Contrary to popular belief, a blogger’s job is not done the moment they click the publish button.
In fact, it’s not even after they share their latest article across all their social media platforms, or after they’ve created a YouTube video based on the article, or even after they’ve recorded a podcast episode in which they discuss the same ideas as they share in the article, that their job is done.
And, truth be told, promotion is half the battle.
70 million new articles are being published each and every single month. Millions of new blogs, new platforms, new ways of reaching people.
The game has become absurdly competitive, and that’s why, if you want to stay ahead in the game, you must play the game in uncoventional ways.
Here are five such ways you can use to promote your blog.
The underdog of social media platforms, Pinterest is slowly becoming one of the best ways to promote one’s blog.
With over 250 million monthly users, it is now the third largest social network in the US, but there’s something else that makes it one of the best platforms to promote your content.
The average lifespan of its content.
Almost 140,000 minutes…
Compare that to the average lifespan of a tweet, and you kind of understand how important this platform is.
And the best part?
Even if you invest in ads, you still get a lot more for your money. A lot. Content tends to go viral on Pinterest in ways that it just doesn’t happen on other social media platforms, especially those owned by Facebook.
All a pin often needs to go viral is just a little push, and then it will begin to bring in a ton of organic traffic.
Add to that the fact that, yes, you can link any of your pins to any part of your site (individual articles, products, etc.), and Pinterest becomes a no-brainer when it comes to promoting your content on social media.
How do you promote on Pinterest?
The easiest and most obvious way is by sharing content.
Think of it this way:
- You write, edit, and format your article.
- You create derivative content based on that article, meant to promote your article on social media.
Derivative content, such as social media posts.
I personally use Canva Pro for most of my graphic design needs.
There are a ton of templates available, and it’s one of the easiest and simplest solutions out there.
In case you’re not familiar with Quora, it’s an online forum where people can ask questions about pretty much any topic.
Now, while Quora is a brilliant way to find readers, interact with them, and, most of all, figure out what type of questions they would most like answered, actively promoting your blog requires a bit of diplomacy.
How do you promote on Quora?
In other words, don’t promote directly.
I see a lot of people doing this: they provide value through an answer, they establish authority and expertise, and then they ruin it all with a dumb call to action (“Visit my blog”, or “this is from my book”, or “I wrote an article about this topic.”)
Yes, if you want to promote on Quora, you’ve got add value, and by taking the time to answer someone’s question (rather than just throw in a link to one of your posts), you’ve done just that.
But don’t ruin it by mentioning your blog.
People will visit your blog. They will check out your profile.
We’re a curious bunch!
So there’s no need to add a call to action in any way.
Just be helpful, add value, add links to your blog in your bio, and that’s pretty much it.
Quora Promotion 101.
3. Quuu Promote
Quuu Promote is an interesting platform, and it stands out from the crowd because it promises to promote your content across a network of highly engaged readers.
There are two options available: manual or automatic.
The manual option means you’ve got to submit your blog post, selecting a relevant category, and then your article gets reviewed and promoted for as long as it’s relevant.
The automatic option? They’ll automatically add new articles from your blog’s RSS feed, create 3 variations of your promotion for each social network, select relevant categories, add hashtags, the works.
The manual plan is $50/month, while the automatic is $75/month.
If you frequently and consistently publish new content, Quu Promote is a hassle-free way of promoting your content, and much cheaper than paying for ads to promote your articles on social media.
Reddit is another often misunderstood and, quite frankly, underrated platform.
The truth is that Reddit communities are vibrant, and a great source of inspiration.
More so, if you genuinely engage and work towards building relationships with others and add value to them, not just shamelessly promote and get a few clicks here and there, you will notice you gain a lot more traction than you do when promoting on, let’s say, Facebook Groups.
Another benefit is the fact that you take advantage of Reddit’s great SEO and work towards getting a post trending. That way, you can benefit from a lot of traffic.
But, just like Quora, don’t use it just for promotion purposes. Add value, build relationships, and enjoy being part of a community.
5. Curate by Missinglettr
Missinglettr is another interesting platform that stands out from the crowd. You can create campaigns based around your blog posts, and then promote them across social media.
More so, through a combination of AI and Machine Learning, Missinglettr can automatically detect new blog posts, then scans your article, looking for quotes, content, and graphics that it can then share on social media.
Well, Curate is an add-on that allows you to share your blog posts with other Missinglettr users.
As the name implies, you are offering your content to be curated by others across their social media platform.
P.S. Click here to get Missinglettr today and pay only 50% for the first three months.
How to best take advantage of these platforms?
I’d say that you should:
- Create derivative content based on your articles and share it on Pinterest, while including links to your articles.
- Answer questions that are related to your niche on Quora. Engage with the community. Start a space.
- Promote your content via Quuu Promote. Ideally, if you can afford it, the $75/month plan ensures you can focus on other promotional activities, while your content gets shared automatically.
- Take part in relevant Reddit communities. Add value. Engage. Build relationships.
- Take advantage of Missinglettr to promote your content on social media, and even get it curated by others.
If content is king, then surely distribution is queen. Keep this in mind as you click on the publish button when you write your next post.
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