Once in a While, Write an Article No One’s Ever Going to Read7 min read

During my nine and a half years of blogging, I’ve been asked thousands of questions by other bloggers. 

About content, about networking, about selling stuff. I’ve been asked about my success, about my failures, about my headlines, about my introductions, and about the way I choose the photos I place at the top of my articles.

But never have I been asked this, “When were you the happiest as a blogger?”

Do you want to know the answer to that question?

It was when no one was reading my stuff. I had just discovered blogging. I was happy to be a beginner. I was punching the keys, and it was all about fun. No one was reading my words, and I wasn’t expecting anyone to read them.

Then I kind of got lucky, people found my blog, and they liked what they read, and six months later, I was doing my best to serve daily content to an audience of over 20,000 people.

That’s when I started to earn quite a bit of money, enough to call myself a full-time blogger.

It was even more exciting, and it gave me energy like nothing else. For a while. But then it got complicated. Or I became complicated.

You see, this is the thing about writing for other people. A lot of other people. 

I was writing for money, I was writing to impress my readers.

Blogging was no longer about expressing an idea, about writing into existence an idea that would keep me up at night.

To be honest, I was never afraid of rejection. It does not matter what one reader thinks or comments about my content.

What I struggled with, however, was the fact that I was trying to please all these people whom I called my readers.

Then, something worse happened. I got cocky. Plain and simple. It happens to most bloggers, as they become popular. You’ve got this twenty-something Romanian guy, writing a bunch of 300-word essays on life and love and death and fate, and hundreds of thousands of people read and comment and share on those silly little essays.

It’s a lethal combination that one. Trying to please people while thinking you’re better than just about everyone else. 

Of course, I failed. Not the kind of failure where you give up, delete your blog, and move on with your life.

The type of failure that is slow. The most usual type. Day by day, I’d lose a bit of my drive, a bit of my passion.

I’d complain to my mother, from time to time, and all she could do was shrug.

Pardon the cliche, but I felt like a hamster on a wheel. Like Sisyphus rolling that damn boulder up a hill.

I kept punching the keys, of course. No satisfaction guaranteed. Until someone commented something that went like this, “How come you have over 100K followers and only 2–3 comments on your articles?”

That was my wake up call.

Every Once in a While, Have Fun

That day, I thought, “well, if no one’s reading my stuff anymore, I’m free to write anything I damn well please.”

And that’s what I did. That’s what I still do, from time to time.

You may have noticed this article I wrote a few months ago. It’s not my usual style. I don’t write about myself like that. There’s absolutely no benefit to you, as a reader, other than the fact that you get to know me a bit more.

But I had so much fun writing it. Truly. I had fun coming up with all sorts of weird facts about me, or interesting little stories about my life. It was fun.

Look, in time, this gets old. Even getting new readers gets old. Even if you have the best support system in the world, it gets old.

You don’t burn out, but rather wear out. Or rust out.

But there’s this feeling that you’re just writing to a shapeless mass of people, as if all the shadows of all those who follow you melted into each other on a wall.

That’s why this exercise is so powerful:

Once in a while, write an article that no one’s ever supposed to read.

Write an article without having to worry about later having to edit it into perfection. Don’t write about a topic that you think your readers will love, or something that’ll make you money. 

I realize that this might sound like a waste of time. Why would you want to write an article no one’s ever going to read?

Because the words we write for others are limited in their ability to truly matter.

The words we write for ourselves, however, can even nudge the world a bit.

Let me give you an example. Roman emperor Marcus Aurelius kept a journal. It was his way of making sense of the world, of analyzing his actions, his thoughts, and his beliefs.

It was something that was never meant to be read by others.

Ironically, we now know these thoughts as Meditations, one of the best works of stoic philosophy ever written.

What Happens if You Don’t Play to Win?

At the end of the day, we all write with a clear goal. We want some sort of external validation, whether it’s money or likes or more readers. That’s okay.

It’s why we call ourselves bloggers, and it’s this urge that makes us click on the publish button.

With this exercise, you stop playing to win. There’s no external validation to be pursued. You just play in order to enjoy the game.

This fun exercise reminds you that there’s no such thing as failure — only your fear making it seem real.

Writing something that’s never meant to be read by another human being reminds you of the fact that it’s the journey, not the destination, that matters most.

If you’re not having fun when you write your articles, all the external validation will one day feel insufficient.

A blank document is intimidating because you think there’s some rule you have to follow, there’s someone you’ve got to please. And you forget to please the most important person, you.

You forget that writing is an act of discovery, of venturing in search of ideas you’re passionate to write for the sake of it.

This simple exercise reminds you that writing should be fun, that writing should be about making you feel a sense of pride for having completed something that matters to you.

Yeah, money’s fun. Yeah, likes and comments are fun.

But you know what’s even more fun?

Doing work that means something to you, while you smile inside like a child because you’re having so much fun you can’t even fall asleep…

While it’s important to have fun and let go of our desire to be read, it’s still important to get other to read our content.

