging on a daily basis across two or three different blogs for over eight years. That’s an insane amount of time, right? And I should have a decent portfolio of content, but I don’t.
Because rather than focusing on creating content that I can be proud of, I was obsessed with growing my numbers and stats by using all sorts of social media gimmicks and tactics.
A highly ineffective blogger never, ever, ever gets the basics right. They have a beautiful website, but no content. They are masters at networking, but there’s nothing on their blogs to convince a one-time visitor to subscribe.
They build a large following, but they have nothing of value to sell, so they never earn quite enough from their blogs.
The key takeaway is this: Content matters. A lot. An awful lot.
Stop worrying about SEO, advertising, newsletters, and picking the prettiest theme ever designed. The best way to advertise your blog is to write one fantastic article. And another one. And another one after that.
2. They Only Write When They Feel Like It
After seven years of daily blogging, guess what? Most days I still don’t feel like writing. I don’t.
And the truth is that you are a fool if you think waiting around for the muse to show up is a good way to spend your time.
Ineffective bloggers are slaves to the dumb notion that inspiration is something you can’t force.
You find inspiration. It doesn’t find you. You go after it with all you’ve got, whether you feel like it or not.
Your job is to punch the damn keys, not lay a gold egg.
If everyone only worked when they felt like it, we’d probably still be living in caves.
3. They Spend More Time Thinking About Blogging Than They Do Blogging
Procrastination. One of the nastiest habits of the highly ineffective blogger.
They spend more time reading about, talking about, and watching other bloggers discuss blogging than they do punching those damn keys.
They call their procrastination research or something. I don’t know.
It’s easy to be a blogger. Just blog. That’s it.
Being a blogger, a content creator, anything at all only requires that you do the work.
4. They Are Afraid To Click the Publish Button
To be effective you need to write a lot, publish a lot, fail a lot, learn a lot, and do it all over again.
You get to create quality content by creating a lot of content. Consistently. Persistently. With passion and conviction.
Ineffective bloggers are so afraid that their words suck, or that they’ll piss someone off, that they are reluctant to even publish their blog posts.
Ineffective bloggers care too much about how many people read their stuff and what they have to say about it, and they spend too much time thinking and obsessing about their words being perfect.
Have no fear of perfection. You will never reach it, because it does not exist.
Punch those damn keys, and work on your craft every single day. That’s what every successful blogger before you has done.
5. They’re All Over the Place
This habit goes hand in hand with the previous one.
What is your niche?
Who is your ideal reader?
What is your blog about?
What are your goals?
Why do you even blog?
The ineffective blogger is all over the place. They don’t have a clear goal, or a niche, they just write what they feel like when they feel like it.
Ineffective bloggers start a new blog every three months or so. Ineffective bloggers have a lot of drafts that they never, ever polish into actual blog posts.
They have so many ideas that, excuse me, they start behaving like idiots.
If you want to be effective, finish what you start. Because truly successful bloggers do it and do it and do it until they get the job done.
6. They Are Too in Love With Their Ideas
Newsflash: ideas don’t matter. Not even great ones.
Only execution matters.
Ineffective bloggers are so fearful of never having another good idea that they don’t actually write them down and release them on the web.
What if someone steals their idea?
What if someone steals their blog posts?
The truth is that we live in a world of infinite ideas. And the more you write, the more ideas you come up with.
Creativity is diminished by being overly cautious, frustrated, and feeling as if your idea is something to be guarded.
A scarcity mindset will ensure just that: scarcity. Creative bankruptcy.
Also, ineffective bloggers tend to forget that there are no original ideas anymore. Everything’s been written about a long time before they were born.
In fact, the only thing that makes your idea worth writing about is you. The way you write it, the way you weave your own experiences and perspectives, and that’s something that no one can ever take from you.
7. They Think Too Much
The highly ineffective blogger will paralyze themselves by overanalyzing and overthinking everything.
They just worry too much.
They think that there’s got to be something called “the best way.” They might look for a shortcut. They might even use Google to try and find one.
And they think and they think and arrive at all sorts of bizarre conclusions. Like I did a few years ago when I thought there was nothing new to learn about blogging.
Can you guess what happened?
Everyone else outworked me, outperformed me, and I ended up not knowing what was going on.
If you think too much, your work will suffer the consequences. If you manage to actually write something, because odds are that you will waste your time either being paralyzed by fear or being too complacent by a false sense of superiority.
Don’t think, just write.
Stop thinking, wondering, daydreaming, guessing, plotting, trying to read the minds of your readers, worrying, and just punch the damn keys, because that’s what effective bloggers do.
Effective bloggers do the best they can with what they have, and then they hit that publish button, and while everyone is reading their content and comment and whatnot, they are busy working on their next blog post.
I also believe that highly effective bloggers know the importance of learning about their craft.
That’s why I encourage you to enroll in this crash course of mine.
Hundreds of people have enrolled in the weeks since its launch, and they are saying wonderful things about it, such as:
I follow several “blog” marketers, and I’ve read countless articles, some books, as well as listened to podcasts. This is the best work I have read! It’s definitely my blueprint now. Of course, it covers general things that are covered by many, however, the format and crisp concise writing and layout is a tool for building my blog.Melisa Daenzer
Cristian has put together a remarkable resource, packed with information for the beginner blogger. I highly recommend anyone new to blogging – or even seasoned pros – take advantage of this course. I look forward to exploring more of the offers on this site.Pippa Bear
What do you need to know about this course?
This introductory course is a great place to learn the basics of building and launching a blog.
These lessons will give you an overview of blogging, the basic structure of a blog, and the best process for writing articles on the web.
What is included in this course?
Over 60 different lessons, tutorials, guides, frameworks that will help you on your journey through the ABCs of blogging and beyond.