I’m not in the sugar-coating business, mostly because sugar, even though it tastes good, is kind of bad for you.
I don’t like to tap-dance around the truth, because ignoring the truth is a gateway to a lot of frustration and heartbreak.
But I haven’t been completely honest with you. No one who shares advice on writing ever is, because complete honesty would mean that we should place a disclaimer at the top of each article, guide, or tutorial saying, “There are certain aspects that you can’t control, no matter how much you try. You might give 100% and still fail.”
And no one wants to read that.
But, well, I am going to do my best to share with you some of the things that no one likes to tell you about blogging, mostly because they are nuanced truths that can be easily misunderstood.
Content Is King, but Luck Is Queen
You probably have read this rule of blogging countless times: frequently publish quality content.
It’s simple, it’s kind of easy to do, and it gives you the chance to assume responsibility for your success or lack of it.
Write great content, and you will become successful.
The harsh truth is that sometimes luck plays its part. I’m sorry. I can’t write a three thousand word tutorial on how to get lucky, but I can write one about creating great content.
Sometimes you get lucky. Sometimes a certain article resonates with readers, for unknown reasons. Sometimes, your article gets shared by famous people on Twitter. It happens, and there’s nothing you can do to control it.
Yes, the more you work, the luckier you seem to get, but there’s nothing else you can do.
Sometimes someone’s first article goes viral, while other times it’s quite the opposite.
I, for instance, have had to leave claw marks on everything I ever achieved. It’s just my karma. Makes me appreciate it more, indeed, but sometimes I wish I got lucky, at least once in a while.
Luck plays its part, and luck does favor the bold, but it’s also hard to please, and it has some mysterious ways.
Warning: This doesn’t mean that you have to make luck a big part of your blogging strategy. That’s why you shouldn’t count on one of your articles going viral. Never, ever.