That’s why I have an offer for you: promote your blog for free on blogsy.

Join a hundred other bloggers who have already created promotional pages for their blogs on blogsy.

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comment 19 comments
  • Bacardi Gold

    Sometimes it’s comforting to read on how others write to please their fans and forgetting about themselves. Not in line of getting more readers. A wise read. Be safe.

  • Anusha Yeddula

    Well said. We often get lost in the drill, and this kind of self-intervention always helps to put things back in perspective.

  • sebastiancmwelwa

    I think this speaks to me, I work full time and for starters i am not into blogging for money, i would want to express myself on issues of everyday life, learn and teach, and i thought blogging was one of the best platforms.

  • CameronGorrie.blog

    Thanks for this Cristian. I’ve noticed myself that I now worry more about views/likes/comments nowadays than when I first started – when I was just having fun with writing about things I found interesting. Perhaps I should bring that back. Obviously your blog is a much different scale to mine, but I think we can all relate to the core message here.

  • Live Today With Faith

    Great piece of writing. Very true, I think everyone wants the 1000, 5000, 10,000 followers but then when that arrives they sudden realise that its not as much fun as it used to be. What was once fun is no longer fun, you start to tone police yourself. Over edit, over think, and as a result you can fall out of love of writing.

    As you suggested, writing that article just for you can connect you with the writer within you that has no limits boundaries, or people that may be offended.

  • BookerTalk

    Your comment “If you’re not having fun when you write your articles, all the external validation will one day feel insufficient.” had me nodding violently in agreement. If you’re writing a post and it feels like a chore then it’s time to ask yourself WHY am I even blogging? Am I writing this post because my schedule says I’m meant to post today? Or am I writing it because I’m afraid I’ll lost followers if I don’t post often? Neither are good reasons are they??? The answer should be I’m blogging because I have something to say that I want to share and I’m going to enjoy saying it.

  • Life with a side of extra happy

    Oh my gosh, thank you so much for this piece! This is the type I’ll save and read over and over. Thank you!

  • Relijen

    Very good post 🙂 I do this, I have a page on my site on which I store all the thoughts that meander through my mind as I’m doing other things. They’re not necessarily for anyone to read but if they do, it’s, of course, appreciated.

  • Jennifer Robin

    Everything I write ends up in this category, lol.

  • Strategies2Cope

    I agree. You have to once in awhile write about whatever it is you truly want to write about and I feel that doing so is freeing. It can be hard to always write about autism and parenting. I get stressed at times reliving what I’m writing and it’s all so I can try to help other parents stress less! Writing about writing, love and music 🎶 is definitely more peaceful for me, but there are times when I have to just free write and let the pen just go. It feels great. Thank you for your post!

  • cordeliasmom2012

    It’s good to know that it is, in fact, possible to make money blogging, as you have done. For those who want to do that. Many of us, of course, only write (or photograph) for the sheer joy of doing so, whether or not our readers and followers pay attention. Personally, I’ve always told myself that when it stops being fun and becomes too much like work, I’ll stop doing it. Hasn’t happened yet, although it is becoming more and more of a struggle to stay in the game. The thing is, even though I blog for my own benefit, people do seem to be interested in what I have to say, and they do seem to like my pictures, so whenever I think of giving up, I feel like I should continue for their sake. Then I seem to find the fun in it again, and blogging life goes on.

  • kimsammy

    “A blank document is intimidating because you think there’s some rule you have to follow, there’s someone you’ve got to please. And you forget to please the most important person, you.” This honestly made me smile unconsciously and that proves how great you are as a writer because you affect other people in a good way :)) I just read a few of your piece but I must admit, I’m a fan 🖤

  • writingandphotography0531

    Hi, Thank you for your article. I am in my first week of blogging and I don’t really expect that anyone will ever read any of my ramblings but I have enjoyed the act of writing. My site is not commercial and I didn’t set it up to sell anything. It has been good reading that not everyone plays to win.

  • creechjessyka

    I honestly feel think all of my post will never be noticed.

  • Vickie Noel

    It looks like you wrote this post for me. I’ve been so conscious of writing what people will want to read to help me attract more readers that I’ve even stopped writing, thinking to myself that nobody want to read what it is I’m thinking…and that those thoughts in my head can’t fetch me a dime. I’m actually shocked when I randomly get notified of people following my blog… like, what on earth did I write that would make someone click that button?

    I’m going to reexamine myself and try to loosen up a bit. Maybe, just maybe, I’d get it right this time. Thank you, Cristian!

  • Lokesh Sastya

    I just want to say, “ Thank you Christian ”.

      • Lokesh Sastya

        You are helping a lot of people for free. People should value your work. Thank you.

  • Essence of life

    so true ..I too started writing for myself . after posting 4 to 5 lengthy posts people said no one reads lengthy post and one day I cutshort them all in a day but there was no fun or LIFE in my post now as it was like full of pointers in a school.. but thats what it is .. everybody is in a hurry to read next.

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