Your Unique Selling Proposition is The Value You Add to Your Readers5 min read

“Add value to your readers” is one of the imperatives of blogging. It’s vague, counterproductive at times, and difficult to implement.

“Be original” is another sacred rule of blogging. 

For your content to stand out, it’s got to add value to your readers and say something that no one’s ever thought about.

In other words, it seems like an impossible job.

Well, what if I were to tell you that you only have to focus on adding value to your readers.

Here’s why and how.

Your Article Is Your Product

It seems most bloggers tend to forget that running a blog is the same as running a business.

I know what you are thinking. 

“But I am not charging folks any money to read my articles.”

Yes, but you are asking them to give up on something much more precious than money: their time and attention.

And this means your article is your product, and your readers are your customers.

And you know that terrible, terrible cliche: “the customer is always right?”

In other words, you need to do everything in your power to provide your readers with the best experience possible, to offer them quality content.

You can blog about what you want, but know that certain ways of writing and subjects aren’t as appealing as others, so don’t whine when you see that heartbreaking zero next to your followers.

You can be authentic, unique, and sincere, but in order for your articles to add value, you must do one of these three things.

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