You’ve heard the term “target audience” a few times by now, but what exactly does it mean?
Well, your target audience is the group of people you’re writing to. They are the ones who are most likely to:
- engage with your content
- self-identify as having a strong interest in your blog’s main topics
- have the most to benefit from your content
- take definitive action after reading any actionable steps you might share with them
But, of course, that’s not what troubles most bloggers.
In fact, most bloggers struggle because they are trying to attract the wrong target audience.
