What is the first thing you notice when browsing a blog’s front page?
What grabs your attention when reading news articles? What makes you want to click on a link?
Yes, headlines are that important. They act as a hook that attracts our readers, gets them to click on our articles, and give our words a bit of time and attention.
Yet, most bloggers work hard on a post, and only before they hit that “Publish” button do they stop for a while to think about their article’s title.
It’s not how this works.
First the headline, then everything else.
Because a bad or even generic headline means your article is doomed to go largely unread.
What makes a great headline?
An irresistible headline should:
- Provide some sense of what your post is about to the reader
- Elicit curiosity as to what benefit your article will provide
- Convey the idea that this post is somehow unique
- Urge the reader to read the post RIGHT HERE, RIGHT NOW.
Ask yourself these questions before you write your headline:
- Does your headline make it clear to the reader as to what’s in it for them if they read the post?
- What could you add to make your headline more intriguing and believable?
- Does your headline trigger a strong, actionable emotion?
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