One statistic I often share with people is that an average of 70 million new articles are being published on blogs every single month.
But another statistic is the following: most of those articles are mediocre, because the bloggers themselves spend an average of 3 hours writing, editing, and formatting their articles.
It’s overcrowded, but not ultra-competitive.
And one of the reasons for this is that mediocre bloggers write mediocre sentences.
You, I’m guessing, don’t want to be mediocre.
You want to be great. You believe your blog posts are fantastic.
But you see, everything you write … every blog post, story, article, paragraph … begins and ends with a sentence.
Truth be told, most bloggers focus on facts. Well, a sentence must contain and translate emotion as well.
There’s an emotional undertone you must become aware of, and you must truly feel what your readers feel as they read your article.
That’s why, here at the Art of Blogging, our mantra is, “Punch the damn keys!”
You must feel the weight of each word as you type it into your computer, you must truly get a sense of what each word makes one feel.
Here’s an example of probably the best six words ever written into existence:
Yeah, I know that it’s not sure Hemingway came up with this one, but this is brilliant, brilliant writing.
Six words. Just six. And our imagination fills in the blanks. Thinking about the reasons someone would sell baby shoes, if it’s a tragic story, a mundane occurrence, something much more sinister.
So, when you are trying to get people to respond to your requests, follow your blog, or donate … you need to write the kind of sentences that makes people feel.
Here’s how it’s done…