Be honest. You often dream of writing an epic blog post, the kind that gets shared thousands of times, liked, tweeted, and pinned, commented on by hundreds of other bloggers… in other words, you wish to write the type of blog post that goes viral.
Unfortunately, you have yet to manage writing such an article.
What’s the problem? What are you doing wrong? Is there some formula you can follow to make sure your posts are epic, evergreen, and highly engaging?
Of course there is. And I am going to share it with you today.
So, brace yourself, for this is one epic blog post about writing blockbuster articles that will leave your readers wishing the damn like button worked more than once.
What’s a blockbuster article?
By definition, a blockbuster article:
1. is detailed.
It doesn’t have to be a four thousand word essay, but it’s got to cover all the elements and provide much-needed clarity.
A true blockbuster article leaves no stone unturned. Remember all the time mentioned earlier that you’re going to spend researching this lengthy piece of content? Put all of that data to use.
When you’re done, ask yourself if there’s anything else a reader needs to know considering the topic you’re writing about. If someone has to click away from your page to search for more information regarding the content you wrote, you haven’t created a one-stop resource, which should be your goal.
2. has a sense of direction.
The number two defining characteristic of a blockbuster article is the fact that it provides a sense of direction to anyone who reads it.
What does this mean?
You need to know exactly what you want your readers to do with the information you share, and how they should act once they finish reading your post.
In order to get a clear sense of that, you need a key takeaway, which can be best described as the value you plan on adding to your readers.
Do you want to inspire? Educate? Entertain?
What do you want your readers to do after they finish reading your article?
3. is relevant to your niche.
A blockbuster blog post adds to the conversation that is already going on in your niche. This means that you must first be aware of and acknowledge what is going on in your niche.
A few ways to do this:
- Follow and read the most popular bloggers in your niche
- Use Google Trends
- Use Buzzsumo
- Regularly engage and discuss topics with other bloggers in your niche
- Ask your readers about what they’d most like to read about
You then have to figure a way to add your own contribution, to share your own perspective, or simply provide additional tips and tricks that your readers can use.
4. provides a solution to a problem.
Imagine you’ve been struggling to lose weight.
I mean, you got the basics right: you’ve watched your diet, exercised, got plenty of sleep, and drank lots of water, but nothing seems to be working.
Now imagine you come across a post that shares a few tips and tricks that you have yet to find on the web.
It shows you how to solve the one problem that’s been nagging you …
How would you feel about the person that wrote that content? You’re probably going to read everything they write until the end of time, aren’t you?
That’s what blockbuster articles do. They solve problems. Whether we’re talking about actionable steps, inspiration, or motivation, they provide an empathetic account of how to get from point A to point B to those who can’t see a way to connect the dots because of a certain obstacle.
Five Types of Blockbuster Articles
Some types of posts are more inclined to be defined as epic than others. Sure, you may create an awesome piece of content that doesn’t fall under the following categories, but when the most successful bloggers have a hard time trying to structure their content, they employ the following methods time and time again:
1. How to Blog Posts
Yes, you can even use the granddaddy of all titles, the “how-to” title, which has been proven to increase readership.
2. Checklists and Lists
These are simple to format, easy to read, and they practically write themselves when you know a lot about a particular topic or field.
And truth be told, if you are clear about what you’re trying to write, then you automatically come out with a list of topics and ideas…
3. Case Studies and Success Stories
Everybody wants to read the true story of what it took to get from point A to point B.
A case study is a brilliant way to show your readers that what you’re advising them to do is something you’ve already done. You’ve taken the steps, you did the hard work, and now you are sharing valuable insights and behind the scenes highlights for them to take into consideration.
4. Beginner’s Guides
You’ve probably downloaded, read or purchased beginner’s guides in the past. Written on the correct topic, these can be evergreen in nature.
5. The Wake-Up Call
Odds are that there’s something that everyone in your niche is sure it’s right, but they are probably wrong. Maybe it’s their expectations, maybe it’s some commonly held belief that is plain destructive.
For instance, here’s an opening to such a blog post:
Stop lying. To yourself. To others. In the comments section of your blog. On other people’s blogs. In your about page. Stop lying.
“I don’t care if people read my stuff or not.”
“I blog for me, myself, and I.”
If that were true, you’d be writing in a notepad. Or several. Hiding them away under your bed or in a closet. But you’re on the world wide web for a reason, and that reason is to be read.From If You’re Struggling With Your Blog, This is Your Wake-Up Call
How to Come Up with Ideas for a Blockbuster Article
Use the following ideas to help you come up with epic blog post topics that are sure to get your content shared and commented:
- Make a list of favorite/best/most valuable resources or ideas from the biggest authority blogs in your niche.
- Create a list of people to follow on social media that are influencers in your industry.
