The Most Underrated Way to Grow Your Audience8 min read

“I made a decision to write for my readers, not to try to find more readers for my writing.”

Seth Godin

Be honest. You spend a lot of time going through your stats, going through the numbers: how many views, how many likes, how many readers…

You also spend a lot of time trying to figure out creative ways to grow your audience.

The truth is that the art of blogging is hard drudgery, and there’s a lot you can do to get more people to read your blog, but what if I were to tell you that there’s one aspect you (most probably) have been overlooking?

The numbers always lie.

Take a good look at this picture. It shows the map of all the folks who read this blog on a monthly basis.

It’s a fun statistic. On the same page, you can see a number of other stats: the number of followers, shares, comments, page views…

Traffic, they call it.

Numbers.

But that’s you, if you come to think about it. One of those numbers is you. If you’ve commented a few times on my blog posts, your name appears in another statistic as a top commenter.

Are you a statistic? Just a number?

Aren’t you an actual person?

Aren’t you just like me? Like the person who commented before you? Like the person who will comment after you? Or even reply to your comment?

Yet, somehow, it’s so damn easy to forget that our followers are real people.

And that’s when you make all sorts of mistakes. And that’s how you screw up. Big time.

The power of one

Here’s an interesting story. The first article of mine ever to go viral went viral because of just one person sharing a link to my article with their impressive Twitter following.

I didn’t even know such an influential person was reading my blog. I had less than 50 followers at the time.

And that’s the thing. That’s the issue.

No one ever starts a blog with the goal of having one reader. Just one.

And that’s a big problem, because, you see, you write your first blog post, you publish it, and you get that first follower.

%d bloggers like this: