I remember zero as both frustrating and heartbreaking, the kind of feeling that makes you so angry you feel like crying.
I remember when no one ever read my articles, no one ever bothered to comment on my content.
Worst of all, I had no idea why no one gave a damn about my words.
If you’re in this situation, and you’re wondering why no one reads your articles, you should read this article.
Also, you should know that it’s usually a part of the natural process of being a beginner blogger. Beginners make mistakes. That’s just how it is.
The good news?
I’m going to help you figure out what mistakes you might be making by sharing with you the most common seven reasons why no one reads your articles.
1. You Publish Too Often
Didn’t know that was possible, did you?
But it is. In fact, it’s likely the most common reason why beginner bloggers don’t get any attention at all.
Well, because social proof is effectively working against you. Big time.
Readers are kind of picky these days, mostly because of the sheer quantity of information that is readily available, but also because there are a lot of popular bloggers whose content they can read.
That’s why I always advise beginners to spend more time promoting content and less time writing and publishing content.
Let me give you an example.
Let’s say you publish an article today. You then spend the next 3–4 days promoting your blog, networking with other bloggers, trying to find readers, and so on.
Think of it as an 80-20 rule of sorts, but one that can be easily adapted depending on the efforts and how good you are at attracting readers towards your blog (and, yes, the quality of your articles also matters a lot when it comes to engagement levels.)
The people who visit your blog will most likely read your most recent article. They will interact with it, some of them might even comment.
That way, you build social proof. There’s an actual conversation going on in the comments section of your article. There’s proof that other people have read (and liked) your article.
It’s thus far more likely for others to read your article, even after it’s no longer your most recent post.
If you do not do this, and if you do not allow for your article to build that social proof, no one’s ever going to read it.
After all, who’d like to read the fifth most recent article on a blogger they never heard of, an article that no one’s ever read?
Pro-tip: Yes, this does mean that the more popular you are, the more often you can post. As a matter of fact, the more popular you are as a blogger, the less time and energy you have to invest in networking and promoting your content, and the more time you spend creating content.
2. You’re Not Creating Blockbuster Articles
Let’s be honest. Most articles are bland.
Because they lack elements that truly make them stand out.
The salt and pepper, so to speak.
If you want folks to read your blog, you’ve got to spend time creating derivative content (graphics, videos, podcasts, etc.) that will help your readers better understand and better relate to the content you are sharing.