- Ask your readers what they’d want to read.
- Interview an expert in your niche.
- Create an exhaustive list of resources, tips, or strategies.
- Write a case study that tells the story of how you got from point A to point B, or how you overcame certain obstacles.
- Review a popular product or service relevant to your niche.
- Think about the biggest myth or misconception in your niche. Destroy it.
- Write a post about some of your past mistakes, and what can others do not to replicate them.
- Go on Quora for ideas and inspiration.
- Make a list of the best books in your niche.
These are just a few ideas to get your brain pumping. Of course, you can do a lot more than that to come up with ideas.
How to Write a Blockbuster Article
Use the following formula below to create a blockbuster article:
- Brainstorm: think of ways you can connect seemingly unrelated dots while being part of the conversation that goes on within your niche. Engage other bloggers, try to solve a pressing issue in a novel way. Eureka moments can prove to be a brilliant foundation for your blockbuster article.
- Research: now it’s the time to spend some time becoming as familiar as possible to the topics, main takeaways, the data, the surveys, and the studies you need to write an article that’s better than anything else on the web.
- Key takeaways: it’s best that you write down a clear set of actionable steps you can use to break down your article via subheads. What do you want your reader to do? What are the steps that are required? What does the reader need to know?
- Write, edit, and format your article: It’s time to develop on the key takeaways you previously wrote down. Start by adding a single paragraph to each takeaway, and then ask yourself if you can further develop (or provide more clarity) via a simple bullet list, infographic, or process flow chart. Next, it’s time to edit your article and format it as best as you can, while taking into consideration the various screen sizes of the devices your readers might use to consume your content.
- Publish: now it’s time to click on the publish button.
When to Publish an Epic Blog Post
Knowing when to publish is just as important as what you publish, because, truth be told, it happens quite often that an incredible article is published at the wrong time, and folks never, ever read it.
According to statistics, you should publish keep this things in mind:
- Saturday is the best post publishing day for engagement and comments.
- Monday, after 6 PM, is when you should publish for traffic.
- Any weekday after 6 PM will improve the level of engagement with your audience.
- Spend whatever time is needed to create your post the day before you’re going to publish, and schedule your post for the appropriate time.
However, there’s this one thing that I’d like to share with you: what matters most is how much time your article spends at the top of your blog feed (before you publish a new article).
You need to take into consideration the following things:
- The size of your audience
- Your promotion efforts (how exactly do you plan on promoting your content)
It’s not as important to perfectly time your article as it is to give it enough space to be read and engaged with by as many people as possible.
What to Do After You Publish Your Blockbuster Article
Okay, now that you’ve created a blockbuster article, your job is far from done.
This is what most bloggers get wrong. If you simply hit publish and do nothing else, you should probably not be in the blogging game at all.
Take the following steps after you hit the publish button, and you enhance your chances of gaining more folks to read your blog post:
- Tweet only the headline of your post. This means that you’ve got to write one epic headline, to entice readers to click in order to read it.
- Make a video version of your post and upload it to YouTube, Vimeo, and other video sharing sites. Keep your video under 1 minute, and make it a tantalizing summary that links to your complete blog post.
- Turn your post into an infographic and share it on social media.
- Talk about your blog post on your podcast. If you don’t have your own podcast, get interviewed by someone in your niche that does.
- Go social. This is a no-brainer. You probably already post your new content to Facebook, Twitter, Instagram, and the other major social sites. Go social. And don’t just post once. Less than 10% of your social media following will see your post if you only share it once. Share your post at least five times over the following 48-72 hours.
- Link from your old posts. Internal links going from your previously published pages and posts to your new post is a free on-site traffic source, so why not take advantage of it?
- Join forums, chat rooms, Facebook groups, and share your new post.
- Pay for ads. Google, Facebook, LinkedIn, and other social media platforms all offer paid advertising opportunities.
The main takeaways when it comes to writing blockbuster articles are:
- What you want from your blog post is to be engaging and to add value on such a level that your readers simply can’t help but share your content.
- A single interesting, problem-solving post can help you reach a lot of potential readers in your niche.
- To give your post a chance to stand the test of time, you should focus on content that’s focussed on solving a problem that will be around for a long, long time. Like I did when writing this article you’re now reading.
- Knowing when to publish is not as important as the time and effort you invest in promoting your content.
- If you simply hit publish and do nothing else, it’s almost as bad as not publishing at all. You need to actively work on promoting your article.
For hundreds of other tips, tricks, frameworks, and strategies, and for a complete guide on how to research, outline, write irresistible headlines, introductions, and conclusions for your articles, check out this tutorial right here.
It’s a massive 61 page framework you can read anywhere, on any device, and use it to create truly impressive and remarkable articles that will help you stand out from the crowd, no matter the niche you’re in.