Over 2,000 years ago, the ancient Greek scholar Archimedes reportedly proclaimed “Eureka! Eureka!” after he had stepped into a bath and noticed that the water level rose, whereupon he understood that the volume of water displaced must be equal to the volume of the part of his body he had submerged in the bath.
Eureka means, “I have found (it).”
The way I define it, a “eureka” moment is a moment when you become aware of something that’s quite obvious, yet for different reasons has eluded you for a long time. A piece of information that’s been at the edge of your mind’s peripheral vision.
Why should we write about such moments?
Because, contrary to popular belief, people don’t want to read blog posts about what they don’t know. There’s a lot of mental discomfort that comes with reading about topics you have no understanding of, which is why most people don’t want to read articles about those topics.
If they have to learn something new, they usually invest time, money, and mental energy to read a book or enroll in an online course.
At the same time, people don’t want to read about what they already know.
So, what do people love to read?
What they know they don’t know. About the elusive obvious fact, about the aspects that they were almost aware of.
How Do You Come Up With a Eureka Idea?
Providing your readers with a “eureka” moment is no easy task, and it requires that you stay with an idea longer than most people, but here are five tips that will help you:
1. Get Yourself in a Position to Experience Eureka Moments More Often
One of the reasons I advise people to take part in the conversation that goes on in their niche is because this allows them to get a sense of what kind of ideas the community is sharing.
If you engage with these ideas (with the purpose of adding to the conversation via a comment or article), you will become aware of aspects that were obvious, yet no one wrote about.
The easiest way to write about a eureka moment is to have one yourself:
- Be aware of the conversation that takes place in the community around the topics you blog about
- Take the time to read and engage with your readers
- Absorb information related to your niche, and then rewrite it by adding your own experiences (and observations)
2. Connect Seemingly Unrelated Dots
Sir Isaac Newton was born centuries before the advent of technology that made blogging possible, yet…what would it be like to connect the dots between his famous rules of motion and blogging?
That’s exactly what I did with this post right here.
When you connect seemingly unrelated dots, you’re far more likely to stumble upon a eureka moment. You manage to see connections, correlations, and strategies that others in your niche have never thought of before.
William Faulkner once said, “Read, read, read. Read everything — trash, classics, good and bad, and see how they do it. Just like a carpenter who works as an apprentice and studies the master. Read!”
The important part is to read about topics and ideas that are outside your niche.
This article you’re reading was inspired by a historical event.
In order to connect seemingly unrelated dots, you must:
- Read about topics that aren’t related to each other (duh!)
- Look for a connection between two unrelated areas of expertise (a good question to ask yourself is, “how can I adapt this idea to my niche?”)
- Notice the way ideas influence one another. The same way Archimedes came up with his principle after becoming aware of the way his body interacted with a body of water, the same way you can become aware of the way certain ideas, notions, and principles influenced others before you.
- Always ask yourself, “How does this relate to my niche?”