[Case Study] How Seth Godin Breaks the Rules Without Getting in Trouble9 min read

Once upon a time, perhaps on a dark and stormy night, Seth Godin launched his blog.

Right then and there, or maybe a bit later, blogs exploded in popularity. It was the most violent event since the Big Bang.

And Seth Godin kept punching the keys, publishing a new article every day, writing books on the side, and launching various internet ventures.

Yet, the fascinating thing about Seth Godin was that he has been ignoring the most popular rules of blogging. Consistently. Passionately. With no regard for consequence.

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