Whenever someone decides to start blogging, they undoubtedly have to learn about this ubiquitous term: search engine optimization.
The plethora of advice, frameworks, plugins, specialized platforms, communities, and such doesn’t help either.
After all, even when we talk about audience growth, we usually have to talk about the traffic that we receive via search engines.
But here’s what happens.
In trying to please the search engines, we end up writing articles that confuse or even disappoint a lot of potential readers.
Let me give you an example:
In our attempt to please search engines we often end up writing generic articles that fail to entice our readers.
It’s not just about the headlines, but about the concepts we use to design and build our articles. The foundation, so to speak, is faulty, and it leads to us building a tower that could easily fall.
Optimizing content for search engines
If you want to rank on search engines, you usually try to rank for a specific keyword, and the easiest way to do that is by creating an article that is littered with mentions of said keyword from the headline all the way to the conclusion.
But to the vast majority of those who have been searching for said piece of information on the web, there’s no apparent value in reading your article.
In other words, there’s nothing to distinguish you from the thousand other bloggers who have been using the same recipe.
Indeed, we’re all guilty of writing articles like that, and we often do it because it seems like we can better explain what our articles are all about and add value to our readers.
However, this is often not the case.
When optimizing for search engines, we do first-time visitors a great disservice. And it’s ironic, because that’s the kind of traffic search engines often send our way: people who have no idea who we are.
At the same time, you are…