A century ago a man walked into a building, climbed seven flights of stairs, put on a straightjacket, and threw himself out of a window.
Dramatic? Yes. But the man wanted people to know what he was about.
He didn’t jump out of just any building, he jumped out of the window of the newspaper offices. The next day, every person in San Francisco knew his name. Later that night, he performed more magic tricks — this time in front of a paying audience, as part of a sold-out show.
This is the art of marketing at its finest.
Don’t believe me?
What is the first name that comes to mind when you hear the word “magician?”
That was the name of the man who jumped out of that window a century ago.
Art is the process of sharing meaningful experiences with others.
Marketing, on the other hand, is the process that enables us to sell our products or services.
Art and marketing, working hand in hand, enable us to share our vision with as many people as possible.
Our work deserves to be seen.
The art of marketing is all about attracting people’s attention in beautiful and clever ways.
The art of marketing is about meaning, clarity of purpose, and an undeniable conviction that we have something of value to offer the world.
This was true a hundred years ago, as it is true today.
The ABCs are always a Google Search away. The basics, the obvious advice and strategies.
But what about the XYZs? What about the complete and detailed frameworks? The data-driven, research-based case studies that provide you with all the tools you need to recreate the results of the magicians of the marketing world?
That’s what The Art of Marketing is all about.
The Art of Marketing is here for those of you who need to gather attention for a great product by inspiring others, by creating beautiful copy, meaning advertising, and creating products that make the world a better place.
My name is Cristian Mihai, a writer by trade, a blogger by necessity, and a marketer by choice.
I’m the founder and editor of The Art of Marketing, and I look forward to helping you become the kind of marketer who can deliver quality in a beautiful and meaningful way.
Follow us and, together, let’s turn marketing into the art it deserves to be.
Click here to subscribe and become a better marketer in 15 minutes/week. First article drops next Sunday.