Overthinking It

Ever since I decided that I’d be sharing insights, reviews, tips and tricks about platforms, tools, and software for bloggers, I’ve been wanting to write two articles:

  1. About the tools that I am using right now, and why I believe they’re (almost) the perfect tech stack for a money-making blog. This is an article I am working on, because I want it to be as accurate as possible and give you a clear idea of what, why, and how those tools work together.
  2. About the fact that we are all overthinking it.

About the second option… we are. You are.

What platform should you choose to blog on?

Do you go with WordPress.com? Do you self-host a WordPress installation?

If you choose WordPress.com… what plan do you choose?

If you choose to self-host, what hosting provider do you go with? Bluehost? Dreamhost? Kinsta?

Oh, my… but what about a domain name? Where do you get one of those? Namecheap? GoDaddy?

But what about other blogging platforms?

What about Ghost? Or maybe Webflow?

What about Wix?

Or Squarespace?

Or… maybe something more exotic. MailerLite’s website builder? The one I used to design The Art of Marketing‘s homepage?

Or do you use GoDaddy’s website builder? Or Mailchimp’s?

Then… what about email service provider?


Active Campaign?


Maybe just use MailerLite for everything, right? Build your blog, send out your emails, and that’s it…

And you find yourself going down the rabbit hole… reading reviews, comparisons, trying to figure out the best platform…

What about pricing? What about features? What about integrations? That’s another thing… because whatever software you choose has to integrate with everything else… otherwise… headaches!

What about landing pages? Should you use Instapage? Landingi? Unbounce?

And don’t let me get started with e-stores. Should you go the Shopify route? But if you plan to sell digital products, you will struggle and need to use another tool. Should you choose Ecwid instead? Or maybe Sellfy?

What about a LMS in case you want to sell online courses? Do you choose Thinkific because they have an app for Shopify? Or do you use Podia as an all in one platform and say “no” to an online store, an email service provider, and a digital downloads fulfiller?

And in doing this, and by wasting so much time and energy doing this, we overlook two important steps:

  1. You’ve got to decide. Seriously. Just decide. Pick whatever platform. Most offer free trials. See if it works or not. See if you like the UI, if you can make sense of the features, if there’s something missing.
  2. You can always change your mind. That’s the thing. You can change your mind, switch platforms, and that’s it.

We often overthink this part.

I overthink this part. I’ve tried more than a hundred different tools, plugins, platforms, and…

The truth is that it, in the grand scheme of things, it doesn’t matter that much.

Still… the quality of our words matters more. The quality of the ideas we share. That’s at least 70% of the battle, right there.

A lot of people get lost in the details, but they never take care of the basics. That’s the very definition of overthinking, at least in my dictionary.

The basics are as follows:

  1. Punch the damn keys.
  2. Do the work, no matter what.
  3. Consistently publish new content.
  4. Engage others within the community.
  5. Never, ever, ever give up.

That’s terrible advice, I know, but those are the basics…

It’s not the platform, it’s not the software, it’s not the tools… it’s all about the ideas, about the words you use, and about placing those words in just the right order, so you can nudge the world a bit.

That’s what matters most of all…

Everyone wants to know the best, cheapest, and most reliable webhost…

Let them do that, while you work on the basics.

And once you master the basics, then you can think about all the details, the tools, and the platforms…

DisclosureThis post contains affiliate links. This means we may make a small commission if you make a purchase, at no additional cost to you.

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Cristian Mihai
Became Internet famous by the age of 23. Never recovered. I write short author bios all over the web. I’m an acquired taste. Don’t like me? Acquire some taste.
Articles: 38


  1. Thanks. As always, you remind us that without quality content we are just skipping around a blog. We’ve got to remember to keep it about blogging, more than marketing and mailing.

  2. Very informative but with a hidden depth. Thank you for this!

  3. Very helpful links. Hadn’t heard of most of these services.

  4. Clever, clever, clever – I don’t like what you’re doing at all, but at least you’re honest about it. And yeah – this is a very clever post.

  5. It’s definitely not bad advice! That’s some real motivation out there! By the end of your post I already got the drive in me to ‘punch those damn keys!’ Thank you!

  6. Yes, this is true, overthinking has killed creativity even before it is born.

  7. Hahahahaha Just have to laugh at myself: How many times have I fallen down the rabbit hole. Yes, we all do it, but the best advice (and what I keep telling people) – Just do it. Thanks.

  8. Beautiful, very well written

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