Today’s mind-blowing fact: online education is expected to become a $300 billion dollar industry by 2026.
If you’re a content creator, your most important asset is your mind. The skills you have acquired, either because of the niche you write about, or because you’ve been working towards growing your audience (copywriting, marketing, sales, etc.), those skills can be easily monetized via an online course.
Don’t just think about your articles, the result of your work, as the only things you can sell.
Why do people go online?
Because they want to acquire knowledge. They want to develop skills.
And the most effective way to help them is to create online courses. People are willing to pay for the chance to learn how to do something the same way someone they admire does it.
But that’s not the only reason why you should sell online courses. Here are four more reasons why every blogger should sell online courses.
1. An Online Course Is an Asset by Itself.
Think about it. You only have to create your course once. Do the work, offer it to your audience, and it keeps earning what others are so fond of calling “passive income.”
As bloggers, we often feel this inner pressure to consistently produce content. If we don’t publish, we feel that our readers might forget about us, or worse, unsubscribe.
And it’s this constant output of content that drives traffic (and advertising revenue or affiliate marketing income.)
An online course, however, is a digital product you can sell to as many people as possible, upgrading it and updating its pricing to reflect its value.
2. You Learn Best by Teaching.
Another great reason to create and sell online courses is that we learn best by teaching.
When we explain a concept, an idea, or even dissect a certain skill, we better understand it ourselves.
It is only by trying to help someone else replicate what you have mastered on a subconscious level that you are able to better understand it. And this, in turn, means you are also able to better replicate it yourself.
3. There’s More to It Than Just the Skills You Are Trying To Teach.
As bloggers, we might find ourselves with limited marketing skills, mostly because we are focused on creating articles of such high-quality that the blog will “market itself.”
An online course, however, requires that you do take the time to learn a bunch of different skills, sometimes having to step outside your comfort zone.
From recording a video/audio to scripting your lessons/modules, and from building a landing page to engaging your students through the learning management system, creating and selling an online course will challenge you and help you develop skills that you can then use to better market your other products and services.
4. Teaching Others Helps You Become an Authority in Your Field
You can notice this trend with the Masterclass series of courses. Famous people who are authorities in their field are teaching online courses through this platform.
But the reverse is equally true.
Teaching an online course helps you establish authority, and may even turn you into the go-to resource for many other bloggers within your niche.
Yes, you may think this won’t help much, you may consider that you’re not blogging to help your “competition,” but this is a very short-sighted way to look at things.
After all, if you do help inspire the next generation of content creators, they will mention you as an inspiration, and all of their fans and customers will also check out your stuff.
You might be thinking, “There are already a million courses out there.” Or maybe you’re thinking, “There’s a lot of free information readily available these days.”
Those are not valid excuses. If your course adds value and is reasonably priced, people will want to buy it.
What Tools Can You Use To Create an Online Course?
For our Learn Platform, we use Podia, and it’s an interesting (and quite affordable) all in one solution, offering a plethora of features and integrations, taking care of email marketing, memberships, funnels, landing pages, and so much more.
Truth be told, there are a plethora of platforms out there, including some that are specifically tailored to video content, and quite a few marketplaces, such as Udemy and Skillshare.
Of course, you can even install a free WordPress plugin like Sensei to get you started.
If you’re curious about more LMS platforms, you can check out our toolbox here.
Whatever platform you decide on, be sure to try creating an online course and share your expertise with others.
Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase, at no additional cost to you.