What is the secret ingredient to success as a blogger? Is it inspiration? Motivation? Is it the ability to treat blogging as an art or as a business?
The answer is simple. The secret ingredient is strategy.
What are the strategies you deploy to reach your goals, both in terms of audience and engagement and also income?
What is your content strategy? What is your content marketing strategy? What is your networking strategy?
That’s why I decided to share 3 creative strategies to help you grow your audience in 2021.
1. Create content with your readers, not just for your readers.
Everyone knows of the importance of writing content with the reader in mind.
But what about asking them what they want to read? What if, rather than relying on the feedback you receive, on the stats of your articles, you were to actively ask them what type of content they’d most like to read from you?
One of the best ways to go about this is by including surveys in your email marketing strategy. For this purpose, we use MailerLite, as it’s one of the most affordable and feature-rich platforms out there.
At the same time, you can simply ask your readers for suggestions on future content, or share a poll that allows them to vote on different topics/ideas you might write about in the future.
What if you were to start a weekly series of articles based on your readers suggestions?
What if you were to ask your readers to vote next week’s topic?
Would that make for a more engaging experience for your readers?
You could even take this a step further and give your readers the chance to add their own short contributions to your articles.
This sort of collaborative work is one of the most overlooked content strategies.