[Tools] The 5 Best MailChimp Alternatives7 min read

There’s no doubt about it! Mailchimp is one of the most popular email service providers out there, and the go-to platform for beginners in the realm of email marketing.

But is it the best option out there?

Let’s find out, shall we?

MailChimp’s Limitations

I’ve used Mailchimp as my email provider for over five years, and it used to be a fantastic platform, especially if you had a small enough list to make due with their free plan.

But what if you want more? What if you want automations? Or transactional emails? Or to integrate it with other tools and platforms?

  1. Mailchimp has slowly become one of the pricier options out there, especially given their limitation on how many emails you can send to your subscribers.
  2. Transactional emails are billed separately, and that means that you can’t send abandoned cart emails, follow-ups after a store purchase, or set in place an automation for first-time or recurring customers.
  3. Their integrations aren’t the best out there anymore. For instance, there’s no out of the box integration with Shopify.
  4. Their popups are some of the most basic there are, especially on mobile devices. Yes, you can use a third-party tool, but when you are paying more than $100 per month on a tool, you expect more features and more functionality.

It is for these reasons that Mailchimp is no longer the best platform, even if you are a beginner and can make due with their free plan (under 2,000 subscribers and 12,000 emails per month.)

That being said, here are some of the best alternatives to Mailchimp:

1. Sendinblue

Sendinblue is an interesting solution.

Trusted by over 175,000 users, Sendinblue is a complete platform, offering email marketing, SMS, chat, automations, transactional emails, landing pages, and more.

What makes it a good Mailchimp alternative:

  • Unlimited subscribers, even on their free plan (although there is a limit of 300 emails per day)
  • Advanced segmentation, even on their free plan
  • Automations
  • Transactional emails included in their plans
  • SMS marketing
  • Unlimited contacts
  • Easy-to-use drag and drop email builder

How much does it cost?

Sendinblue is free with unlimited contacts but limited to 300 emails per day, and their paid plans start at $25/month.

2. Constant Contact

Another interesting Mailchimp alternative is ConstantContact.

It offers all the tools you need as an email marketer, including list segmentation, landing pages, signup forms, automations, and more.

It’s not as feature rich as Sendinblue, but it does cover all the necessary basics of setting up a proper newsletter for your blog.

What makes it a good Mailchimp alternative:

  • One of the most beautiful and easy to use drag and drop email builders
  • Easy-to-navigate user interface
  • The ability to collect online donations

How much does it cost?

ConstantContact pricing starts at $20/month for unlimited emails, based on the number of subscribers you have, and goes all the way up to $45/month for their Email Plus plan.

3. MailerLite

MailerLite is the platform I use both for The Art of Blogging and for The Art of Marketing newsletter.

It is by far the leas expensive platform of the bunch, with plans starting at $10 for unlimited emails and up to 1000 subscribers.

Also, MailerLite provides all the usual tools: popups, landing pages, automations. It integrates with Shopify, Facebook, and a number of other platforms.

What makes it a good Mailchimp alternative:

  • Unlimited emails
  • Transactional emails
  • Beautiful pop-ups (and a lot more customization options, exit-intent popups, hidden/show on mobile)
  • More integrations
  • iOS app
  • Automations, even with their free plan
  • More robust website/landing page builder

How much does it cost?

MailerLite has a free plan avavilable: up to 1,000 subscribers and 12,000 emails per month, and their plans start from $10 for 1,000 subscribers, unlimited emails, no branding, and custom domains for landing pages/websites.

4. GetResponse

GetResponse is another all-in-one platform, but it does have an ace up its sleeve: webinars.

Webinars are fast becoming one of the most popular marketing and outreach tools, and GetResponse helps you properly capitalize on it.

Also, GetResponse offers a plethora of other features, such as seamless integration with Shopify, sales funnels, and marketing automations.

What makes it a good Mailchimp alternative:

  • The ability to seel digital products
  • Webinar software (browser-based)
  • More integrations
  • 99% deliverability
  • Sales funnels
  • Advanced list segmentation

How much does it cost?

GetResponse plans start at $12.99/month for 1,000 subscribers and go all the way up to $99/month if you want Webinar integration.

They also offer a 30 day free trial.

Also, there’s a BlackFriday sale going on, with discounts of up to 40% on their plans.

5. ActiveCampaign 

Another popular Mailchimp alternative, ActiveCampaign is more expensive than the others in this list, but it does offer a robust set of features, especially if you have an online store and need integrations and marketing automations.

active campaign automation

What makes it a good Mailchimp alternative:

  • Powerful automations
  • Mobile app
  • Beautiful interface and drag and drop email builder
  • Custom recipes for automations
  • Integrates with over 200 different apps
  • Phenomenal customer support (truly wonderful people working there.), which is something that Mailchimp lacks.

How much does it cost?

ActiveCampaign plans start at $9/month with their Lite plan, which allows unlimited emails and 500 subscribers and goes all the way to $200 per month with their Enterprise plan.


And now for the million dollar question:

Which email service provide should you choose?

If you’re just starting out with email marketing and want to grow your list at no or for a reasonable price, I recommend either Sendinblue or MailerLite.

If, on the other hand, you’re serious about growing your list, and also want to offer Webinars as part of your growth strategy (if, let’s say, you’re a personal development coach), then GetResponse is one of the best solutions out there.

If you don’t plan on sending out too many emails, and want a simple and easy-to-use platform, then I recommend ConstantContact.

And if you’re using Mailchimp’s free plan and have less than 1,000 subscribers, then MailerLite offers a more robust set of features for free.

Ultimately, is worth noting that all of these platforms offer most of the tools and features you need to successfully build an email newsletter, create custom automations (which come in handy if you plan on monetizing your blog or promoting different products.)

What matters most, however, is that you start building that email list and that you deliberately make use of all the features available to grow your list.


Thank you so much for reading this article.

Don’t forget to subscribe to our newsletter (and receive an eBook filled with strategies and frameworks as a gift.)

Cheers,

Cristian

DisclosureThis post contains affiliate links. This means we may make a small commission if you make a purchase, at no additional cost to you.

9 Comments

  1. This is exactly what I was looking for quite a while now. You wrote just enough about each provider, to make my decision easier.
    Thanks.

    • My pleasure, Maja.

      I actually thought about this because I was talking a few weeks ago with one of my one-on-one clients, and Mailchimp came up, and I was like… “Yeah, but…”

      And then I told them what I use, and why, and why Mailchimp is not the best option out there (at least, not anymore).

  2. Thank you. This is so helpful

  3. Hey, can you download these apps on your mobile

  4. Great list!

  5. How long can I use the free plan of SendinBlue? Also, can I integrate it with a WordPress.com blog? When I use the block editor, there are options to include subscription popup from MailChimp and MailerLite, does that mean I can’t use other services?

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